07/23/2026
Austin Reaves says his financial advisor told him to spend more money.
Kyle Kuzma says professional athletes don't have an income problem. They have a lifestyle creep problem.
At first, those sound like completely opposite ideas.
I don't think they are.
A few months ago, I sat down with a locums PA making just over $300,000. He wasn't trying to figure out how to earn more. He wanted to build enough passive income to spend more time with his wife and 3 year old.
Every recommendation had to answer the same question:
How does this help him spend more time with his family?
A few weeks later, I met with another client making a great income who couldn't understand why there never seemed to be anything left over at the end of the month. Same income, but completely different decisions.
That's why I think both NBA players are right.
Some people need a plan that gives them confidence to enjoy the money they've worked so hard to earn.
Others need a plan that keeps lifestyle creep from quietly eating away at future choices.
Reaves and Kuzma are talking about different people.
A good financial plan knows which one you're closer to.