Animus Wealth Management LLC, 3600 N McColl Road, McAllen, TX (2026)

08/11/2021

What influences our decision-making abilities?

Within our brains, at least for normal functioning humans, are a pair of almond shaped structures known as the amygdala that involves the emotional processing and memory. When confronted with fear the amygdala often has a significant impact known as the “fight or flight” mode if we are exposed to danger.

Imagine you are visiting a zoo and asked to focus your sight on the bear resting in his enclosed cage. If the bear were to immediately leap in your direction with claws and teeth you immediate reaction will be to jump back. While the logical part of your brain might be able to make an argument that your not at risk since the bear is in an enclosed cage, your amygdala reacts faster and forces your body to jerk back to self preserve.

Moral of the story:
While this instinctive reaction serves us well when attacked by a bear, it may not serve as an investor well when attacked by a “bear market”. An investor who is controlled by fear of the danger of falling prices may err on the side of being too conservative and could miss out on significant investment opportunities.
The smartest outliers recognizing this Inevitable instinct of the amygdala are counseled by their investment adviser before their portfolio gets eaten by a bear for real. 🐻

06/30/2021

Often called the "Warren Buffet of Japan," Wahei Takeda was one of Japan’s most successful and well-known investors.
In 2006, Takeda had top 10 stakes at more than 100 companies valued at 30 billion yen, making him Japan's No. 1 individual investor, the Nikkei newspaper reported at the time according to CNBC’s contributor Ken Honda’s published article on January 25th 2021.

"There is no end in the money game," Takeda once told Ken Honda comparing it to baseball. Even if you are winning in the bottom of the ninth inning, that doesn't guarantee a win.
The money game is the same, he explained. Even if you are wealthy in your 30s or 40s, that doesn't mean something disastrous can't happen and leave you destitute.
In conclusion, true wealth and happiness is gaining significance from that sense of purpose (Animus) versus just getting it from money with no sticky purpose, gratitude or love. That purpose (Animus) in our opinion should always carry a plan so you are always on the road knowing where you are going.

06/17/2021

Note! We believe in a holistic approach that comprehends your situation at hand. Financial planning is not above investment advice. They Interwind dearly when a client diagnosis is prepared. Your human capital/ financial capital ratio has to do a lot with your situation at hand. Investment advice and portfolio construction derive ultimately from your comprehensive plan. Whether your accumulating or distributing.
Forget about the FOMO on Bitcoin, Meme stocks, real estate, stock picking, the Fed, etc… forget the news! Focus on your tranquility. Focus on developing a sound plan that will navigate the noise and get you to safe port. Happy hump day y’all !

Rolando J. Perez
CIO

This information does not constitute a solicitation or an offer to buy or sell any security. Consult your financial advisor before making changes to your overall portfolio.This reflects current opinion of the author and it is based upon data believed to be accurate and reliable. Opinions and forward looking statements expressed are subject to change without notice.

05/12/2021

Is Politics Good for Economics?

Notorious monetary and fiscal policy developments in Washington orchestrated between the chief in command of our nation President Joe Biden and Fed Chief Jorome Powell seem to have taken a versus status against legendary economists Larry Summers and William Dudley.
Biden and Powell’s corner respectively with the signing of $1.9 trillion stimulus back in March 2021, the ask for $4 trillion in additional measures, essentially 0 short term interest rates, and $120 billion per month in treasury and mortgage related securities have yielded no doubts these are excessive overstimulated measures for an arguably deserved lights off economy last 2020 pandemic year.
On respected center-left economists corner, Mr. Summers and Mr. Dudley, believe the Presidents Efforts are “the least responsible” macroeconomic policy in 40 years since President Reagan. The argument of excess amount of extra spending to get our economy to where it was has foreseeable ripple effects that could get out of control. Too much inflation could tighten and the Fed would have to address the increase in inflation by tightening monetary policy earlier than it would otherwise. This is a total recipe for a not so pleasant dessert.
No one knows for sure where these unprecedented policies will take us. The only thing we can do is model and test how risky the shallow waters really look underneath.
Is your portfolio (your Business, nest egg, and other source of assets) ready to take blows from both corners?
In our opinion politics do not make good economics.
What’s your opinion?

Rolando J Perez
CIO

This information does not constitute a solicitation or an offer to buy or sell any security. Consult your financial advisor before making changes to your overall portfolio.This reflects current opinion of the author and it is based upon data believed to be accurate and reliable. Opinions and forward looking statements expressed are subject to change without notice.

05/07/2021

Your investment portfolio and it’s asset allocation should be tailored to your unique goals; hence, making an optimal portfolio that accounts for less volatile returns. So what type of investor are you? We would love to know more about you. Happy Friday!

