Tori Sierra, Certified Financial Planner

Home
United States
Pasadena, CA
Tori Sierra, Certified Financial Planner

Helping female founders of color build generational wealth | Investment News 40 Under 40 2022

09/03/2026

Happy 32nd birthday to my favorite person❤️

One minute it’s just the two of us figuring life out. The next we’re celebrating your birthday in the kitchen with our babies.

As financial planners, we spend so much time talking about planning for the future, but sometimes the best part is looking around and realizing you’re already living in a life you once hoped for.

So grateful I get to build this life with you, Alex.

Here’s to 32 and everything ahead. ❤️

09/01/2026

We’re excited to share a big career milestone for one of our own: Max is officially a Financial Advisor at Grounded Wealth Advisors!

Over the past 3.5 years, Max has learned the business from the ground up, worked alongside our advisory team, supported our clients, and gained valuable experience in the many details that go into financial planning. Now, he’s taking that experience into the next chapter of his career as a Financial Advisor.

As Max steps into his new position, the Client Services role has been passed into the very capable hands of Dianna, who has already been doing a fantastic job supporting our clients, coordinating with the team, and keeping everything moving behind the scenes.

We’re excited to see both Max and Dianna continue to grow within Grounded Wealth Advisors. Please join us in congratulating Max on this exciting milestone!

08/18/2026

Your next financial step matters more than your next financial milestone.

So many people feel behind because they're comparing their journey to someone else's. The truth is, financial planning isn't about trying to do everything at once. It's about understanding where you are today and making the next decision that moves you forward.

Whether you're building an emergency fund, investing for retirement, or thinking about the legacy you want to leave, every stage has its purpose. Swipe through for a simple roadmap that can help you identify yours.

Where are you on your financial journey? Let us know below. 👇

08/14/2026

Many people assume the primary role of a financial advisor is to identify the next great investment opportunity. Research from Vanguard suggests that the greatest value often comes from somewhere else.

A thoughtful financial advisor helps clients build an appropriate investment strategy, manage costs, rebalance portfolios over time, navigate tax considerations, and stay disciplined during periods of market uncertainty. According to Vanguard's research, these practices have the potential to add meaningful long-term value—not because an advisor can consistently predict markets, but because they help clients make better financial decisions throughout their lives.

The goal isn't to chase every market opportunity. It's to create a financial plan that supports your goals, helps you avoid costly mistakes, and gives you confidence through every stage of life.

08/12/2026

Every great client experience starts with a friendly face. 👋

When you join Grounded Wealth Advisors, Dianna is one of the first people you'll connect with. Whether she's coordinating paperwork, scheduling meetings, answering questions, or making sure every detail is in place, she's working behind the scenes to make your onboarding experience as smooth and stress-free as possible.

No two financial journeys are exactly alike, which means every onboarding process is a little different too. Our goal is simple: to help you feel welcomed, supported, and excited for what's ahead.

Curious about how we can help? Check out the link in our bio to explore our financial planning services!

08/10/2026

We celebrated Frankie’s 2nd birthday at Disneyland! ❤️

There’s something magical about watching your toddler experience Disneyland for the first time. Frankie’s favorite rides ended up being Dumbo, the Tea Cups, and (surprisingly!) Pirates of the Caribbean.

But the day wasn’t just magical. It was also real life.

The 90° heat was no joke. We had potty breaks for Frankie, pumping breaks for me, a single rider line break for Alex, and plenty of snack stops (including a churro or two that definitely saved the day). At every turn, there was something we could have tried to squeeze in, but going into the day we realized we couldn’t do it all. So we didn’t.

Instead, we chose to be intentional.

Before we walked through the gates, we got clear on what mattered most: staying healthy, keeping things low-stress, and making sure Frankie had a joyful, unhurried day. That clarity became our filter for every decision we made.

Skip the rush? Yes.
Sit in the shade longer? Absolutely.
Say no to one more ride so we could avoid a meltdown (for all of us 😆)? Worth it.

And honestly, it made the day better, not smaller.

I think financial planning works the same way.

It’s easy to approach money like a checklist: maximize returns, optimize every account, take every “good” opportunity, and try to do it all. But just like Disneyland, life doesn’t actually reward doing everything—it rewards doing the right things for you.

Intentional financial planning starts the same way our day did: with clarity on what matters most. Is it flexibility? Time with family? Security? Freedom to slow down? Once you know that, your money stops being about squeezing in every possible gain and starts being about supporting the life you actually want to live.

