Daniel J. DeVerna - DeVerna & Co. Financial

Daniel J. DeVerna - DeVerna & Co. Financial Founding DeVerna & Co. Financial in Perrysburg, Ohio. Dan is a financial consultant, author and an accomplished martial artist. We exist to show people the way.

His career began in the late 90’s with New England Financial. In 2005, Dan and several partners formed Creative Financial Partners. They started CFP with the intention to have a client first philosophy & that has continued throughout the balance of his career. In 2021 he started his own agency, DeVerna & Co Financial. In rebranding the business, we really deliberated on the name & the purpose of o

ur business. We have really developed a system and a process for everything. Walking hundreds of people through retirement is our purpose. Most everyone retires one time, but I have the privilege of retiring hundreds of times. Dan notes, "We have the flexibility of building our business with clients' needs and wants due to the fact that we don't pledge alliance to any one company." Dan works primarily with hardworking people in the later stages of their careers to strengthen and help to protect their financial position while also supporting clients in reaching their financial goals. Dan has authored several books, Retirement is Just the Beginning, a series which focuses on union workers, medical professionals, railroad workers and first responders. He also co-authored Wanderlust A Guide to Destination Living. Dan also hosts a podcast where he enjoys engaging with guests to discuss an assortment of topics of interest. Often Dan is asked why he wrote the books and it’s an easy answer. Over the last 20+ years in this business, the amount of knowledge that has been accumulated is amazing. Putting all this information into a book to show people some of the strengths and weaknesses, along with pitfalls, was a great exercise that has helped many people. We have found many of our clients come back with great questions after looking through the books and they are also able to recognize that they are working with someone who has “been there before.” The Wanderlust book was really written just for fun and to help people brainstorm places to retire. It covers many of the areas of the country where our clients have retired to and the advantages and disadvantages of those different areas. Dan lives in Perrysburg, Ohio and has four children: Derek, Drake, Chloe and Brody. Martial arts has played a major role in Dan's life. Along with regular practice and teaching, Dan helped found MAAM (Martial Artists for the Advancement of Mindfulness) which is a non-profit 501 c(3) organization that helps enable young people to continue in martial arts. At this point, MAAM has given away thousands of scholarships to those who could not otherwise practice martial arts. Giving back to martial arts is a very meaningful part of Dan’s life as it has given him so much in the way of mental and physical health.

07/17/2026

Retirement today comes with challenges that previous generations didn't face in quite the same way.

In this video, Dan DeVerna, Certified Financial Fiduciary (CFF), discusses three major factors that can significantly influence retirement planning: inflation, healthcare costs, and increasing life expectancy. As people live longer, retirement savings may need to support more years of living expenses, making thoughtful planning more important than ever.

Whether you're approaching retirement or already retired, understanding these trends can help you ask better questions and make more informed financial decisions.

Every financial situation is unique, so this video is intended for educational purposes and to encourage thoughtful planning.

If you'd like to learn more or start a conversation about your own retirement goals, visit:

https://devernaco.com/contact

07/17/2026

Nobody wants to outlive their money. Nobody wants to become a burden on the people they love.

In this clip, Dan DeVerna, CFF puts the stakes in perspective. In 1900 the average person lived to 46. Today the average is 79. Life expectancy has nearly doubled and your money has to last every bit of that time. Social Security helps but for most people it is a small piece of a much bigger picture. Make sure your strategy maps out your money lasting as long as you do.

To build a retirement strategy that actually lasts, visit www.DeVernaCo.com/contact

07/16/2026

The order in which you pass down your assets matters enormously for how much your kids actually keep.

In this clip, Dan DeVerna, CFF explains why money left in a traditional IRA or 401k is fully taxable to your heirs and must be distributed within ten years. If you are deciding whether to spend that money or leave it behind spend it. Pay the taxes yourself and let the assets with better tax treatment such as life insurance, non-qualified accounts and highly appreciated stocks pass down instead. The step up in basis alone could save your kids thousands.

To make sure your assets are structured the right way for the people you love, visit www.DeVernaCo.com/contact

07/16/2026

Over 70% of people will need some kind of care in retirement and most retirement plans have never accounted for what that actually costs.

In this clip, Dan DeVerna, CFF breaks it down. In home care can easily run over $100,000 a year. Assisted living costs even more. A private nursing home facility can run well over $100,000 annually. These are not worst case scenarios. They are common realities that most people are not spending enough time talking about before retirement arrives.

To make sure long term care costs are in your retirement plan, visit www.DeVernaCo.com/contact

07/16/2026

Banks are excellent tools for everyday banking, emergency savings, and liquidity—but are they the best place for all of your long-term money?

In this video, Dan DeVerna, Certified Financial Fiduciary (CFF), explains why understanding your goals, time horizon, and risk tolerance matters when deciding where your money belongs.

If you'd like to discuss your financial goals, visit: [https://devernaco.com/contact]

07/16/2026

Thinking about how your assets will eventually reach the people you care about? Legacy planning involves more than simply building wealth. It also includes choosing appropriate strategies for transferring it.

In this short video, Dan DeVerna, Certified Financial Fiduciary (CFF), discusses why life insurance may be one option to consider as part of a broader financial plan, depending on your circumstances and eligibility.

If you'd like to discuss your own retirement or legacy planning goals, learn more here: [https://devernaco.com/contact]

07/15/2026

How much money do you really need to retire?

Most people focus on one number—but that's only part of the picture.

Before you retire, make sure you know:
✔️ Where your income will come from
✔️ What debts and monthly expenses you'll still have
✔️ Whether you have a plan if life doesn't go exactly as expected

A few minutes of planning today can make a huge difference in your retirement tomorrow.

What's your biggest question about retirement?

Learn more or schedule a conversation:
🌐 https://devernaco.com/contact

07/15/2026

You saved $1 million in your 401k. That is a real accomplishment. Here is what you need to know next.

In this clip, Dan DeVerna, CFF explains why that million dollar balance is not a million dollar check. Take it all out and the federal tax bill alone could easily exceed $380,000. That is before state and local taxes. The number you saved and the number you actually get are two very different things and most people never think about that distinction until it is too late to plan around it.

To make sure you understand what your 401k is actually worth after taxes, visit www.DeVernaCo.com/contact

07/15/2026

Walking into retirement with your eyes open means paying attention to more than just your finances.

In this clip, Dan DeVerna, CFF explains why physical health is just as important a consideration as financial health when planning for retirement. If you spent your career in a job that kept you moving and then suddenly stopped, the wheels can get rusty pretty quick. And once they fall off it is very hard to get them back.

To make sure your retirement plan accounts for both your financial and physical wellbeing, visit www.DeVernaCo.com/contact

Think you’re saving money by not having health insurance? Think again. Medical debt can be a major cause of financial wo...
07/14/2026

Think you’re saving money by not having health insurance? Think again. Medical debt can be a major cause of financial woes. Read more now.

Learn about the risks of not having health insurance in this informative article.

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