Justin Glasrud, PPC - Prinvest Advisors

10/19/2026

🛍️ What if you and another shopper paid different prices for the exact same groceries?

AI could make that scenario more common.

Retailers are exploring personalized pricing, which may use data such as browsing habits, ZIP codes, and purchasing behavior to determine what individual shoppers are willing to pay.

In one Instacart pricing experiment, researchers found that identical grocery baskets cost some shoppers up to 23% more than others. Instacart disputed aspects of those findings and later ended the experiment.

As AI becomes more involved in retail, it raises an interesting question: Will the price you see depend on who's shopping? 🤖

Retailers want to harness the power of artificial intelligence to set personalized prices for shoppers, a consumer protection expert says.

10/19/2026

What happens to your cash flow when you stop earning a paycheck?

The 2026 EBRI Retirement Confidence Survey caught something interesting about that shift.

📊 Among workers, 33 percent say they turn to a financial professional for guidance.

📊 Among retirees, that number climbs to nearly 40 percent.

National Retirement Security Week (October 19–25 this year) is a reminder to check whether your strategy is evolving with your lifestyle priorities.

If retirement is within a few years, the practical step is not rebuilding the strategy today.

It's identifying the two or three moving pieces that are no longer theoretical, the day you stop working, and consider working with a financial professional who can help guide you.

10/16/2026

Fidelity's 2025 wealth transfer study found that roughly 67 percent of parents age 55 and older have never told their adult children what they will inherit, or whether they will inherit anything at all.

About 33 percent would prefer the kids are kept in the dark about the amount.

Their reasons should feel familiar:
✔️ Worry that a specific number will dampen a child's drive
✔️ Discomfort talking about money at all

The same study found:

Most adult children say they are ready to handle whatever they inherit and would rather shape things while their parents are still around to explain the "why" behind decisions.

Families who have inheritance strategies share some similar habits:

💬 Kids know who the financial professionals are and how to reach them
💬 Everyone knows where the estate documents are
💬 They try to manage any surprises well ahead of time

So, do you tell your children or not?

There's no single right answer here.

Sharing exact numbers isn't necessary, but most families find that a broad discussion can help with priorities and expectations.

10/14/2026

Your child may already have a Trump Account. That doesn’t mean it’s set up.

The Treasury Department says automatic enrollment now covers every eligible child with a valid Social Security number. But a parent or legal guardian still has to formally activate the account, either at trumpaccounts.gov or through the program’s app.

📌 Babies who are U.S. citizens with a Social Security number and were born between January 1, 2025, and December 31, 2028, may qualify for a one-time $1,000 government contribution once the account is claimed.

A few details families are weighing: Yearly contributions are capped at $5,000, though government and charitable contributions don’t count toward that limit. The money generally can’t be touched until a child turns 18, and earnings are taxed when withdrawn. That’s a key difference from 529 accounts, which grow tax-free but are limited to education costs.

Which account fits best depends on what a family is saving for, and that’s a conversation worth having with a financial professional.

Your child may be enrolled in a “Trump Account” whether you realize it or not. Rolled out earlier this year, the Trump Accounts program allows parents to claim special investment accounts for children who are 18 years old or younger.

10/14/2026

Prinvest Advisors would like to extend a big thank you to First Trust for inviting Levi Befort and Justin Glasrud to the Financial Forum at U.S. Bank Stadium! 🏟️📈

It was a great opportunity to connect with industry professionals, gain valuable insights, and enjoy an engaging event filled with meaningful conversations. 🤝💼

📸🎥 Take a look at some of the highlights and memorable moments from the event!

We appreciate First Trust for the invitation and for putting together such a fantastic experience.

🤝📈✨

10/14/2026

A mother in California picked up the phone and heard her daughter's voice, panicked, saying she'd been kidnapped and needed money immediately.

What she'd heard wasn't her daughter. It was an AI-generated clone of her voice.

In a 2025 study, scientists found that when people heard a cloned voice, they correctly identified the voice as AI-generated only about 60 percent of the time.

The FBI attributed more than $890 million in 2025 losses to AI-enabled fraud, and voice cloning is one of the main drivers behind that number.

It is not only older adults being targeted. Younger family members get these calls too, often framed as a sibling or friend in trouble. Older adults just tend to lose the most per incident.

Two ways to protect your family.

🔐 Agree on a private code word or question with the people a scammer is most likely to impersonate (kids, parents, spouse)

📞 If a call like this comes in and you have not set up a code word yet, hang up, then call the real person back

When in doubt, slow down and verify.

10/13/2026

A surprise $90 deposit is landing for some Medicare enrollees this week. For roughly 40 million others, nothing is coming.

The payments are going to people in traditional Medicare Part B, which covers doctor visits, outpatient care, and preventive screenings. Medicare Advantage enrollees, people who pay income-related premiums, and those who already receive premium assistance are not eligible. Most deposits arrive through the Social Security Administration, while some beneficiaries will get a paper check later in October labeled “Medicare Improvement Fund Payment.”

📌 The standard Part B premium is $202.90 in 2026 and is expected to reach $209.50 in 2027.

That context matters. Some analysts note the $90 helps but won’t fully offset rising premiums, and healthcare costs remain a top financial concern across age groups.

For now, the payment is a welcome bit of relief. The bigger question is how coverage costs keep pace over time.

Millions of seniors are getting $90 direct deposits from Social Security this week, prompting questions about the source of the money.

10/12/2026

For some, the second Monday in October marks Columbus Day, a commemoration of exploration and its role in shaping American history.

For others, it's Indigenous Peoples' Day, a time to honor the cultures, histories, and contributions of Native communities.

Both observances point to something worth sitting with: how differently history can be remembered and how many perspectives make up a single story.

10/10/2026

⚠️ Money is one of the most consistently cited sources of stress in America.

For caregivers, that weight often increases! 😮

Having a clearer picture of where things stand can help ease some of the uncertainty that makes financial stress feel heaviest in the first place.

There's no clean solution to money stress.

Most of it is caused by the unknown. The uncertainty.

World Mental Health Day recognizes just how deeply finances can impact our well-being (and vice versa).

If financial stress has been sitting in the background of your life this year, a conversation with a professional can go a long way, be it a mental health professional or a financial professional. Pursuing comfort, understanding, and compassion is a team sport.