09/03/2026
Something I've learned from being in the room with people in financial crisis:
Crisis reveals values.
When money is genuinely scarce — or feels scarce — what people prioritize tells you everything about what actually matters to them.
The widow who won't sell the house because her grandchildren play in that backyard. The retiree who cuts his own spending before he touches the college fund he set up for his grandson. The woman who chooses a smaller inheritance to keep the peace with her siblings.
Financial planning that ignores values is just math. Values-based planning — where the numbers serve the things that actually matter — is what changes lives.
When you think about your financial decisions, what values are they actually serving?