07/23/2025
Instead of asking investors for 30-minute calls, try this:
After years on the investor side, I’ve seen countless ways founders try to connect with investors, and many fall flat. Not because they lack potential, but because they’re missing a clear, intentional strategy. Here are four practical ways to build genuine, value-driven relationships:
1️⃣ Add them on LinkedIn and build in public
Let us see your journey! Share your wins, your learnings, what you're building. Give us a reason to care. When investors see consistent, tangible progress from afar, it creates a natural sense of interest, that "I need to know more" feeling.
2️⃣ Send a message that sparks curiosity
Whether it’s an email or a DM, lead with a compelling blurb that hints at your progress and how it connects to your goals. Investors are human, give us a reason to be genuinely curious about what you're building beyond a future ask.
3️⃣ Ask if you can add them to your investor update
This is one of the most underrated tools. A brief, quarterly update (3-5 bullet points) on your key milestones keeps you on their radar without demanding a meeting. It builds a powerful narrative over time, showing consistent progress. (and if you don’t have an update yet... that’s something worth fixing first.)
4️⃣ If possible, meet them in person.
Nothing beats face-to-face. Investor relationships grow faster at events, conferences, or even casual meet-ups. Show up prepared, be ready to share what you're building, and just be yourself. Real-world interaction makes a huge difference.
Scheduling a call “just to keep them in the loop” can easily backfire, especially if you're not fundraising yet.
Investors are people too, with full calendars and limited bandwidth.
Empathy goes a long way!
Want some extra tips on how to write truly compelling blurbs that get attention? DM me!