Equita Financial Network

Equita Financial Network Empowering women financial advisors with the community they need to build successful businesses and

Our Story:

Katie Burke launched her firm, Method Financial Planning, in 2015, and Bridget Venus Grimes launched her firm, WealthChoice, in 2016. The two founders had completely different firms and different types of clients, but they launched their companies for the same reasons: to better serve their clients, to have the flexibility to spend time with their family, to get paid what they were wor

th, and to build a thriving, successful practice. And when they founded their firms, they both agreed that it was the best career decision they ever made. But no matter how fulfilling a job is, following an uncharted path with no safety net can be scary. Launching a firm is a huge undertaking, and you need a support network to succeed. Katie and Bridget both knew each other in business, and because of their shared experience, they started collaborating and became sounding boards for each other. As they built their own businesses, they started to ask themselves more questions: “What if we built a resource platform for our own firms?” “What if we provided all of the solutions you need to run your own business, but without the huge price tag?” “What if we could make this platform available to other women who are just like us?” And that’s where Equita started. Founded in May 2018, Equita Financial Network was born out of a need to fuel business success while empowering other women in the financial services industry. Equita became the first platform solely focused on women-led financial planning firms, designed to encourage women to make the leap into launching their own practice and provide solutions to support them every step of the way. And importantly, Equita is a way for like-minded women to not only share resources and run their business at an affordable cost, but to also share ideas on everything from best practices to help with questions regarding client issues. Let Equita take on the task of paying vendor bills, of sourcing resources, and of making sure compliance, IT, and portfolio management are all taken care of — while you focus on serving clients, growing your business, and providing great financial planning and wealth management expertise.

In a world where AI can answer almost any financial question, what really sets you apart as an advisor? 🤔It might not be...
09/04/2026

In a world where AI can answer almost any financial question, what really sets you apart as an advisor? 🤔

It might not be what you know, but what you might ask.

We’re hosting a free live webinar on September 23rd at 3:00 PM EST with Amy Mullen, CFP®, President of Money Quotient. 

👉 The Questions That Change Everything: How Better Client Conversations Can Grow Your RIA

Drawing on 25 years of research into psychology, communication, and financial planning, Amy will share how asking better questions can help you uncover what clients truly want their money to accomplish, and build relationships that last.

You’ll walk away knowing how to:
 ✔️ Ask questions that move conversations beyond traditional fact-finding

 ✔️ Uncover the values and motivations that shape financial behavior

 ✔️ Use human connection as a competitive advantage in an AI-enabled world

Facilitated by Bridget Grimes, CFP® of Equita Financial Network

Free to attend- register via the link in our stories!

Tomorrow’s the day! Joins us at 3:00 PM EST for Equita Financial Network’s webinar 👉 Growth That Feels Like You: Busines...
09/02/2026

Tomorrow’s the day! Joins us at 3:00 PM EST for Equita Financial Network’s webinar
👉 Growth That Feels Like You: Business Development Strategies That Drive Results and Stay True to Your Brand

If you’ve ever felt like “business development” meant putting on a version of yourself that doesn’t quite fit- this webinar is for you.

Our panelists will share the real business development techniques that have helped them grow their practices without losing what makes them, them.

Featured Panelists:
👉 Danika B. Waddell
👉 Melissa Joy, CFP®
👉 Laura Corbiani
Moderated by Katie Burke, CFP®

And it’s free to attend! Register now via the link in our stories!

       

Bridget here 👋 I recently sat on a panel about advisory firm growth, and one theme kept coming up: the firms growing fas...
09/01/2026

Bridget here 👋 I recently sat on a panel about advisory firm growth, and one theme kept coming up: the firms growing fastest aren’t the ones trying to serve everyone.

When I started my career, I set out to serve women who looked like me. Women balancing demanding careers, complex finances, and a lot of family responsibility. At first, I thought that meant focusing on attorneys. Over time, I realized the real common thread wasn’t profession. It was women carrying the financial weight for their households and making high-stakes decisions every single day.

That’s an important lesson for anyone building something, not just advisors. Your focus doesn’t need to be perfectly defined on day one. It can evolve as you pay closer attention to who you actually love working with and why.

Clarity isn’t limiting. It’s what lets people find you, trust you, and refer you, because they know exactly who you help and how.

What’s the through line in the work you do best?

📲 Read the full article via the link in our stories!

Where are you in your firm’s journey?👇Stage 01: Just Making the LeapYou’re launching or breaking away. Everything feels ...
08/28/2026

Where are you in your firm’s journey?👇

Stage 01: Just Making the Leap
You’re launching or breaking away. Everything feels overwhelming. You need infrastructure, compliance, tech, and community- but you don’t know where to start. 

Stage 02: Building + Growing
Your firm is running, but operations are consuming you. You’re burning out, hitting bottlenecks, and wondering if you can actually do this. 

Stage 03: Legacy Planning
Your firm is thriving. Now you’re thinking bigger- about succession, legacy, and what happens next. You want to protect what you’ve built. 

What we provide at EquitaFN to meet every stage:
→ Infrastructure that grows with you
→ Community that celebrates you
→ Support that shows up
→ Resources that empower you

Learn more at equitafn.com

Katie here 👋 I’m so excited to share that I’ll be moderating an incredible panel of female advisors on September 3rd at ...
08/25/2026

Katie here 👋 I’m so excited to share that I’ll be moderating an incredible panel of female advisors on September 3rd at 3:00 PM ET- and it’s completely free to attend!

