08/11/2026
One of the most common questions I hear isn't about AI, interest rates, or the next recession.
It's some version of:
“I know I need to invest the money… I just don’t want to invest it at the worst possible time.”
It's a fair question. Especially if you've recently sold a business or a piece of real estate, inherited money, or built up a larger cash balance than you intended.
So I wrote a story about Unlucky Larry.
Larry has the worst market timing in history. He invested in the S&P 500 just before the Great Depression.
Just before Black Monday.
Just before the dot-com crash.
Just before the Global Financial Crisis.
Just before COVID.
Yet over the long run, his results were surprisingly strong.
The lesson isn't that market declines don't happen. They do.
It's that history suggests the fear of investing at an all-time high has often been a larger obstacle than the all-time high itself.
If you've ever worried about investing at the "wrong" time, I think you'll enjoy Larry's story.
Worried about investing at an all-time high? Meet Unlucky Larry and learn why history suggests patience has often mattered more than perfect timing.