Rubicon Advisors Roseville

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Rubicon Advisors Roseville Investment Financial company in Roseville, CA and Redding, CA. Since 2012, the firm has been dedicated to helping clients find clarity in their financial lives.

With over 75 years of combined experience, Andrew Tenaglia, Brian Russell and Steve Boero founded Rubicon Advisors to fully meet their clients’ needs. As a team Andrew, Brian and Steve have developed lasting strategies that liberate their clients from the stress of doing it on their own. For our clients, we wanted an environment that would put their interests first. At RA, there are no conflicts of interest with regard to different investment solutions. We act in a fiduciary capacity for our advisory clients. We work with LPL as our non-advisory brokerage partner. We selected them because they do not create or market any proprietary investment products so they are free of conflicts of interest as well. In this way, there is no confusion for our clients as to whether their interests being put first. For advisors who join Rubicon Advisors, we seek to create an environment that enhances their ability to deliver superior service to their clients. We provide guidance and support so that advisors can be independent but not consumed with so many of the tasks required to run the parts of the business that don’t involve working with your clients. For many advisors joining RA, this is their first experience being independent and free from conflicts of interest that exist at their current Firms. We assist with payroll, HR, compliance, technology, office infrastructure and transition assistance. Becoming an independent advisor with our group means that while being independent you will not be alone or without support.

🤖 An AI assistant that handles your emails and pays your bills? That sounds pretty convenient.But how much access are yo...
10/26/2026

🤖 An AI assistant that handles your emails and pays your bills? That sounds pretty convenient.

But how much access are you comfortable giving it?

Personal AI agents are designed to handle tasks on your behalf, sometimes using sensitive information like banking details and email accounts. And while they may save time, some cybersecurity professionals warn that granting them too much access carries risks.

One concern is something called prompt injection, where malicious instructions hidden in a website or email could trick an AI agent into doing something you never authorized.

🔐 A couple of questions worth asking before giving an AI agent access to sensitive information:
▪️What information does it need? Researching products doesn’t necessarily require access to your accounts.
▪️Can it make purchases? There’s a difference between comparing prices and authorizing transactions.

Convenience and privacy don’t always go hand in hand. Reviewing what an agent has done on your behalf may help spot actions you never intended.

The more access you give personal AI agents, the more capable they can be. But should you trust them?

💳 Carrying a credit card balance is becoming more common among Gen Z, even as other generations are moving in the opposi...
10/26/2026

💳 Carrying a credit card balance is becoming more common among Gen Z, even as other generations are moving in the opposite direction.

A Deloitte and ConsumerSignals survey found that the share of adults ages 18 to 29 carrying a balance from month to month rose more than 19% between late 2023 and mid-2026. Over that same period, the share declined among every other adult generation.

And with average credit card interest rates around 21% in August, those balances can become expensive.

For younger adults juggling housing costs, student loans, and everyday expenses, there's another challenge: deciding how to balance paying off debt with saving for the future.

High-interest debt can make it harder to build emergency savings or contribute toward long-term goals. But factors such as interest rates, available savings, and workplace retirement benefits can all influence which financial priorities deserve attention.

The important takeaway? A credit card balance isn't just about what you owe today. It's also about how interest may affect what you have available tomorrow.

Deloitte finds the share of Gen Z borrowers carrying credit card balances rose nearly 20% from Q3 2023 to Q2 2026.

How many years before you are ready to be “retired”?It’s one of the most important numbers yet.TIAA's 2026 longevity lit...
10/26/2026

How many years before you are ready to be “retired”?

It’s one of the most important numbers yet.

TIAA's 2026 longevity literacy research found that workers who expect a shorter retirement save less consistently than those who expect a longer one.

That makes sense, but it also means the people who assume their retirement will be short are the same ones who may be building portfolios with shorter time horizons.

Once someone has already reached 65, the numbers shift.

According to Social Security Administration data:

📌 A 65-year-old man has roughly a 24 percent chance of living past 90

📌 A 65-year-old woman's chances are higher, closer to 35 percent

📌 For a 65-year-old married couple, there is about a 50 percent chance that at least one spouse lives past 90

The practical implication is not "assume you will live to 100."

It’s that a retirement income strategy built around the “average lifespan” often assumes a person will die on schedule. Most people do not.

If retirement is on your horizon, the question to ask is, "What happens to my income strategy if I live to 95?"

Trust & Will's 2026 Estate Planning Report found that 56 percent of adults don't have core documents in place, including...
10/22/2026

Trust & Will's 2026 Estate Planning Report found that 56 percent of adults don't have core documents in place, including:

📝 A will: who gets what, and who is in charge of making it happen

🏥 A healthcare directive (or living will): what you want if you cannot speak for yourself

✍️ Two powers of attorney, one for medical decisions and one for financial decisions, each naming a specific person

📄 A letter of instruction: the practical map to where accounts live, who your professionals are, and what your kids or pets need

The friction is that estate work forces a family to sit with mortality, name specific people for specific roles, and make decisions that feel too permanent to rush.

Without something in writing, though, families are left improvising during one of the most difficult moments of their lives.

Most say they fully intend to get to it, but too many put it off until it's too late.

Don't put it off. Talk to a financial professional who can help.

