Tori Sierra, Certified Financial Planner

Home
United States
Pasadena, CA
Tori Sierra, Certified Financial Planner

Call Directions Website Contact the business

Helping female founders of color build generational wealth | Investment News 40 Under 40 2022

10/12/2026

There's a lot more to financial planning than managing investments.

When people think of financial advisors, they often picture someone analyzing the stock market, managing portfolios, or helping clients prepare for retirement.

And while those are important parts of the profession, they only tell a small part of the story.

At Grounded Wealth Advisors, we believe financial planning should start with understanding the person behind the numbers. Their priorities, responsibilities, opportunities, concerns, and the life they're working toward.

That means helping clients navigate important financial decisions, whether they're growing a family, building a business, preparing for retirement, or adjusting to an unexpected life change.

It also means recognizing that a financial plan isn't something you create once and set aside. As life evolves, financial priorities often do too.

Ultimately, the goal isn't simply to build a portfolio. It's to build a financial strategy that supports the life you want to live.

Take a look through our carousel as we break down a few common misconceptions about what financial advisors do and what the work actually looks like.

09/29/2026

Some financial tasks are important, but also incredibly easy to keep pushing to another day. Setting up your child’s Trump Account may be one of them.

On Monday, October 12 at 4:00 PM PST, Tori is hosting a free 30 minute virtual session designed to help parents actually sit down and work through the process together.

After recently setting up accounts for Frankie and Teo herself, Tori will walk through what Trump Accounts are, who may be eligible, what information you’ll need, how to get started, and some of the common questions parents may have along the way.

Rather than sending you another resource to read later, the goal is to create dedicated time to actually work through it.

📅 Monday, October 12
⏰ 4:00 to 4:30 PM PST
💻 Virtual

Have your child’s Social Security number and basic information handy. Personal information will not be shared during the webinar.

Ready to check this one off the list? RSVP here: https://groundedwealthadvisors.ceterainvestors.com/events/trump-accounts-lets-set-them-up-together

09/11/2026

When evaluating an investment strategy, returns are only one part of the conversation. Taxes and flexibility can matter too.

ETFs offer a convenient way to gain broad market exposure, but investors generally own shares of the fund rather than the individual securities within it. Direct indexing takes a different approach by holding individual securities designed to closely track a particular index.

Why does that matter? Owning the individual securities may provide additional opportunities for tax loss harvesting throughout the year, as well as greater flexibility over the securities held in a portfolio. Depending on an investor’s circumstances, harvested losses may be available to offset certain capital gains and potentially provide benefits in future tax years.

The objective isn’t necessarily to outperform an index. It’s to consider whether tracking that index in a different way could support a more tax aware investment strategy.

Like any investment or tax strategy, direct indexing isn’t appropriate for everyone. If you’re curious about how it works and whether it may be relevant to your overall financial plan, our team at Grounded Wealth Advisors would be happy to walk you through it.

09/09/2026

When is the right time to speak with a financial advisor?

There isn’t one specific milestone you need to reach first. Often, people start looking for guidance when their finances become more complex, they’re approaching a major life transition, or they simply want more clarity around the decisions they’re making.

If you have multiple accounts without a clear strategy, are wondering whether you’re on track for retirement, or keep putting off important financial decisions, it may be a good time to start the conversation.

You don’t need to have everything figured out before asking for help. Sometimes that’s exactly when it makes sense to start.

09/03/2026

Happy 32nd birthday to my favorite person❤️

One minute it’s just the two of us figuring life out. The next we’re celebrating your birthday in the kitchen with our babies.

As financial planners, we spend so much time talking about planning for the future, but sometimes the best part is looking around and realizing you’re already living in a life you once hoped for.

So grateful I get to build this life with you, Alex.

Here’s to 32 and everything ahead. ❤️

09/01/2026

We’re excited to share a big career milestone for one of our own: Max is officially a Financial Advisor at Grounded Wealth Advisors!

Over the past 3.5 years, Max has learned the business from the ground up, worked alongside our advisory team, supported our clients, and gained valuable experience in the many details that go into financial planning. Now, he’s taking that experience into the next chapter of his career as a Financial Advisor.

