Fulling Management & Accounting

Fulling Management & Accounting Accounting & Bookkeeping | Business Coaching | CFO Outsourcing | Get clarity. Business owners often struggle with managing their finances.

Fulling Management & Accounting provides Accounting, Business Coaching & CFO Outsourcing to help them make sense of their numbers, grow their profits, and provide peace of mind.

Fulling Management & Accounting is looking for a part-time Virtual Executive Assistant to join our growing remote team.I...
07/16/2026

Fulling Management & Accounting is looking for a part-time Virtual Executive Assistant to join our growing remote team.

If you're organized, proactive, detail-oriented, and enjoy supporting others behind the scenes, we'd love to connect with you. This flexible 15–20 hour/week position offers the opportunity to grow with a team that's passionate about serving clients and making a lasting impact.

Know someone who'd be a great fit? Tag them below or share this post!

Learn more and apply today:
https://www.fullingmgmt.com/part-time-virtual-assistant

07/15/2026

From the outside, the business looked incredibly successful.

Revenue was growing. The owner was respected. Everything appeared to be on track.

But when we looked under the hood, the company was hemorrhaging cash.

The culprit? Personal and business expenses had become completely intertwined. Groceries, school expenses, and other personal purchases were flowing through the business account, making it nearly impossible to understand how the business was truly performing.

In another case, a business owner hadn't reconciled bank accounts for months. When they finally did, they discovered an employee had been taking company funds.

Neither owner lacked intelligence or work ethic. They lacked visibility.

One of the biggest mistakes I see business owners make isn't bad strategy—it's failing to maintain financial clarity.

Separate personal and business finances. Reconcile accounts regularly. Put checks and balances in place.

Know your numbers.

Because clarity leads to better decisions, stronger profits, and greater peace of mind.

Excerpt from my conversation with Nate Goertzen.

The Whiteboard I Never ErasedBack in 2020, I turned an old barn on our property into a workout gym.With a gravel floor, ...
07/14/2026

The Whiteboard I Never Erased

Back in 2020, I turned an old barn on our property into a workout gym.

With a gravel floor, a few cinder blocks, heavy rope, and a little creativity, it became the perfect place to stay active. Cue the Rocky music.

I tracked every workout on a whiteboard. My routine would probably make my trainer friends cringe, but it kept me moving through an uncertain season.

The barn has changed a lot since then, but one thing hasn't.

The whiteboard is still hanging on the wall.

I never erased it because it reminds me of an important lesson.

Experience has value. Evaluated experience creates wisdom.

Business owners are naturally wired to chase the next opportunity, the next milestone, or the next big goal. But some of the best decisions come from taking time to evaluate where you've been before deciding where you're going.

As a CFO, I see this every day. Your financial history tells a story. It reveals patterns, highlights what worked, exposes what didn't, and provides the foundation for better budgets, stronger forecasts, and wiser decisions.

If your goal is to get clarity, grow profits, and gain peace of mind, don't just look ahead.

Take time to evaluate the road you've already traveled.

What lesson from your past is preparing you for your future?

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

This week, Pam and I are celebrating 35 years of marriage.As I reflected on that milestone, I was reminded of one of the...
07/13/2026

This week, Pam and I are celebrating 35 years of marriage.

As I reflected on that milestone, I was reminded of one of the best pieces of business advice I have ever received:

"If you want to win at work, start by winning at home."

As business leaders, we invest thousands of dollars every year to become better entrepreneurs. We attend conferences, hire coaches, read books, and listen to podcasts. We know growth does not happen by accident.

So why do we sometimes assume our marriages will?

One of the greatest competitive advantages I have ever had in business has not been a strategy or a financial decision.

It has been Pam.

She has celebrated the victories that no one else saw. She has encouraged me through disappointments. Some of my best business decisions were shaped by conversations around our kitchen table before I ever walked into the boardroom.

But those moments did not happen by chance.

