05/28/2026
Like death and taxes, recessions are inevitable. Driven by business cycles, geopolitics, pandemics and policy missteps, the economy periodically experiences recessions. There have been 9 recessions in the last 50 years, averaging about every 6 years, including the Great Recession (2007 – 2009) and the Covid Recession (2020). Today, recession anxiety runs high among business leaders in the face of geopolitical uncertainty.
On average, recessions have lasted 10 to 11 months and can have severe economic repercussions for most businesses. Given this reality, it is prudent for every business to prepare for an eventual economic decline. For small businesses, this preparation can be the difference between business survival and failure.
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Four smart strategies to help small businesses navigate recessions, from protecting cash flow to retaining talent and driving growth