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Trevor Hanson Founder, President, Wealth Advisor

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Trevor Hanson Founder, President, Wealth Advisor

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Founder, President ApexFlow Wealth Management | Financial Advisor, RJFS
We help create purposeful plans that fit real lives.

10/27/2026

The hardest part of leaving a business isn't the sale. It's the Tuesday after.

For twenty years the business produced two things: an income and a reason to get up. The sale replaces the first with a number. It doesn't replace the second, and it doesn't tell the number what to do.

Chapter 7 of my side of UNSPLODE is about planning the exit and the life beyond it. The question I ask owners isn't "what's it worth?" It's "what does Tuesday look like?" Where does the income come from now, in what order, and for how long? What does the money have to fund first: a slower season, a second act, the people who depend on you?

Three things I'd put on paper before any sale closes:
1. The income map. Which pools the first five years draw on, and what each one is for.
2. The calendar. What you'll do with the hours the business used to take. Blank space fills itself, usually with worry.
3. The team. Who coordinates the tax, legal and investment decisions, so you aren't the project manager of your own retirement.

The exit is a transaction. The life beyond it is a plan.

Thursday I'll share a short video from a conversation about the first year after a sale. More in UNSPLODE. Link in my Featured section.

10/22/2026

Stop saving your life for later.

Yesterday Sam Preine shared the research on retirees who will spend a pension check but can't bring themselves to touch their savings. I see the slow version of it all the time, and I've been guilty of it myself.

There's a line in my half of UNSPLODE for exactly this: "It's not good enough to only plan for the future; you have to plan for now, too."

The future version of you deserves a plan. So does the one reading this on a Thursday morning. The trip your kids keep asking about, the slower season you keep promising yourself, the thing you'd do if money weren't the excuse: those belong in the plan too, with dates next to them, not "someday."

What is your money actually for? If the answer is a list of experiences you've postponed, that's where the next conversation starts.

My cousin Dr. Caleb Pinegar is answering the same question from the health side this morning. His is harder to argue with.

More in UNSPLODE. Link in my Featured section.

10/15/2026

Two bananas, two finisher medals, and one of us is clearly having a worse time than the other.

That's my cousin Caleb on the left (I may have mentioned him once or twice recently). Spartan Beast, Pan American Championship, Seattle, 2024. Five hours in the mud. He has retold that morning roughly four hundred times since, and the version where he suffers more keeps getting longer.

I bring it up because this photo is the whole argument in one frame.

Caleb is an orthopedic surgeon. He spends his week with people whose bodies quit before their plans did. I spend mine with people who built something real and then found out they had no idea what it was for.

Same problem, opposite ends.

You can do everything right on paper and still arrive at the part you were saving for with nothing left to spend it on. Neither of us is interested in the version where you grind now and live later. Later isn't a destination. It's the word people use instead of scheduling something.

So schedule something. Go be genuinely bad at a race with somebody you like. Finish it anyway. Eat the banana.

Then come back and plan like you expect to be around for all of it.

09/11/2026

Presale is live for Unsplode. 18 days out from the September 29th launch.

Presale numbers matter more than people realize: they're one of the biggest signals to Amazon's algorithm (and to bookstores) that a title is worth paying attention to on launch day. If you've been meaning to grab a copy, now's the moment that actually helps.

geni.us/unsplode

09/03/2026

Twenty-six days until UNSPLODE hits shelves.

This book started as two guys arguing about which mattered more, money or health. It ended with us realizing the answer is both, and nobody's actually planning for either. Presale is open now (link below). Tag someone who needs to read this.

geni.us/unsplode

09/02/2026

The retirees who regret their Social Security decision almost always made it alone. Not because they made a bad choice. Because they made a permanent choice based on one variable, usually 'how much do I get if I claim now,' without modeling the other five that actually matter. Your spouse's benefit. Your tax bracket the year you claim. What happens if one of you lives past ninety-five. What else you're drawing from that year. What happens to your survivor benefit if you go first. Claim at the wrong time for the wrong reason, and there's no redo. If you're within five years of claiming and haven't run the full model, comment 'SS' and I'll send you the questions we walk every retiree through first.

08/31/2026

Most people can tell you exactly how much they have invested. Fewer can tell you why.

That gap is where financial plans quietly stop working, often years before anyone notices. Six signs to watch for in your own plan, swipe through.

08/28/2026

My dad kept his word on a handshake deal, even after his own company told him to break it.

Here's what that taught me, and why I started this company.

08/26/2026

Most business owners plan their exit way too late.

The average owner gives themselves about eighteen months before they want out. The owners who get the outcome they actually wanted started five to ten years earlier instead. Clean financials, a business that runs without you, and a number that reflects what you need, all of that takes years, not months.

If you own a business, comment EXIT and I will send you the framework we walk owners through.

08/24/2026

Most business owners start planning their exit about eighteen months before they want out. The owners who actually get the outcome they wanted started five to ten years earlier. That gap isn't about ambition. It's about not knowing what 'ready' actually requires. A clean set of financials. A business that runs without you in the room every day. A number that reflects what you actually need your life to look like after the sale, not just what a buyer offers. None of that gets built in eighteen months. All of it gets built in five to ten years, quietly, alongside everything else you're already doing. If you own a business and haven't mapped out what your exit actually requires, comment 'EXIT' and I'll send you the framework we walk clients through.

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