Over the years, we have intentionally invested in our marriage through conferences, improving our communication, spending quality time together, worshiping together, learning to trust one another, and choosing each other over our schedules. Some changes were dramatic. Most were small. Yet those small investments, repeated year after year, have compounded into something incredibly meaningful.

At the end of a long day, I still look forward to seeing Pam's smile.

Business success is rewarding.

But if it costs you your marriage, your friendships, or the people waiting for you at home, it is simply too expensive.

So here is my encouragement to every business leader:

Invest as intentionally in becoming a great spouse and friend as you do in becoming a great CEO.

The return on that investment will outlast any quarterly report.

Happy 35th Anniversary, Pam. Thank you for believing in me, challenging me, and walking beside me through every season. I would choose you all over again.

Because the greatest leadership lesson I have learned is this:

The strongest businesses are often built by leaders who are winning at home first.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

07/10/2026

“We think one day, when we have more, we'll give some."

But here's what I've learned from watching people build real wealth:

Charitable giving doesn't start when you have much. It starts when you don't.

It's giving a little — of what you have — long before it feels comfortable.

Because wealth held tight has a grip on you. “This is mine.” Clutched fist.

Giving opens the hand back up. And I promise you — you breathe easier giving than taking.

I've seen a lot of successful people. The ones with the most joy? Not the cars, not the boats, not the trips. The ones who found a way to make it about more than themselves.

So — what are you doing it all for?

Start small. Start now. Open the hand

Get Clarity. Grow Profits. Gain Peace of Mind.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

🎉 Happy 4-Year Work Anniversary, Amber! 🎉Today we're celebrating Amber Green and four years with the Fulling team!Over t...
07/08/2026

🎉 Happy 4-Year Work Anniversary, Amber! 🎉

Today we're celebrating Amber Green and four years with the Fulling team!

Over the past four years, Amber has brought creativity, fresh ideas, and a passion for storytelling to everything she does. From social media and graphic design to marketing campaigns and celebrating our clients and team, her work helps share the heart behind Fulling every day.

Thank you, Amber, for your dedication, creativity, and the positive energy you bring to our team. We're grateful for all you've contributed over the last four years and can't wait to see what's ahead.

Have you ever been so focused on the destination that you overlooked the details that make it possible?I was looking for...
07/07/2026

Have you ever been so focused on the destination that you overlooked the details that make it possible?

I was looking forward to getting back on my favorite running trail this week.

As I stretched before leaving, I set my phone on the back bumper of my truck, just as I have done many times before. The only difference was that I was running later than usual, and I was eager to get on the road.

A couple of miles into the drive, I reached over to the center console for my phone. It was not there.

My stomach sank.

The last place I remembered seeing it was on the back bumper.

I pulled over, fully expecting to retrace my route in search of a shattered phone. Instead, I found it still clinging to the bumper as though it had decided to give me one more chance.

As relieved as I was, the experience reminded me of a lesson I see all the time as a CFO.

Business owners naturally get excited about the visible milestones: landing a new client, launching a product, hiring a key employee, or closing a major deal. Those are the moments worth celebrating.

However, long-term success is usually determined by the less glamorous habits that happen behind the scenes.

Reviewing cash flow.
Reconciling accounts.
Watching gross margins.
Following up on receivables.
Measuring key performance indicators.

Those financial disciplines may not generate the same excitement as closing the next big sale, but they are often what keep a business from heading toward an avoidable crisis.

The businesses that enjoy the greatest peace of mind are rarely the ones making the most headlines. They are the ones that consistently pay attention to the details that others overlook.

Sometimes the smallest habits protect what matters most.

And yes... the photo is proof that my phone survived the ride. Next time, it will be riding inside the truck instead.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

Meet Bio Bob & Bio Beth: The Clients We Almost Missed by Chasing the Wrong OneSometimes the most important word in busin...
07/03/2026

Meet Bio Bob & Bio Beth: The Clients We Almost Missed by Chasing the Wrong One

Sometimes the most important word in business isn't a strategy, a system, or a solution.

