10/24/2025
The first except from Rework, amazing business book, I'd like to summarize and share my thoughts on, the first of the book in fact: The New Reality
It is the most important to note. We are no longer in a world where you need immense seed capital or a large office to start your business. You can start at home, off your personal laptop and grow from there. While working full time at another job, you can put in as little as ten hours a week to get started. The world does not need a full force like that anymore. The digital marketplace has made it easier (NOT easy still)
As a CPA, I've experienced this myself years ago. I started on the side, with minimal technology and clients. Overtime, I increased my tools and software allowing for more efficiency.
Similarly, you can be a landscaper on the side, with a full time job. Start with a lawn mower, and cut the grass only on Saturdays. Overtime, increase your business add on additional days. As your capital and business grows, invest in a leaf blower, hedge trimmer, and edger next. This is part of the new reality.
Now, running a medical practice however, is not nearly as easy to setup as a landscaping company. You need a private office, technology for billing and HIPPA compliance, and equipment to help your patients. but it is in fact still less difficult to open or run your own practice compared to fifty years ago.
