07/20/2026
Mid-July. Summer is in full swing, and if you run a service business, you already know what this season does to follow-up discipline. Things slow down. Clients are on vacation. You tell yourself you will circle back after the holiday, and then August arrives and you cannot remember who you were going to call.
The follow-up list does not disappear when life gets busy. It just gets more expensive.
This week on the XFS Perspective: the gap between "I should reach out" and actually reaching out… and what it really costs.