That clarity becomes your filter:

*You don’t have to chase every investment if it adds stress you don’t want.
*You don’t have to optimize every dollar if it costs you peace of mind.
*You don’t have to say yes to every “smart” financial move if it pulls you away from your priorities.

Because the goal isn’t a perfect financial plan. It’s a livable one.

One that leaves room for real life, unexpected detours, and yes…even churros.

The best plans aren’t the most optimized. The best plans are grounded in what matters most to you.

08/05/2026

"Should I choose a Roth IRA or a Traditional IRA?"

It's a common question, but there isn't a one-size-fits-all answer.

Both Traditional IRAs and Roth IRAs are designed to help people save for retirement, but they differ in how they're generally structured and how they may fit into an overall financial plan. The most appropriate choice depends on your individual circumstances and goals.

If you've been wondering how different retirement accounts work, or have another retirement planning question, let us know in the comments. We may cover it in a future post.

08/03/2026

We celebrated Frankie’s 2nd birthday at Disneyland! ❤️

There’s something magical about watching your toddler experience Disneyland for the first time. Frankie’s favorite rides ended up being Dumbo, the Tea Cups, and (surprisingly!) Pirates of the Caribbean.

But the day wasn’t just magical. It was also real life.

The 90° heat was intense. We had potty breaks for Frankie, pumping breaks for me, a single rider line for Alex, and plenty of snack stops (including a churro or two that saved the day). At every turn, there was more we could have done, but we realized we couldn’t do it all. So we didn’t.

Instead, we chose to be intentional.

Before we walked through the gates, we got clear on what mattered most: staying healthy, keeping things low-stress, and making sure Frankie had a joyful, unhurried day. That clarity became our filter.

Skip the rush? Yes.
Sit in the shade longer? Absolutely.
Say no to one more ride so we could avoid a meltdown (for all of us 😆)? Worth it.

And honestly, it made the day better, not smaller.

I think financial planning works the same way.

It’s easy to approach money like a checklist: maximize returns, optimize every account, take every “good” opportunity, and try to do it all. But just like Disneyland, life doesn’t reward doing everything—it rewards doing the right things for you.

Intentional financial planning starts the same way our day did: with clarity on what matters most. Is it flexibility? Time with family? Security? Freedom to slow down? Once you know that, your money stops chasing every possible gain and starts supporting the life you want to live.

That clarity becomes your filter:

*You don’t have to chase every investment if it adds stress you don’t want.
*You don’t have to optimize every dollar if it costs you peace of mind.
*You don’t have to say yes to every “smart” financial move if it pulls you away from your priorities.

Because the goal isn’t a perfect financial plan. It’s a livable one.

One that leaves room for real life, unexpected detours, and yes…even churros.

The best plans aren’t the most optimized. The best plans are grounded in what matters most to you.

07/27/2026

36 ❤️

This birthday feels a little different.

As a mom of two, I'm more aware than ever that time is our most valuable resource. Every "yes" comes with a "no" to something else, and that's changed the way I think about almost everything... including money.

It's also one of the reasons I love working with women, especially moms.

So many women are carrying the mental load of raising a family, building a career or business, caring for others, and trying to make thoughtful financial decisions along the way.

My goal has never been to help someone simply accumulate more wealth.

It's to help women use money as a tool to create more freedom, more confidence, and more alignment with the life they want to live.

Maybe that looks like hiring help so you can be more present with your kids.

Maybe it's paying less in taxes so you can invest more toward your future.

Maybe it's knowing you can step back from work for a season without sacrificing your long-term goals.

That's what financial planning means to me.

As I begin another year, I'm so grateful for my family, for this season of life, and for every woman who has trusted me to walk alongside her financial journey.

Here's to 36, and to building lives that feel as meaningful as they are successful. ❤️

07/22/2026

Many people assume a good financial plan has to be detailed and complex. In reality, the best financial plans are often the simplest to understand and the easiest to follow.

A strong financial plan should help you connect your money to your goals, whether that's buying a home, retiring comfortably, growing a business, or creating more freedom in your life. It should adapt as life changes and leave you feeling confident about your next step, not overwhelmed by uncertainty.

If your current plan feels more confusing than helpful, it may be worth stepping back and simplifying it. Clarity often leads to better decisions over the long term.

Address

155 N. Lake Avenue, Suite 430
Pasadena, CA
91101

Telephone

+16264081333

Website

http://groundedwealthadvisors.com/

Alerts

Be the first to know and let us send you an email when Tori Sierra, Certified Financial Planner posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Tori Sierra, Certified Financial Planner: