Majority Strategies

06/02/2026

As political ad spending predictions are made for the midterms, we continue to see a shift toward digital-first with the rise of programmatic platforms and streaming TV. Total ad spending is expected to hit new records this year, with online political ad spending accounting for half of the total $13.8 billion expected.

Ready to master the shift and win in 2026? Learn more about Majority Strategies digital at www.MajorityStrategies.com.

05/25/2026

Remembering and honoring all this Memorial Day.

05/13/2026

A recent USPS report following the 2025 midterms saw 61% of voters saying political mail arrived when it mattered most — at the moment they were making their decision. National, gubernatorial, and mayoral voters stated a preference for receiving mail pieces earlier in the campaign cycle rather than the last week or day before Election Day.

Mail early.
Mail often.
Finish strong.

Learn more about our approach to print advertising and direct mail at www.MajorityStrategies.com.

04/28/2026

Learn how we helped a local candidate win in a politically shifting county through a comprehensive use of all the tools in our toolbox – from creative videos and custom audiences to multi-channel outreach, including digital and print.

Majority Strategies helped to secure Sheriff Bouchard’s re-election through a comprehensive use of all the tools in our toolbox – from creative videos and custom audiences to multi-channel outreach, including digital and print – over a well-funded, longterm campaign.

04/23/2026

1,000 votes. 100 votes. 10 votes. One vote.

The difference between winning and losing on Election Day can come down to just one vote. Learn more about our Republican GOTV audience – who they are, their media habits, and more.

In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins. This comprehensive spotlight focuses on a decisive universe of 17,097,284 registered voters nationwide – modeled ...

04/16/2026

Success begins with good targeting to ensure the right creative message is delivered to the right people on the right medium and effective planning to stay within budget. Learn more in this case study from the Majority Strategies team.

Success begins with good targeting to ensure the right creative message is delivered to the right people on the right medium and effective planning to stay within budget.

03/31/2026

Whether you are running for a local office or a seat in Congress, having a clear strategic roadmap can be the difference between a victory at the polls and a missed opportunity. To help you hit the ground running, we’ve distilled our decades of experience into the ultimate campaign supply list – a comprehensive guide to launching, funding, and winning this cycle. Take a look at "Your Campaign Supply List" to learn more.

Launching a campaign is no easy feat. Like starting a small business, there are a million moving parts and no room for error. Whether you are running for a local office or a seat in Congress, having a clear strategic roadmap can be the difference between a victory at the polls and a missed opportuni...

03/23/2026

Direct mail done right stands out not by being louder, but by being different. 58% of consumers report feeling overwhelmed by digital clutter on their screens. What breaks through? Mail. Direct mail provides a tactile, physical experience that more than half say feels more valuable and special than digital.

Learn more about our approach to direct mail at www.MajorityStrategies.com.

03/11/2026

Did you know ... Ad spending on social media is expected to top $317 billion this year. Digital delivers – but only if done right.

Learn more about our digital solutions at www.MajorityStrategies.com.

03/04/2026

In the pursuit of political victory this cycle, the "2026 General Audience Spotlight: Republican GOTV" provides the data-driven roadmap essential for turning competitive races into wins. Learn more.

In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins. This comprehensive spotlight focuses on a decisive universe of 17,097,284 registered voters nationwide – modeled ...