Heimensen Wealth Advisors

Heimensen Wealth Advisors We are an independent financial advisory firm with a mission to help clients.

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Since our inception in 1999, Corey Heimensen, AIF has led a financial planning practice that oversees and coordinates the financial affairs of families and individuals both locally and around the country. Our relentless focus on clients is demons

trated through three core principles: Actionable Insights, Straight-forward Planning, and World Class Service.

Two retirees can earn the same average return and have very different outcomes.Why?Because in retirement, timing matters...
08/27/2026

Two retirees can earn the same average return and have very different outcomes.

Why?

Because in retirement, timing matters.

An early market downturn in retirement can be more damaging than the same downturn later.

That is the sequence-of-returns risk.

The risk is not simply “the market went down.” It’s “the market went down while income still had to come out.”

A strong retirement strategy should look beyond average returns and address:

🔹 Where income will come from
🔹 How much cash or short-term reserves make sense
🔹 Which accounts to draw from first
🔹 When to rebalance
🔹 How RMDs and Social Security fit into the withdrawal strategy

Sequence-of-returns risk does not make many headlines.

But for anyone entering retirement, it can be one of the most important ideas to understand.

The goal is not to predict the next downturn. It’s about being prepared.

There is usually no single moment when the roles begin to shift with aging parents.A confusing medical bill.A missed pay...
08/25/2026

There is usually no single moment when the roles begin to shift with aging parents.

A confusing medical bill.
A missed payment.
A scam text that almost got clicked.

When and how do you step in without taking over?

The goal is not to take control.

The goal is to make sure helpful people, information, and safeguards are in place before decisions have to be made under pressure.

One potential conversation starter you could try…

“We are reviewing our own estate documents and realize we should understand where everything is.”

Sometimes, that is enough to open the door.

The families who tend to feel best about how this chapter goes are the ones who approached it as a proactive exercise rather than a response to a problem.

We are glad to be part of that process at whatever stage a family is ready to begin.

📄 Our 14th Annual Shred Event is coming up!Have some old paperwork piling up? Bring it to our FREE Annual Shred Event an...
08/21/2026

📄 Our 14th Annual Shred Event is coming up!

Have some old paperwork piling up? Bring it to our FREE Annual Shred Event and let us take care of it!

📅 Thursday, September 3
⏰ 11:00 AM–1:00 PM
📍 Heimensen Wealth Advisors — west of our office in the alley

Please enter from 2nd Street.

✅ Acceptable:
• Paper
• Clips
• Rubber bands
• Staples

❌ Not accepted:
• Plastic bags

We hope to see you there! Bring your documents and take advantage of this free community event.

Some professionals assume their financial strategy is in better shape than it is. Not because they're careless. Because ...
08/14/2026

Some professionals assume their financial strategy is in better shape than it is. Not because they're careless. Because they're busy.

Today is National Financial Awareness Day. Four questions worth sitting with:

▸ If something happened to you tomorrow, would your family know what you have, where it is, and what to do?

▸ Are you on track to replace your income in retirement, or are you assuming you will be?

▸ Has your financial strategy changed as much as your life has in the last 12 months?

▸ If markets dropped tomorrow, do you have written goals or a general sense of what you'd do?

You don't have to answer all four today. But if one made you pause, that's the one worth paying attention to.

There's a difference between leaving money to your family and giving it to them.One happens after you're gone. The other...
08/13/2026

There's a difference between leaving money to your family and giving it to them.

One happens after you're gone. The other lets you see the impact.

The annual gift exclusion is one straightforward way to do the latter.

For 2026, the IRS says that each person can give up to $19,000 per recipient, free of gift tax. A married couple can combine up to $38,000 per recipient, with no gift tax return required and no reduction to the lifetime exemption.

For example, a couple with two adult children and four grandchildren can transfer up to $228,000 this year under the current rules.

Done consistently, annual gifting can help manage a taxable estate while putting money to work for the people you care about, now.

🎁 If you haven't reviewed your gifting strategy for 2026, there's still time. The window closes on December 31.

🎓 Most of the conversation around college savings is about whether you're saving enough. Fewer people talk about what ha...
08/06/2026

🎓 Most of the conversation around college savings is about whether you're saving enough. Fewer people talk about what happens when a 529 plan outlasts the beneficiary’s education needs.

Maybe your child earned a scholarship. Maybe they chose a less expensive school. Maybe the plan changed entirely.

However it happened, you built this account carefully, and now it has more in it than you need.

For years, your options were limited: take a taxable distribution and pay a 10 percent penalty on earnings, or change the beneficiary and hope someone else uses it.

SECURE 2.0 added a third option. Not everyone knows that you can roll unused 529 funds directly into a Roth IRA for the account's beneficiary.

