George Goodroe, CFP - Lincoln Investment

George Goodroe, CFP - Lincoln Investment As a CFP® Professional, I help people answer two questions...Will I make it through retirement? Are there any blindspots I've missed that would preclude #1

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12/08/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) In celebration of Sherwin-Williams' 150th anniversary, they recently took a look back at color throughout the decades—and found the 2010s are when "the graying of America" began in full force. Now in the 2020s, five out of the top 10 exterior house colors are different shades of gray. Source: Realtor.com

2) The tally of publicly traded companies in the U.S. fell from about 8,800 in 1997 to just 3,952 by the end of 2024. Source: Forbes

3) Consumer prices for lunchmeats rose 4.2% in September, the largest monthly increase on record, according to the Bureau of Labor Statistics. Source: Bloomberg

10/27/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) On average, 96-120 different baseballs are used in each Major League Baseball (MLB) game, totaling 233,280 to 291,600 different baseballs used for MLB regular season games. Source: Baseball 360

2) The total health benefit cost per employee is expected to rise 6.5% on average in 2026 the highest increase since 2010 even after accounting for planned cost reduction measures. Employers estimated that plan cost would increase by nearly 9%, on average, if they took no action to lower cost. Source: Mercer

3) It has gone largely unnoticed that time spent on social media peaked in 2022 and has since gone into steady decline, according to a Financial Times analysis by GWI. There is one notable exception to this promising international trend: North America, where by 2024 it had reached levels 15% higher than Europe. Source: Financial Review

10/20/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) Back in the 1980s when the internet was still in its infancy, countries were being handed their own unique website addresses to navigate this nascent new online world. This included the small Caribbean island of Anguilla, which landed the address .ai. In Anguilla’s draft 2025 budget document, the government says that in 2024 it earned $39 million from selling domain names. Source: BBC

2) The estimated median age for a first marriage as of last year was 30 for men and 29 for women, according to the most recent census data, up from 28 for men and 26 for women in 2008. Source: The Wall Street Journal

3) According to Zillow, in June 2025, America’s housing market hit a record value of $55.1 trillion, with a staggering $20-trillion (57%) increase since 2020. New York’s $216-billion growth in one year accounted for a quarter of total U.S. growth. Source: yahoo! finance

10/06/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) According to a new Financial Times analysis, security budgets for the chief executives of 10 major tech companies climbed above $45 million in 2024. Across the board, the companies all increased protection budgets by more than 10% year over year. Source: Fortune

2) Researchers from University College London and the University of Florida examined national data from 2003 to 2023 and found that the share of people who reported reading for pleasure on a given day fell to 16% in 2023 from a peak of 28% in 2004— a drop of about 40%. It declined around 3% each year over those two decades. Source: The New York Times

3) A study by researchers at the University of Bristol analyzed gambling marketing during the six Stanley Cup finals games this year and the seven NBA finals games. Across those 13 games, researchers recorded 6,282 instances of gambling-related marketing. Source: The Guardian

09/15/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) In June the national median sales price for homes rose to an all-time high of $435,300. Home prices increased on an annual basis for the 24th consecutive month to reach record heights. Source: NBC News

2) Homeowners are cashing in on years of home equity gains, sending cash-out home refinancing activity to a nearly three-year high in the April-June quarter, according to data from home loan data tracker ICE Mortgage Technology. The average cash-out refinance in the second quarter resulted in the homeowner pulling $94,000 in home equity, increasing their monthly payment by $590. On average, they also raised the interest rate on their home loan by 1.45%. Source: AP News

3) Of the estimated 29 billion gallons of water used daily by households in the U.S., nearly 9 billion gallons, or 30%, is devoted to outdoor water use. In the hot summer months, or in dry climates, a household's outdoor water use can be as high as 70%. Source: Environmental Protection Agency

09/08/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) As of 2023, when divided by age group, more than half of American entrepreneurs (63%) were older than 40. Source: Skynova

2) In 2024, 19.5% of people age 65 and older participated in the labor force (23.4% of men and 16.2% of women). Source: U.S. Bureau of Labor Statistics

​​​​​​​3) The digital platform Toast—which restaurants use for transactions—released new data about which states dine out the most, how much people are tipping, and what foods are most loved in different states. The report shows the average tip for a full service restaurant meal has fallen to 19.1%, which is the lowest that Toast has recorded in seven years. Source: Fast Company

09/02/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) A June report from Swiss bank UBS found about one-tenth of American adults are members of the seven-digit club, with 1,000 freshly minted millionaires added daily last year—putting the number at 23.8 million in the U.S. last year. Source: AP News

2) PG-rated films have outgrossed their PG-13 peers at the box office in 2023, 2024, and 2025, according to Comscore data. Source: Business Insider
​​​​​​​
3) So far in 2025, investors who buy homes to flip or rent out have made up about 30% of purchases of both existing and newly built single-family homes, the highest share on record, according to property analytics firm Cotality, which started tracking the sales 14 years ago. Small investors made up about 25% of these home purchases. Source: The Wall Street Journal

08/25/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) A recent report from Appriss Retail and Deloitte found that the total value of merchandise returned in the U.S. reached $685 billion in 2024. Fifteen percent of that—$103 billion—was fraudulent, the report said, meaning the product shouldn't have qualified for a refund under the retailer's policies. Source: Business Insider

2) According to Consumer Affairs, Washington DC has overtaken Los Angeles as the U.S. city with the worst traffic. Drivers around the U.S. capital spend more time in traffic than in any other city, with average daily commute times of 33.4 minutes, according to traffic data from the 50 biggest metropolitan areas in the nation. Washington's average length of weekday congestion—the morning and evening rush hours—is six hours and 35 minutes, second only to Los Angeles. That adds up to 71 days’ worth of sitting in traffic. Source: MSN

3) The average price of a pound of ground beef rose to $6.12 in June, up nearly 12% from a year ago, according to U.S. government data. The average price of all uncooked beef steaks rose 8% to $11.49 per pound. Source: AP News

08/18/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) Streaming has officially surpassed broadcast and cable as a share of total television viewing, according to Nielsen data. In May, streaming accounted for 44.8% of viewership, while broadcast (20.1%) and cable (24.1%) together represented 44.2% of overall people tuning in. Source: NBC News

2) Auction sales at Christie’s, Sotheby’s and Phillips have been declining for the third year in a row and are down 44%—or more than $3 billion—from the first six months of 2022. Source: CNBC

3) 57 million Americans over 50 who game represents 28% of roughly 205 million total US gamers, shows recent data from the Entertainment Software Association (ESA). According to the ESA, nearly half of Americans in their 60s and 70s play some form of PC, mobile or console video game every week, as do 36% of people in their 80s. Source: The Guardian

08/11/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) The NBA generated $1.62 billion in team sponsorship revenue for the 2024-25 season, according to Sponsor United’s NBA Marketing Partnerships Report. This marks an 8% year-on-year increase and a 91% rise over the past five seasons. Source: Insider Sport

2) According to The Broadway League, during the 2024-2025 season, May 20, 2024 - May 25, 2025, Broadway shows yielded $1.89 billion in grosses and total attendance reached 14.7 million. It’s the highest grossing season in Broadway recorded history and the second best attended season in recorded history (both after 2018-2019). Source: The Broadway League

3) According to data from S&P Global, the average age of vehicles in the U.S. has reached a record-high 12.8 years in 2025, up from 12.6 years in 2024. Passenger cars’ average age is 14.5 years. Light trucks are averaging 11.9 years. Battery electric vehicles now average 3.7 years old. Plug-in hybrids remained steady at 4.9 years, while traditional hybrids dropped to 6.4. Source: Car Scoops

07/28/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) U.S. homebuyers took out 86,604 mortgages for second homes in 2024, the lowest level in records dating back to 2018 and down 5% from a year earlier. Source: Redfin

2) Roughly 4% of Americans were taking GLP-1 drugs in 2024, up nearly 600% over six years, according to a report from FAIR Health. Source: Axios

3) In April there were about 500,000 more people selling homes in the U.S. than there were people trying to buy them, according to a report from Redfin. In addition to the glut of home sellers, the number of brand-new unsold single-family homes rose in April to 117,000—the highest it’s been since July 2009. Source: Fortune

07/07/2025

Three Financial Facts of the Week

Below are three facts that I thought you would find interesting:

1) The United States continues to be a nation of small towns. In 2024, 75% of its 19,479 incorporated places—14,603 cities—had populations under 5,000. Only 4.2% (817 cities) had populations of 50,000 or more, and 1.8% (342 cities) had populations of 100,000 or more. Source: U.S. Census Bureau
2) According to the U.S. Census Bureau, 94% of the largest cities grew during the 12-month period ending in June 2024, while the country’s total population ticked up 1%. That’s the largest yearly increase in nearly a quarter-century. Source: The Washington Post
3) According to the National Restaurant Association, nearly 75% of all restaurant traffic is now off-premises—pickups, deliveries, and drive-thrus. Source: Restaurant Business

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