04/27/2021

Meet the team of our boutique Multi-Family Office Investment Advisory Firm.

Rolando J. Perez Jr.
President and CIO of Animus Wealth Management

Amber Perez
Director of Client Relations of Animus Wealth Management

04/26/2021

The Sugar High Economy

Just like a kid being fed some yummy sweet chocolate in the afternoon, our economy is running on crazy high doses. Mix extremely loose monetary policy, impressive rollout of COVID-19 vaccines, government cutting checks after checks, and the answer is…. You answered correctly, an Arnold Schwarzenegger strong economy!
The problem here is that sugar highs don’t last too long. Not being a bear here but, the ferris wheel eventually comes down as it goes up too.
The great news is that entrapeuneurship is not dead. Many small business are still being absent of recovering and suffering on last year’s crisis. We believe the aftermath is mixed and artificially revived. The U.S will continue to benefit from productivity gains as a by-product of technology adoption forced by the virus disaster.
As you navigate your financial goals and desires around inevitable economic factors and headwinds make sure your savings, your nest egg, your portfolio or whatever that is you call your money is well positioned to digest through the sugar high, the plain, and the sour tastes.

Rolando J. Perez Jr.
CIO

This information does not constitute a solicitation or an offer to buy or sell any security. Consult your financial advisor before making changes to your overall portfolio.This reflects current opinion of the author and it is based upon data believed to be accurate and reliable. Opinions and forward looking statements expressed are subject to change without notice.

04/22/2021

Happy Earth day everyone! Today we would love to make some room to learn how ESG investing (Environmental Social and Governance Investing) could fit in your portfolio. With new administration and regulations in the horizon, the future looks quite green. Long-term, there are reasons for investors to be encouraged about the prospects fro ESG investments in their portfolios.

Rolando J. Perez
CIO

This information does not constitute a solicitation or an offer to buy or sell any security. Consult your financial advisor before making changes to your overall portfolio.This reflects current opinion of the author and it is based upon data believed to be accurate and reliable. Opinions and forward looking statements expressed are subject to change without notice.

04/21/2021

Reminder!! April is still financial literacy month.
Are we staying busy or are we staying rich?
Our lives revolve around a story which we encounter day to day. The story of money!!
All of us have a unique story to money that can be discovered and be developed to live it everyday not just “one day”.
Be sure to consult your three stages with your advisor.
1. How are you building yourself a healthy income? Are you considering the 4 W.I.S.E income streams for now and for days to come?
2. Are you building enough economic value outside of yourself; Meaning financial capital over human capital over time?
3. When it’s all said and done, are you making sure people you love are receiving your legacy? Not just talking about money here; Your story! Your legacy is your story and how that was lived around those you love the most as well as your ideals. What are you leaving behind when your gone?

Happy hump day Y’all!

04/15/2021

Taking a closer look at Financial Planning and how to quantify its benefits for providing tranquility.

04/13/2021

Quality over quantity. At Animus we believe a sustainable economy prioritizes quality over quantity and never sacrifices development as well as integrity over growth. Wishing all small businesses true sustainable success!

04/13/2021

As markets today brace for key inflation reports from the Federal Reserve from March’s CPI (Consumer Price Index) here are some implications and considerations to keep in mind in our opinion.
In simple terms inflation erodes the purchasing power of our currency over a period of time. This makes our dollars buy less in simpler terms. So what does this mean for you?
In the business cycle, arguably the most reliable aggregate indication of where we are in terms of expansion and contraction. The business cycle, Composed of 4 phases including Expansion, Peak, Contraction, and Trough, allow us to discern whether our positions are running or contacting in the phase we are in.
Although the consensus agrees on constant increase in core inflation through the half of the year and monetary policy remains diligent in preventing an overheated economy or is wise to consider how your portfolio or goals are aligned where we are today.
Consider and revisit your time horizon. Is it geared to withstand more volatility based on short term inflation fears?
Have you considered sequence of returns risk in the given time horizon for your goals?
Tactical along with strategic allocations as our philosophy allow for adjustments in different asset classes and their risk adjusted returns like fixed income instruments or equity assets classes value vs growth and real assets.
We are thankful Job inputs and housing are rising reaching back again to pre-pandemic levels.
Stay Invested!

Rolando J. Perez
CIO

This information does not constitute a solicitation or an offer to buy or sell any security. Consult your financial advisor before making changes to your overall portfolio.This reflects current opinion of the author and it is based upon data believed to be accurate and reliable. Opinions and forward looking statements expressed are subject to change without notice.

Animus Wealth Management LLC

08/11/2021

06/30/2021

06/17/2021

05/12/2021

05/07/2021

04/27/2021

04/26/2021

04/22/2021

04/21/2021

04/15/2021

04/13/2021

04/13/2021

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