10/24/2026
What the “SaaSpocalypse” Can Teach Investors About Narratives, Fundamentals, and Time Horizons
In this month’s edition of the Equity Research team’s flagship “Beyond the Numbers” publication, we discuss the potential threat that personal artificial intelligence (AI) agents, like Meta Platforms’ (META) recently released Muse, pose for consumer facing online businesses. In the note, we touch upon how markets got it wrong with a similar narrative earlier this year. In today’s market article, we dive deeper into what happened and what can be learned from the “SaaSpocalypse”.
Markets are forward-looking, but they are not always patient. Earlier this year, investors rapidly embraced the dramatic idea that AI coding tools could create many of the typical software applications businesses use, obviating the need for subscription-based “Software-as-a-service” (“SaaS”) licenses. The selloff in large “SaaS” stocks, which was quickly coined the “SaaSpocalypse,” showed how a plausible long-term risk can become an overpowering short-term narrative, and lead investors to “sell first and ask questions later”. The industry’s subsequent recovery offers a useful lesson for investors. In equity markets, narratives drive price in the short run, business value drive returns in the long run, and those two can diverge significantly, sometimes for months at a time.
LPL Research analyses what can be learned from the “SaaSpocalypse” and why investors should weigh market narratives against underlying fundamentals.