07/10/2026
10% EBITDA. That's the floor I look for when I'm assessing whether a restaurant is actually a business or a job that pays in tips.
The industry average sits around 6% for independents. Healthy operators run 12-18%. Anything under 8% means the owner is buying themselves a job and calling it ownership.
Why 10% matters specifically. Below that line, three things break:
You can't pay yourself a real salary AND reinvest. One or the other, never both. The business stays small by default.
You can't survive a soft quarter. Three bad months at 4% EBITDA wipes out a year of positive cash. At 10%, the same three months hurts but doesn't kill you.
The business isn't sellable. Buyers price restaurants on EBITDA multiples. A restaurant at 4% EBITDA on $1.5M revenue sells for the equipment. At 12% on the same revenue, it sells for the business.
If you don't know your trailing twelve-month EBITDA off the top of your head, that's the first number to fix this quarter. Not because of any specific outcome it guarantees. Because you can't manage what you don't measure, and EBITDA is the cleanest single read on whether the operation works.
Full breakdown on the blog: https://www.vastcfo.com/restaurant-ebitda-10-percent/