🦖 A dinosaur hiding in plain sight for nearly 100 years? Apparently, that's possible!Researchers have identified a new s...
10/21/2026

🦖 A dinosaur hiding in plain sight for nearly 100 years? Apparently, that's possible!
Researchers have identified a new species from a fossil that had been sitting in London's Natural History Museum since 1924.
Meet Invictibellatrix amberina, a distant relative of T. rex that lived about 120 million years ago.
This feathered predator measured roughly 10 to 13 feet long and used its enormous curved claws to hunt prey. Scientists identified it after examining the fossil with CT scans and 3D modeling.
And here's the wild part: The lead researcher says that if humans had existed alongside this dinosaur, we might have been its ideal prey. A T. rex, by comparison, probably wouldn't have bothered with us! 😳
Not bad for a fossil that spent a century in a drawer.

A fossil discovered 100 years ago in the U.K. has been identified as a previously unknown cousin of the T. rex, and it "definitely would have chased us."

Social Security recipients will receive a 3.6% cost-of-living adjustment (COLA) in 2027, translating to approximately $7...
10/19/2026

Social Security recipients will receive a 3.6% cost-of-living adjustment (COLA) in 2027, translating to approximately $75 more per month on average.

The increase comes as inflation continues to affect everyday expenses. September's Consumer Price Index showed prices rising 3.7% over the past year.

But will the adjustment be enough? A September AARP survey found that roughly three-quarters of adults age 50 and older didn't believe a 3.5% COLA would keep pace with rising prices.

The actual increase will vary by recipient, and expenses such as health care, housing, and groceries may affect how far that additional income goes.

The Social Security Administration projects a 3.6% cost-of-living adjustment for older adults and people with disabilities starting in 2027.

🛍️ What if you and another shopper paid different prices for the exact same groceries?AI could make that scenario more c...
10/19/2026

🛍️ What if you and another shopper paid different prices for the exact same groceries?

AI could make that scenario more common.

Retailers are exploring personalized pricing, which may use data such as browsing habits, ZIP codes, and purchasing behavior to determine what individual shoppers are willing to pay.

In one Instacart pricing experiment, researchers found that identical grocery baskets cost some shoppers up to 23% more than others. Instacart disputed aspects of those findings and later ended the experiment.

As AI becomes more involved in retail, it raises an interesting question: Will the price you see depend on who's shopping? 🤖

Retailers want to harness the power of artificial intelligence to set personalized prices for shoppers, a consumer protection expert says.

What happens to your cash flow when you stop earning a paycheck?The 2026 EBRI Retirement Confidence Survey caught someth...
10/19/2026

What happens to your cash flow when you stop earning a paycheck?

The 2026 EBRI Retirement Confidence Survey caught something interesting about that shift.

📊 Among workers, 33 percent say they turn to a financial professional for guidance.

📊 Among retirees, that number climbs to nearly 40 percent.

National Retirement Security Week (October 19–25 this year) is a reminder to check whether your strategy is evolving with your lifestyle priorities.

If retirement is within a few years, the practical step is not rebuilding the strategy today.

It's identifying the two or three moving pieces that are no longer theoretical, the day you stop working, and consider working with a financial professional who can help guide you.

Fidelity's 2025 wealth transfer study found that roughly 67 percent of parents age 55 and older have never told their ad...
10/16/2026

Fidelity's 2025 wealth transfer study found that roughly 67 percent of parents age 55 and older have never told their adult children what they will inherit, or whether they will inherit anything at all.

About 33 percent would prefer the kids are kept in the dark about the amount.

Their reasons should feel familiar:
✔️ Worry that a specific number will dampen a child's drive
✔️ Discomfort talking about money at all

The same study found:

Most adult children say they are ready to handle whatever they inherit and would rather shape things while their parents are still around to explain the "why" behind decisions.

Families who have inheritance strategies share some similar habits:

💬 Kids know who the financial professionals are and how to reach them
💬 Everyone knows where the estate documents are
💬 They try to manage any surprises well ahead of time

So, do you tell your children or not?

There's no single right answer here.

Sharing exact numbers isn't necessary, but most families find that a broad discussion can help with priorities and expectations.

Your child may already have a Trump Account. That doesn’t mean it’s set up.The Treasury Department says automatic enroll...
10/14/2026

Your child may already have a Trump Account. That doesn’t mean it’s set up.

The Treasury Department says automatic enrollment now covers every eligible child with a valid Social Security number. But a parent or legal guardian still has to formally activate the account, either at trumpaccounts.gov or through the program’s app.

📌 Babies who are U.S. citizens with a Social Security number and were born between January 1, 2025, and December 31, 2028, may qualify for a one-time $1,000 government contribution once the account is claimed.

A few details families are weighing: Yearly contributions are capped at $5,000, though government and charitable contributions don’t count toward that limit. The money generally can’t be touched until a child turns 18, and earnings are taxed when withdrawn. That’s a key difference from 529 accounts, which grow tax-free but are limited to education costs.

Which account fits best depends on what a family is saving for, and that’s a conversation worth having with a financial professional.

Your child may be enrolled in a “Trump Account” whether you realize it or not. Rolled out earlier this year, the Trump Accounts program allows parents to claim special investment accounts for children who are 18 years old or younger.

Address

2998 Douglas Boulevard Suite 320
Roseville, CA
95661

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 3pm

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