It's “No!”

Early in our journey, we said yes to what looked like a breakthrough — the biggest client we'd ever landed. Overnight, the business doubled. I remember thinking I should start shopping for a new truck.

Six months later, they were gone.

The harder truth wasn't the lost revenue. It was this: they were never the right fit. We hadn't built alignment — we'd chased opportunity.

That season forced a shift. We stopped asking "Can we win this work?" and started asking "Should we?"

“No” to the wrong client protects your team's energy.
“No” to the shiny opportunity protects your focus.
“No” to the misaligned deal protects your values.

That discipline led us to do something we should have done a lot earlier — clearly define who we actualy serve best.

We put it all on the whiteboard: the leaders, the business models, the size, the needs, the patterns where we do our best work.

What emerged wasn't just a target market. It was two clear people. “Bio Bob” and “Bio Beth” https://www.fullingmgmt.com/ideal-clients

They're founders and high-integrity leaders.

They value clarity in their numbers, not noise.

They're typically running $1M–$20M businesses, positioned for growth, often on QuickBooks.

And they care deeply about cash flow visibility, timely reporting, strategic financial guidance, and strengthening the systems underneath their business.

Once we could see them clearly, everything changed.
We stopped trying to be everything for everyone.
We started becoming exactly what the right clients needed.
Saying "no" turned out to be one of our most profitable decisions.

If you're a business owner trying to grow, scale, or just breathe easier inside your numbers — the real unlock might not be another tactic.

At Fulling Management & Accounting, Inc., we help leaders every day — get clarity, grow profits, and gain peace of mind.

If Bio Bob or Bio Beth sounds like you — or you're curious who your version of them might be — drop a comment or send us a message. Let's talk.

Taking the "Awkward" Out of Financial Conversations with FamilyAs business leaders, we spend years preparing our compani...
06/30/2026

Taking the "Awkward" Out of Financial Conversations with Family

As business leaders, we spend years preparing our companies for the future.

We create strategic plans.
Develop future leaders.
Protect the business.
Build wealth.

But how much time do we spend preparing our families?

Pam and I recently realized that while our kids had watched us live out our values over the years, we'd never intentionally sat down to explain why.

Why stewardship matters.
Why generosity is one of our family's core values.
Why we believe everything we have is entrusted to us, not owned by us.

So this past week we gathered four generations around one table.

Our purpose wasn't to discuss inheritances or investments. It was to share the stories that shaped our family, honor Pam's parents for the legacy they've modeled, and begin preparing our kids and grandkids to become wise stewards themselves.

Was it a perfect presentation?
Not even close.
But perfection wasn't the goal.
Starting the conversation was.

We've learned that legacy isn't transferred through legal documents alone. It's transferred through conversations, stories, shared experiences, and the intentional passing of values from one generation to the next.

As business owners, many of us have succession plans for our companies.

Do we have one for our families?

If you've been putting off "those conversations" because they feel awkward, I'd encourage you to start anyway. You don't have to cover everything in one evening. You simply have to open the door.

One conversation today can shape generations tomorrow.

Thank you to Jack Hansen and the Hansen Wealth Management Group for walking alongside us during this meaningful discussion, and to Bill High of Legacy Stone for helping us think intentionally about building a family legacy rooted in faith, stewardship, and purpose.

The greatest inheritance we leave our family may not be the wealth we build, but the wisdom and values we intentionally pass on.

Happy 2-Year Anniversary, Celeste! 🎉For the last two years, Celeste has been an important part of the Fulling team, brin...
06/26/2026

Happy 2-Year Anniversary, Celeste! 🎉

For the last two years, Celeste has been an important part of the Fulling team, bringing a strong work ethic, thoughtful perspective, and a genuine passion for helping others succeed. We're grateful for the value she adds each day and the positive influence she has on our team.

Thank you, Celeste, for two wonderful years. We're thankful to have you as part of the Fulling team!

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