09/02/2026
“But I posted it on social media” doesn’t automatically make it a business expense.
A recent U.S. Tax Court case gives us a pretty entertaining example.
The taxpayer was building a social media following and spent significant amounts attending celebrity events and meeting famous people — including nearly $9,000 to meet Benedict Cumberbatch, more than $4,000 to meet Matt Damon, and thousands more on other celebrity encounters and events.
His argument? The photos and videos generated attention on social media, increased followers and views, and therefore helped his business.
The Tax Court wasn’t convinced.
The important point was that an expense doesn’t become deductible merely because it produces some business benefit. To qualify as a business deduction, it generally needs to be an ordinary and necessary expense incurred primarily for business purposes. The court found these expenses were primarily personal experiences, and the taxpayer also had significant problems substantiating the claimed business connection.
The lesson for business owners and content creators:
You can’t turn a personal expense into a business deduction simply by posting about it, mentioning your business, or hoping it generates exposure.
Meals, travel, entertainment, clothing, events, vehicles, and other expenses with a personal component deserve particular attention. The stronger the personal benefit, the more important it is to have a legitimate business purpose and documentation supporting it.
As with most things in tax law: facts, circumstances, and documentation matter.
Sammi v. Commissioner, T.C. Memo. 2026-69
Millennial Accounting PLLC
Helping business owners understand where the line actually is — before the IRS draws it for them.