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According to a Fidelity article, for the ‘25-’26 school year, the average published all-in cost at a 4-year public schoo...
05/29/2026

According to a Fidelity article, for the ‘25-’26 school year, the average published all-in cost at a 4-year public school for out-of-state students is $45,780, and the average private school costs $60,920.

So, because today is 529 Day (it’s 5/29, get it? 😂), it’s a good time to revisit one of the most flexible tools for tackling those numbers.

What 529 plans actually do:

📚 Tax-free growth and tax-free withdrawals for qualified education expenses. State tax treatment will vary, and so will fees and expenses.

📚 Use them for college, trade school, K-12 tuition, and apprenticeships. A 529 can even repay up to $10,000 in student loans.

📚 Whether a 529 qualifies for a state tax deduction will depend on your state of residence, as state tax laws and treatment may vary from federal tax laws.

📚 Superfund up to $95,000 in a single year by using five years of gift tax exclusions at once. But remember if you make nonqualified distributions, earnings will be subject to income tax and a 10 percent federal penalty tax.

📚 Minimal impact on financial aid—parent-owned 529s are assessed at a maximum rate of 5.6 percent.

Grandparents, parents, aunts, or uncles can contribute.

And starting in 2026, the K-12 annual withdrawal limit doubles to $20,000.

The best time to start was years ago. The second-best time is now.

Most parents think the last tuition check means game over for college. The data says it's halftime.50 percent of parents...
05/28/2026

Most parents think the last tuition check means game over for college. The data says it's halftime.

50 percent of parents with adult children still provide regular financial support, spending $1,474 a month to do so. That's more than twice what they're putting toward their own retirement.

Here's what "just helping out a little" actually looks like:

✅ 75 percent of parents aged 45+ are financially supporting at least one adult child, even though over half of those children can meet their own basic needs, according to a 2025 AARP survey.

✅ 42 percent of supporting parents report financial stress. 9 percent have retired early because of it.

✅ 47 percent say they've sacrificed their own financial position for the sake of their kids.

✅ 18 percent say the support could continue indefinitely. They don't see an end in sight.

This isn't about being less generous. It's about being intentional.

Whether your kid just graduated, graduated five years ago, or is still in school, the question is the same: Is your support happening by design or by default?

That's worth a conversation.

Yes, Memorial Day marks the unofficial start of summer. But let's not forget what this day is really about.Today, we rem...
05/25/2026

Yes, Memorial Day marks the unofficial start of summer. But let's not forget what this day is really about.

Today, we remember those who gave everything. The men and women who served and never came home.

Some of us knew them. Some of us are here because of them.

However you spend today, take a moment to pause. Enjoy the long weekend, but hold space for what it actually means.

To the families carrying that loss: we honor them with you.

Cap and gown season is here. 🎓A BIG CONGRATULATIONS to every graduate walking across a stage this month! 🥳 🥳The late nig...
05/21/2026

Cap and gown season is here. 🎓

A BIG CONGRATULATIONS to every graduate walking across a stage this month! 🥳 🥳

The late nights, the stress, the uncertainty about what comes next have all led to this moment.

To the parents and grandparents in the audience pretending they're not emotional: we get it. ❤️

For the new grads, a few things to consider as you start this next chapter:

➡️ Start investing as early as possible, even if it's small. Time is the one advantage you won't get back.

➡️ If your employer offers a retirement plan with a company match, take it. It's free money.

➡️ Build an emergency fund before you worry about investing. Three months of expenses is a good first goal.

➡️ Understand your student loans: what you owe, the interest rates, and when payments start.

➡️ Your first budget doesn't have to be perfect. It just has to exist.

The financial habits you build now will help form the foundation for your future.

Congrats, Class of 2026. 👏

Who else has a pet that runs the household? 🙋May is National Pet Month, and whether it's a dog 🐕, a cat 🐈, or something ...
05/18/2026

Who else has a pet that runs the household? 🙋

May is National Pet Month, and whether it's a dog 🐕, a cat 🐈, or something with scales or feathers, pets have a way of taking over.

They love us unconditionally. They give us so much joy. They are a big part of the fabric of our families.

They also can cost more than we expected, require more preparation than we anticipated, and somehow we'd do it all over again in a heartbeat.

If you have one, or three, or had one in the past, then you know. ❤️

Share a pic of your fur baby(ies)! 🐶

Think you have to start claiming Social Security at 62?That's a myth that could cost you.Fidelity recently broke down th...
05/15/2026

Think you have to start claiming Social Security at 62?