As Max steps into his new position, the Client Services role has been passed into the very capable hands of Dianna, who has already been doing a fantastic job supporting our clients, coordinating with the team, and keeping everything moving behind the scenes.

We’re excited to see both Max and Dianna continue to grow within Grounded Wealth Advisors. Please join us in congratulating Max on this exciting milestone!

08/18/2026

Your next financial step matters more than your next financial milestone.

So many people feel behind because they're comparing their journey to someone else's. The truth is, financial planning isn't about trying to do everything at once. It's about understanding where you are today and making the next decision that moves you forward.

Whether you're building an emergency fund, investing for retirement, or thinking about the legacy you want to leave, every stage has its purpose. Swipe through for a simple roadmap that can help you identify yours.

Where are you on your financial journey? Let us know below. 👇

08/14/2026

Many people assume the primary role of a financial advisor is to identify the next great investment opportunity. Research from Vanguard suggests that the greatest value often comes from somewhere else.

A thoughtful financial advisor helps clients build an appropriate investment strategy, manage costs, rebalance portfolios over time, navigate tax considerations, and stay disciplined during periods of market uncertainty. According to Vanguard's research, these practices have the potential to add meaningful long-term value—not because an advisor can consistently predict markets, but because they help clients make better financial decisions throughout their lives.

The goal isn't to chase every market opportunity. It's to create a financial plan that supports your goals, helps you avoid costly mistakes, and gives you confidence through every stage of life.

08/12/2026

Every great client experience starts with a friendly face. 👋

When you join Grounded Wealth Advisors, Dianna is one of the first people you'll connect with. Whether she's coordinating paperwork, scheduling meetings, answering questions, or making sure every detail is in place, she's working behind the scenes to make your onboarding experience as smooth and stress-free as possible.

No two financial journeys are exactly alike, which means every onboarding process is a little different too. Our goal is simple: to help you feel welcomed, supported, and excited for what's ahead.

Curious about how we can help? Check out the link in our bio to explore our financial planning services!

08/10/2026

We celebrated Frankie’s 2nd birthday at Disneyland! ❤️

There’s something magical about watching your toddler experience Disneyland for the first time. Frankie’s favorite rides ended up being Dumbo, the Tea Cups, and (surprisingly!) Pirates of the Caribbean.

But the day wasn’t just magical. It was also real life.

The 90° heat was no joke. We had potty breaks for Frankie, pumping breaks for me, a single rider line break for Alex, and plenty of snack stops (including a churro or two that definitely saved the day). At every turn, there was something we could have tried to squeeze in, but going into the day we realized we couldn’t do it all. So we didn’t.

Instead, we chose to be intentional.

Before we walked through the gates, we got clear on what mattered most: staying healthy, keeping things low-stress, and making sure Frankie had a joyful, unhurried day. That clarity became our filter for every decision we made.

Skip the rush? Yes.
Sit in the shade longer? Absolutely.
Say no to one more ride so we could avoid a meltdown (for all of us 😆)? Worth it.

And honestly, it made the day better, not smaller.

I think financial planning works the same way.

It’s easy to approach money like a checklist: maximize returns, optimize every account, take every “good” opportunity, and try to do it all. But just like Disneyland, life doesn’t actually reward doing everything—it rewards doing the right things for you.

Intentional financial planning starts the same way our day did: with clarity on what matters most. Is it flexibility? Time with family? Security? Freedom to slow down? Once you know that, your money stops being about squeezing in every possible gain and starts being about supporting the life you actually want to live.

That clarity becomes your filter:

*You don’t have to chase every investment if it adds stress you don’t want.
*You don’t have to optimize every dollar if it costs you peace of mind.
*You don’t have to say yes to every “smart” financial move if it pulls you away from your priorities.

Because the goal isn’t a perfect financial plan. It’s a livable one.

One that leaves room for real life, unexpected detours, and yes…even churros.

The best plans aren’t the most optimized. The best plans are grounded in what matters most to you.

Address

155 N. Lake Avenue, Suite 430
Pasadena, CA
91101

Telephone

+16264081333

Website

http://groundedwealthadvisors.com/

Alerts

Be the first to know and let us send you an email when Tori Sierra, Certified Financial Planner posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Tori Sierra, Certified Financial Planner: