Prentice Wealth Management

08/06/2026

📈 August has a reputation for market volatility.

Historically, trading volumes can be lighter during the summer months, and market-moving headlines can sometimes create larger-than-usual swings.

While volatility can feel uncomfortable, it's important to remember that market fluctuations are a normal part of investing. Successful investors understand that reacting emotionally to short-term uncertainty can often be more damaging than the volatility itself.

Stay focused on your long-term goals, trust your plan, and remember: temporary turbulence is not the same as permanent loss. The best investment decisions are often made with discipline, not emotion.

08/03/2026

Feeling lost in the student loan maze? You're not alone. The hardest part is understanding which choices may lock you out of better repayment options down the road. Our latest article breaks down what borrowers need to know now.

Feeling lost in the student loan maze? You're not alone. The hardest part is understanding which choices may lock you out of better repayment options down the road. Our latest article breaks down what borrowers need to know now.

07/30/2026

Fall has a way of bringing “extra” expenses; school activities, travel, and holiday gifting. A few small moves now can help create breathing room later. 🍂

Try these savings boosters:
• Set up a separate “Fall & Holidays” savings bucket
• Automate a weekly transfer (even $25–$50 adds up)
• Review subscriptions/recurring bills and cancel what you don’t use
• Plan gifting early: make a list + set a spending cap
• Direct any windfalls (bonus, tax refund, cash gifts) to savings first

If you’d like help exploring ideas or fitting increased savings into your overall plan, our team is here to support you. 🎯

07/29/2026

We're celebrating another milestone this week; congratulations to Amanda Rodriguez on 12 years with Prentice Wealth Management! 🎉

As our Senior Director of Trading & Operations, Amanda plays a vital role in keeping our processes running smoothly and our team aligned as we grow. Her steady leadership, attention to detail, and commitment to service help us stay focused on what matters most: supporting our clients with care and consistency.

Thank you, Amanda, for 12 outstanding years, we truly appreciate everything you do. 👏

07/29/2026

If you live to 95, will your money?

If you're too aggressive, will you come up short? Too conservative, and you leave quality of life on the table.

Also, will the life you are living at 70 change as you age? Have you considered how changing withdrawal rates can affect everything from estate management strategies to retirement strategies?



Disclosure: The portfolio is composed of 50 percent stocks, 40 percent bonds, and 10 percent Treasury bills. It is assumed that a person withdraws a hypothetical percentage each year. Historical returns based on the period January 1, 2001, to December 31, 2025. Stocks are represented by the Standard & Poor's 500, which is an unmanaged group of securities & considered to be representative of the US stock market. Bonds are represented by the five-year U.S. government bond and Treasury bills by the 30-day U.S. Treasury bill. An investment cannot be made directly in an index. Past performance is no guarantee of future results.

07/23/2026

Big dreams start with a plan. Are you saving for a goal 1–5 years away such as a home down payment, new car, travel, or vacation property? Your strategy may look different than a long-term retirement plan.

Consider prioritizing investments that are:
• Less volatile
• Highly liquid
• Accessible when you need the money

And don’t set it and forget it—review at least annually and rebalance as your goals and risk tolerance change. 📈 This is your reminder of the power of consistency: even smaller monthly contributions can add up over time.



Table assumes 3% annual inflation and that the return is compounded annually; taxes and investment fees are not considered and would reduce the performance shown if they were included. Actual results will vary. Also, rates of return will vary over time, particularly for long-term investments, which could affect the amounts you would need to invest. This hypothetical example of mathematical principles is not intended to reflect the actual performance of any investment. All investing involves risk, including the possible loss of principal. There is no guarantee that any investing strategy will be successful or that working with a financial professional will improve investment performance regardless of fluctuating prices. You should consider your financial ability to continue making purchases during periods of low and high price levels. This content has been reviewed by FINRA.

07/22/2026

We’d like to extend our heartfelt thanks to everyone who made this year’s Golfing Fore Good charity tournament at Irondequoit Country Club a tremendous success! With your generous support, we raised nearly $9,000 for United Way of Greater Rochester and the Finger Lakes , providing healthy take home meals and snacks to ensure children can learn and grow. We were fortunate to enjoy a perfect day on the course - beautiful weather, great company, and a shared spirit of giving that made for an enjoyable event. Whether you were swinging clubs, sponsoring a hole, donating to the raffle, or cheering from the sidelines, we are truly grateful for your participation.

07/22/2026

👀 Think your budget problem is the big purchases? Think again.

It's often the $5 coffee, the extra takeout meal, or the random online purchases that quietly drain your wallet. Here's the challenge: 📱 Track every expense for 30 days. 📊 Categorize spending into "needs" and "wants." 🎯 Pick ONE realistic change. That's it!

Because saving just $2 a day adds up to $730 a year. Financial progress isn't about being perfect. It's about being aware. What's one "small" expense that surprised you when you added it up? 💰

07/14/2026

🐣We’re excited to welcome back Kaitlyn McGregor, Client Service Administrator, following her maternity leave. During her time away, she embraced one of life's most rewarding new roles; becoming a mother to Arwen Celine.

We’re grateful to have her knowledge, care, and friendly presence back on our team and we couldn't be happier for her and her growing family. Welcome back, Kaitlyn! 👶

07/14/2026

🎉This month we’re proud to celebrate Doug Greene’s 3-year anniversary with our firm.

As a Wealth Management Advisor holding both the Certified Financial Planner™ (CFP®) and Chartered Life Underwriter (CLU®) designations, Doug has become an invaluable member of our team. His deep knowledge of insurance planning and risk management has helped enhance the comprehensive guidance we provide, ensuring that clients' financial plans are protected as well as positioned for growth. We are grateful for his professionalism and commitment to serving our clients with care and insight.

Congratulations on three successful years, Doug, and thank you for the tremendous value you bring to our team every day! 👏🎉