That's a myth that could cost you.

Fidelity recently broke down this common misconception with the facts behind Social Security:

➡️ Claiming at 62 locks in a permanent 30 percent reduction compared to waiting until full retirement age.

➡️ Waiting from 62 to 70 can increase your monthly benefit by approximately 77 percent.

➡️ If you're divorced after 10+ years of marriage and haven't remarried, you may be entitled to 50 percent of your ex-spouse's benefit, and claiming it doesn't affect theirs at all.

➡️ Benefits are based on your highest 35 earning years, not just what you made before 65. Working past 65 can still improve your calculation.

➡️ Once you claim it, that's your benefit, adjusted only for cost-of-living increases.

The decision of when to claim is one of the most consequential decisions when preparing for retirement.

For a benefit designed to last 20, 30, or more years, the math is worth getting right. 📊

Your retirement outlook probably covers income, investments, and Social Security.But does it answer this question: if yo...
05/14/2026

Your retirement outlook probably covers income, investments, and Social Security.

But does it answer this question: if your health changes at 82, who coordinates your care, how is it paid for, and what burden does it place on the people you love? 👇

That's the conversation most families aren't having early enough.

A few numbers that put it in perspective:

✅ 70 percent of adults who reach 65 will need some form of long-term care.

✅ A semi-private nursing home room now costs a median of $114,975 per year, and that number is climbing fast.

✅ Projected out 20 years, nursing home care could approach $186,000 annually.

✅ Continuing care retirement communities (CCRCs) offer an alternative: move in while independent, with access to assisted living, memory care, and skilled nursing on one campus as needs change.

✅ A portion of CCRC entrance fees and monthly fees may have tax considerations since they can be classified as a medical expense. Most people don't know this.

The biggest mistake we see?

Waiting.

CCRCs require applicants to be healthy enough to live independently. Many have waitlists.

"I'll just stay in my house" feels like the safest option. But it's only safe if you've stress-tested what happens when care needs escalate.

Have you started this conversation with your family or your financial professional? 👇

The 152nd Kentucky Derby delivered a historic finish.Golden Tempo charged from the back of the pack to win the 152nd run...
05/11/2026

The 152nd Kentucky Derby delivered a historic finish.

Golden Tempo charged from the back of the pack to win the 152nd running of the race, giving trainer Cherie DeVaux her first Derby win — and making her the first woman to train a Kentucky Derby winner.

DeVaux became just the second woman to train the winner of a Triple Crown race, joining Jena Antonucci, who trained the 2023 Belmont Stakes winner.

The win was especially meaningful given DeVaux’s path through the sport. She began her career at Churchill Downs as an exercise rider more than two decades ago before eventually starting her own stable.

For DeVaux, the moment carried significance beyond the race itself, offering a powerful reminder of what persistence, opportunity, and representation can mean in a tradition-rich sport.

Golden Tempo has won the Kentucky Derby at odds of 23-1 to make Cherie DeVaux the first woman to train the winner of the opening leg of the Triple Crown

💐 Happy Mother's Day weekend to all the moms, stepmoms, grandmothers, and mother figures who have and continue to shape ...
05/09/2026

💐 Happy Mother's Day weekend to all the moms, stepmoms, grandmothers, and mother figures who have and continue to shape us all!

Moms teach us more about money than they probably realize. The way they focus us on what matters and demonstrate the beauty of giving without expectation.

So much of how we think about generosity, responsibility, and what's worth protecting traces back to what we learn from the women in our lives.

Happy Mother's Day!

Artificial intelligence is becoming a more common expectation in early-career roles.Recent data shows that about 4.2% of...
05/06/2026

Artificial intelligence is becoming a more common expectation in early-career roles.

Recent data shows that about 4.2% of entry-level job postings now reference AI skills, nearly double the share from a year ago. Internship postings are even higher, with more than 10% including AI-related requirements.

The trend spans a range of industries, with the strongest presence in technology roles, along with growing adoption in areas like financial services and marketing.

At the same time, many students report learning these tools on their own, as formal training continues to catch up with workplace expectations.

While the overall job market for new graduates remains competitive, familiarity with AI tools is becoming one way candidates can stand out across a variety of roles.

As of March, 4.2% of full-time early-career jobs called for AI skills, nearly double the share from a year ago, according to Handshake's 2026 graduate report.

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