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wingiinvestments, 9841 Washingtonian Boulevard 200-1016, Gaithersburg, MD (2026)

05/13/2022

Are you marketing with influencers?

In a world where social media dominates the landscape, it's no surprise that influencer marketing has become one of the most effective ways to reach new customers.

By partnering with popular social media users, brands can tap into a vast and engaged audience. What's more, because influencer marketing relies on personal endorsements, it can be extremely effective in building trust and credibility.

In an era where consumers are bombarded with advertising messages, influencer marketing offers a welcome respite by featuring relatable people broadcasting authentic endorsements.

For these reasons and more, it's easy to see why influencer marketing might be one of the most important ways to reach new clients.

02/22/2022

Consistency and organization are important aspects of your content marketing strategy. The best way to make sure you have content published regularly is to set up a content calendar. This not only helps you organize your content, but you can plan your calendar ahead of time.

Without a calendar, your strategy may end up in complete chaos, and sooner or later, you’ll find yourself procrastinating and doing tasks that aren’t related to your content marketing goal!

There are many ways you can create your content calendar. You can use a spreadsheet, or you can download a free content calendar template from the Internet.

You can also use our social media calendar!

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02/21/2022

Brand pillars are the foundation of your business and they help shape everything from messaging to marketing campaigns. They also serve as a way for customers to understand who you are and why they should care about working with you. When done right, brand pillars can be incredibly powerful tools that will help grow your business exponentially over time.

So how do we identify our brand pillars?🤔

Well, there isn't one specific formula or process that works for everyone but generally speaking, we recommend taking some time out of each week (or month) and asking yourself these three questions:

❓What is my company's mission statement?
❓Who is my target audience?
❓Why does my company exist in the first place?

The answers may surprise you! Once you've identified them, make sure to write them down somewhere so that they're easily accessible whenever needed. This will allow you to refer back to them when creating new content or making decisions on future projects!

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02/21/2022

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As much as possible, you want the keywords in your content’s headers and sub-headers as you get some SEO points this way.

Of course, you don’t want to keyword stuff. If a keyword doesn’t make sense as a header, then reserve it for the main content later on.

Your outline should be easy to understand. You need this to be the case because you don’t want to get confused later on when you start working on the content. If you outsource to someone else, then it’s even more imperative that your outline makes sense.

Create an outline for all your keyword groups, or at least most of them if you’ve managed to come up with plenty of keyword groups!

While working on the outlines you can see which pieces of content are going to be related, so it’s a good idea to write it down as well if you think you can link content A to content B and so on. This is great for internal linking later on.

How much detail you include in your outline is ultimately going to be up to you. If you know the topic very well, then a loose outline will probably do (you still have other keyword groups to create outlines for!).

If you think you may need to assign a particular content to someone else, then it’s best to include as much detail as possible, so you’re both on the same page.

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02/21/2022

Now that you’ve got your keyword groups all sorted out, it’s time to create a title for each keyword group. Try to understand what each keyword group’s theme is all about, so it’s easier for you to create the outline and the content.

Any titles you come up with don’t have to be set in stone, you’re welcome to change it anytime, even after you’ve published your content!

At this point, you just want to get as many titles up as possible. For each keyword group, try to come up with 2-3 possible titles. Do this from one group to another, until you have titles for all groups.

The next step would be to go back again to the very first group, and then choose what you think the most suitable title is. The title should accurately represent all those keywords in the entire group.

Then once you’ve selected a nice title, you can start creating an outline. Your outline should include all keywords in your group.

As much as possible, you want the keywords in your content’s headers and sub-headers as you get some SEO points this way.

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02/04/2022

Your content marketing strategy’s success depends largely on the keywords you target. If you’re targeting the wrong kinds of keywords, that is, you picked short-tail (1-2 words) and highly competitive keywords, then you’ll find it hard for your content to rank anywhere near the top of Google.

Most, if not all, websites who rank for short-tail keywords are big, established websites like Wikipedia. It would be extremely difficult to knock these sites off the top spots!

For best results, you want to target the low-hanging fruit or the long-tail keywords (more than 3-5 words) that not too many people are going after.

Why? Because with long-tail keywords you can easily ascertain people’s intent, so you can create the right content they’re looking for. This means that the people who will eventually read your content are those who are specifically looking for it.

For example, if someone typed a short-tail keyword like ‘bag’ on Google, you wouldn’t know exactly what that person is looking for. They could be looking for a definition of the word ‘bag,’ or they could be looking for different types of bags.