Here's what to know:

🔹 $35,000 lifetime cap per beneficiary

🔹 The account must be at least 15 years old

🔹 Annual rollovers are capped at that year's Roth IRA contribution limit ($7,500 in 2026)

🔹 Only contributions made at least 5 years before the transfer date qualify

🔹 No income limits apply (unlike regular Roth contributions)

This doesn't happen overnight.

If your 529 has more in it than your child will use, it may be worth a conversation before that money sits idle any longer.

📝 A 529 plan is a tax-advantaged education savings plan. Before choosing a plan, it's important to consider not only the state tax treatment but also any associated fees and expenses. Availability of a state tax deduction will depend on your state of residence, as state tax laws and treatment may vary from federal tax laws. If you make nonqualified distributions, earnings will be subject to income tax and a 10 percent federal penalty tax.

📝 To qualify for the tax-free and penalty-free withdrawal of earnings, Roth IRA distributions must meet a 5-year holding requirement and occur after age 59½. Tax-free and penalty-free withdrawals can also be taken under certain other circumstances, such as the owner's death. The original Roth IRA owner is not required to take minimum annual withdrawals.

#529

Your family could know every password you have and still be legally locked out of your photos, email, and accounts after...
08/05/2026

Your family could know every password you have and still be legally locked out of your photos, email, and accounts after you're gone.

☁️ Most estate strategies never address this gap.

A password helps practically. But it doesn't give your family legal permission to access an account.

Many platforms restrict access under their terms of service, and privacy laws can limit what companies disclose, even to a spouse or adult child.

These tools exist because knowing someone's password is not the same as having the right to use it.

Here are some suggestions:

◆ Reference digital assets generally and name a digital executor or fiduciary

◆ Keep a separate, secure inventory with accounts, passwords, recovery keys, and wishes

Many states have adopted the Revised Uniform Fiduciary Access to Digital Assets Act, or RUFADAA. It creates a legal path for fiduciaries to access digital assets. But the law works best when paired with documented instructions and properly configured platform settings.

Your memories are saved. Make sure your family can access them.

☂️ One lawsuit has the potential to undo what it took a lifetime to build.Most people assume their home and auto insuran...
08/04/2026

☂️ One lawsuit has the potential to undo what it took a lifetime to build.

Most people assume their home and auto insurance policies cover everything. For everyday situations, they often do.

The problem is the situation that you never saw coming.

Think about where liability risk actually shows up.

🔹 A serious car accident where you are found at fault and multiple people are injured

🔹 A guest getting hurt on your property

🔹 A defamation claim from something posted online

🔹 A teenage driver in your household

🔹 An incident involving a rental property you own

🔹 A dog bite that leads to a settlement

Standard home and auto policies typically cap liability at $300,000 to $500,000. For someone who has spent decades building wealth, that coverage limit can leave a gap.

An umbrella policy extends that coverage to $1 million or more.

Most people who add an umbrella policy say the same thing afterward: they wish they had done it sooner.

#

🎒🎒 The backpacks are back.Every year around this time, the phone calls change. ☎️➡️ Tuition wires.➡️ Grandparents asking...
07/31/2026

🎒🎒 The backpacks are back.

Every year around this time, the phone calls change. ☎️

➡️ Tuition wires.

➡️ Grandparents asking how to help.

➡️ Parents of high school seniors are thinking about FAFSA for the first time.

➡️ Empty-nesters are asking what to do with the spending that just freed up.

➡️ New questions about insurance coverage when a teen starts driving to an out-of-state campus.

If any of this is sitting on the family list, it could be a good time to meet with a financial professional.

True or false: A grandparent-owned 529 plan can hurt a grandchild's financial aid eligibility.❌ False. That rule changed...
07/27/2026

True or false: A grandparent-owned 529 plan can hurt a grandchild's financial aid eligibility.

❌ False. That rule changed.

The FAFSA opens October 1, and the decisions that affect what shows up on it can make sense to review right now.

Distributions from a grandparent-owned 529 plan no longer count as student income, which previously reduced aid eligibility by up to 50 percent of the amount withdrawn.

For families who held off on funding or using grandparent accounts because of the old rule, the math has fully flipped.

Generally speaking, tuition bills land in August. Before the checks go out, a few things are worth a look:

🔹 Whether a grandparent-owned 529 now makes more sense than a parent-owned one for new contributions

🔹 Which account to draw from first if both exist

🔹 Annual exclusion gifts and the five-year superfunding option ($95,000 per donor, per beneficiary)

🔹 Beneficiary changes if the original student finished school or shifted plans

🔹 A 529 plan is a tax-advantaged education savings plan. Before choosing a plan, it's important to consider not only the state tax treatment but also any associated fees and expenses. Availability of a state tax deduction will depend on your state of residence, as state tax laws and treatment may vary from federal tax laws. If you make nonqualified distributions, earnings will be subject to income tax and a 10 percent federal penalty tax.

🔹 Consider talking to your tax, legal, or accounting professional before moving ahead.

Address

201 S. Story Street
Rock Rapids, IA
51246

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

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