10/25/2026
Rolling your Publix stock into an IRA could cost you six figures 👀
Most people leaving Publix default to the IRA rollover, and on the surface it makes sense.
But here's what that choice quietly does: it erases the tax character of all the growth you've built up in your company stock. Every dollar you withdraw later gets taxed as ordinary income, potentially up to 37%.
There's a second path most people never hear about before they sign the rollover paperwork.
It's called Net Unrealized Appreciation, or NUA. Instead of rolling your shares into an IRA, you move them in kind to a taxable brokerage account. You pay ordinary income tax on just the original cost basis at distribution. The built-up growth? That gets taxed at long-term capital gains rates when you eventually sell, which in 2026 are 0%, 15%, or 20% depending on your income.
On a large Publix position with a low cost basis, the difference between these two paths can easily be six figures over your lifetime.
Not everyone qualifies, and the timing has to be deliberate. But if you're approaching retirement with significant Publix stock, it's worth knowing this option exists before you make a move you can't undo.
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Purposeful Money is a financial advisor serving women in their 50s and beyond approaching or already in retirement.