However, if someone typed a long-tail keyword like ‘how to make a handbag’ or ‘where to buy a red Adidas backpack,’ you’d know exactly what that person is looking for!

And what’s really awesome about targeting the right long-tail keywords, especially those with buyer intent, is that your conversion rates are going to be so much higher than if you were targeting just about any other keyword!

In addition to focusing on long-tail keywords, another keyword metric you should pay close attention to is the search volume for that keyword. You can use a free tool like Keywords Everywhere (https://bit.ly/3AYmgl0 ) to get search volume data.

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01/31/2022

💎

01/30/2022

We've all been there. You sit down in front of the computer screen, ready to write your eBook, course, podcasts material, social media content, etc.…and suddenly...the blinking cursor appears.

😩And it taunts you. It's like that obnoxious kid in school who always raised his hand to answer every question, regardless of whether he knew the answer or not. Except this cursor knows exactly how to make you feel foolish: by mocking your lack of ideas.

For content creators with writer's block, that blinking cursor can be a curse. But don't worry, I'm here to help!

👉🏾Check out our digital products, you can use for content, courses, ebooks, and more!

👉🏾Also, check out our 30 Day Content Marketing Plan (See Previous Posts) and hang in there, my friends, and may the blinking cursor be forever in your favor!

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01/28/2022

💎

⭐️⭐️Join Biz Automator #1 Business Automation Software/CRM⭐️⭐️

✅Set your business on autopilot

✅Create your digital products

✅Set up email marketing campaigns

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✅Setup automated workflows

✅Create your course and membership website

✅Auto-reply text

✅And so much more!

01/27/2022

Are you selling digital products?

Anyone can sell digital products…even if you’re not creating the content yourself.

Our Amazing Digital Products Action Kit Is All You Need!

Here’s what you get…
👉🏾Access to Digital Products You Can Start Selling Today (Or upload your current digital product if you have one)
👉🏾Funnel Builder To Build/Host Your Landing Page & Sales Funnel
👉🏾PayPal & Stripe Payment Processing
👉🏾Automated Workflow To Deliver Your Digital Product Automatically
👉🏾Course/Membership Site Builder And Hosting (create or turn your ebook into a course)
👉🏾Access To Our Digital Product Masterclass (learn how to create your own digital product)

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✅Set your business on autopilot

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✅Setup automated workflows

✅Create your course and membership website

✅Auto-reply text

✅And so much more!

01/27/2022

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Brainstorming for suitable content ideas is a great way to fill up your content pipeline. If you’re asking if you need a content pipeline, the answer is a big, resounding ‘YES!’

You should have at least 30 to 50 ideas in your pipeline, though of course, the more ideas you can add, the better it will be, so you don’t need to worry about it for the foreseeable future.

Here are a few brainstorming techniques you can use:

➡️Answer the 5 W’s and the H. This is one of the most basic techniques you can use to generate content ideas. Basically, you’ve got a central idea, and you answer the 5 W’s (who, what, why, where, when) and the H (how).

➡️Check what’s popular and trending. Then find a way to connect your niche to the latest events. You could do it with what’s popular in politics or even the top TV shows on Netflix.

➡️Get inspiration from your competitors. Find out what kind of topics get the most likes and shares on your competitors’ blogs and see how you can put your own spin on it. Of course, you’re not going to plagiarize, but what you can do is you can create content that’s far better than any of your competitors!

➡️Mind mapping. This is a great technique because you can visually see the themes and sub-themes for your main idea. You can have as many ‘branches’ and ‘sub-branches’ as you like.

➡️Use content idea generators. There are quite a few content idea generators you can use to come up with some original and fun topics.

You can try a combination of different brainstorming techniques to help you generate the most ideas in the shortest amount of time. You may get some farfetched or seemingly impossible ideas for now, but don’t throw these out yet. Create a list of priority topics and then another list for possible future topics.

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01/27/2022

Your content marketing strategy will involve the consistent production of high-quality content. In this day and age, you can’t write a short, uninspired and absolutely random blog post, and expect it to rank on the top of Google and other search engines.

In the old days, the quantity over quality approach may have worked, but nowadays, search engines have become smarter. You’re basically competing with hundreds or tens of thousands of websites in your niche.

If you want to outrank everybody, then you need to come up with valuable content. And by valuable, I mean content that has the potential to change your audience’s lives for the better! Something that offers a unique insight into your niche, something that will establish your brand as an authority. Not just some ‘me too’ content that rehash what everyone else is writing about.

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✅Create your digital products

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✅Setup automated workflows

✅Create your course and membership website

✅Auto-reply text

✅And so much more!

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