08/28/2026
Last week, I cycled from Aspen to the top of Independence Pass—the Continental Divide—at approximately 12,100 feet. (Me at the summit with Christian Vande Velde, former professional cyclist who competed in the Tour de France.)
The climb was long. The grades were steep. The switchbacks seemed endless. And at that elevation, the thin air makes every pedal stroke a little more difficult.
It was hard. It was also, from start to finish, a goal—a single point on the map I was working toward, mile after mile, regardless of how steep the grade got.
Keep climbing until you reach the top.
As I was making the climb, it struck me how similar the journey can be to building and leading a business.
In both cycling and business, you need to know where you're going.
You need a goal.
You need a plan.
And you need to measure your progress along the way.
In finance, that goal can take the form of a budget, a forecast, a valuation, or another measurable target you're building toward and measuring against.
But none of that works without a strong foundation underneath it: accurate, up-to-date historical financials.
Just as training and preparation are essential before a difficult climb, the foundation has to be solid before you can push for the summit.
As a CFO and Advisor, one of the most important aspects of working with companies is helping them turn financial information into a roadmap for where the business is going.
Because running a business without a financial plan is a little like starting a climb without knowing where the summit is.
The road may change. Conditions may get tougher. You may need to adjust your pace, your strategy, or even your route.
But the goal gives you direction.
One of my earliest mentors taught me the importance of always having a target to work toward. That lesson has stayed with me—in finance, in business, and even on a bike climbing toward 12,100 feet.
Set the goal. Build the foundation. Create the plan. Measure your progress. Adjust when necessary. And keep climbing.
Because the most rewarding goals—whether in business or in life—usually aren't reached without a few steep climbs.