10/14/2026
“Business takes energy out of you. So you better be passionate about what you’re doing.”
That’s one lesson our co-founder, Elena, carried with her from her first business.
Before BooXkeeping, Elena and Max built a landscaping company together. The business was profitable, but it wasn’t something they truly loved doing — and eventually, that chapter ended in bankruptcy.
Getting back on their feet meant more than simply starting another company.
It meant building something they actually believed in.
For Elena, passion doesn’t make entrepreneurship easy. But when the difficult days come — and they always do — having a real connection to what you’re building gives you a reason to keep going.
That lesson became part of the foundation behind BooXkeeping.
And there’s a lot more to this story.
Over the next few weeks, we’ll be sharing more conversations with Elena and Max about entrepreneurship, failure, rebuilding, and what it really took to build BooXkeeping.
