06/01/2026
The biggest tax on your investment portfolio...
is you!
The average investor not only underperforms the broad market, but also underperforms government bonds. The reason is emotion. While most investors know the stock market is a long term "game" they let their emotional response to short term events drive their decisions. They get scared, they sell, they miss out, then they buy back in once the dust settles.
Rinse, repeat, and lose.
Emotion will cause you to buy high and sell low because it "feels" better. If you plan to invest for the long term (as you should), then emotions have no room in your portfolio. Have a plan and stick to it or lose.
- Aston Edmunds, CFA, CFP®