We’re talking about something I get asked all the time: how do you actually grow your practice without feeling like you have to become someone you’re not?

Growth That Feels Like You: Business Development Strategies That Drive Results and Stay True to Your Brand

I’ll be joined by Danika B. Waddell, Melissa Joy, CFP®, and Laura Corbiani- three women who have built incredible practices in their own authentic way.

If you’ve ever felt like the “standard” business development advice just doesn’t fit who you are, this one is for you 🙌

Register via the link in our bio and stories!
Hope to see you there 💛

When you launch your own firm, you focus on the obvious costs: software, compliance, insurance. But the real cost of bui...
08/24/2026

When you launch your own firm, you focus on the obvious costs: software, compliance, insurance. But the real cost of building independently is much broader.

It’s the time researching vendors, integrating systems, managing operations, and troubleshooting technology. It’s nights and weekends spent on backend decisions instead of growing your firm.

Most advisors dramatically underestimate the time and cost involved.
👉 That’s why EquitaFN exists

Equita Financial Network gives women-led firms institutional-grade infrastructure without requiring them to operate like a large firm or hire a large internal team. Our members report 50% average savings on operational expenses, 100+ hours saved annually, and 52% year-over-year revenue growth.

Women advisors deserve infrastructure, community, systems, and support. And EquitaFN is here to help with just that.

Learn more at equitafn.com

We’re so proud to celebrate our EFN founder, Bridget Venus Grimes, who has been named an Excellence Awardee for the Inve...
08/19/2026

We’re so proud to celebrate our EFN founder, Bridget Venus Grimes, who has been named an Excellence Awardee for the InvestmentNews Women to Watch Awards 2026- Female Trailblazer of the Year- for the second year in a row! 🥳

This recognition means so much more alongside the incredible group of women also nominated this year. We want to take a moment to celebrate the women who are shaping the future of our industry every single day:

 🎉 Aneri Jambusaria — LPL Financial
 🎉 Anna Paglia — State Street Investment Management
 🎉 Hannah Moore — Amplified Planning and Guiding Wealth
 🎉 Heather Hunt-Ruddy — Wells Fargo
 🎉 Julie Enderson — BlackRock
 🎉 Kay Lynn Mayhue — Merit Financial Advisors
 🎉 Madeleine Sinclair — Blue Owl Capital
 🎉 Sheena Gray — Association of African American Financial Advisors
🎉 Susie Cranston — Cresset

Each of you represents the kind of leadership, innovation, and impact that makes this industry better for the advisors and clients we serve. Congratulations to all of you and we’re honored to be a part of this group this group!

Thinking about a career change that offers purpose, flexibility, and meaningful impact? 👇 Join the Women’s Alliance of F...
08/14/2026

Thinking about a career change that offers purpose, flexibility, and meaningful impact? 👇

Join the Women’s Alliance of Financial Advisors for an engaging conversation designed specifically for women considering a transition into financial advising!

In this webinar, women who successfully pivoted from other professions into financial advising will share their personal journeys, the transferable skills that helped them succeed, and what surprised them most about entering the profession.

You’ll learn how professionals from fields like education, business, healthcare, and corporate leadership have leveraged their experience to build fulfilling careers helping others navigate important financial decisions.

🗓️ August 25 | 6:00 PM EST
🖥️ Register now via 🔗 in our stories

Whether you’re considering a career change or supporting someone who is, this conversation is for you!

Meet Jackie Oteri, our Director of Client Experience and your biggest cheerleader at Equita Financial Network!Jackie joi...
08/14/2026

Meet Jackie Oteri, our Director of Client Experience and your biggest cheerleader at Equita Financial Network!

Jackie joined EquitaFN to make sure every member receives the highest level of care and attention while taking full advantage of the platform’s robust tech stack. She’s especially passionate about creating meaningful connections among women in the financial industry and helping advisors thrive through collaborative support and smart technology.

With experience in enterprise account management, marketing automation, and charitable giving, Jackie specializes in building strong client relationships, streamlining complex workflows, and driving product adoption.

But more importantly? She gets it. She understands that launching and scaling a firm takes more than just tools- it takes people who show up for you, know your challenges, and believe in your vision.

When you work with EquitaFN, you’re not just getting technology. You’re getting Jackie and our entire team committed to your success.

What if the best business development strategy was simply being more you?We’re hosting a live webinar on September 3rd a...
08/14/2026

What if the best business development strategy was simply being more you?

We’re hosting a live webinar on September 3rd at 3:00 PM ET and we’d love for you to join us!

Growth That Feels Like You: Business Development Strategies That Drive Results and Stay True to Your Brand

The most effective growth strategies are the ones that reflect your authentic voice, communicate your value clearly, and attract the clients you’re best positioned to serve.

Our panelists will share the real business development techniques that have helped them grow their practices without losing what makes them, them.

You’ll walk away knowing how to:
 ✔️ Select growth strategies that align with your personality, strengths, and brand

 ✔️ Build referral and center-of-influence relationships that generate meaningful opportunities

 ✔️ Use content, events, and community engagement to expand your reach authentically

Featured Panelists:
 👉 Danika B. Waddell
 👉 Melissa Joy, CFP®
 👉 Laura Corbiani

Moderated by Katie Burke, CFP®

📲 Register via the link in our stories/bio!

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