Lift Bridge Financial - Simon Devenish

Lift Bridge Financial - Simon Devenish A financial and insurance services practice located in Spencerport helping the average American.

Do you want to save time when choosing your Medicare coverage? You don't have to wade through all of that information al...
09/02/2026

Do you want to save time when choosing your Medicare coverage? You don't have to wade through all of that information alone!

As a licensed insurance agent, I’m here to help you navigate your choices from start to finish. Together we can work out what plan suits your needs best!
Call or text me today at 585-540-1491 to get started!

08/31/2026
October might feel far off, but Medicare prep begins now—late September you'll receive your Annual Notice of Change (ANO...
08/29/2026

October might feel far off, but Medicare prep begins now—late September you'll receive your Annual Notice of Change (ANOC) if you're on Original Medicare or an Advantage plan. Don’t toss it: it outlines next year’s premiums, copays, and drug formulary changes, so reviewing it early helps avoid surprises.

Back to Basics: The Reset Your Money Has Been Waiting ForYou don’t need a 47-tab spreadsheet to feel better about your m...
08/28/2026

Back to Basics: The Reset Your Money Has Been Waiting For

You don’t need a 47-tab spreadsheet to feel better about your money. You need a simple way to see what’s coming in, what’s going out, and what needs your attention next. If you’re planning for retirement, juggling family expenses, or just trying to stop feeling like your money is running the show, this is your reset. Let’s strip your budget back to the basics so it actually works for your real life.

What “Back to Basics” Really Means for Your Money
Going “back to basics” means giving yourself permission to remove the noise. You don’t need complicated budgeting software, color-coded
categories, or a dashboard that looks like mission control. You need
clarity. You need confidence. And you need a system you can actually
keep using when life gets busy.

For you, back to basics means:
- Understanding your money before trying to optimize it. Fancy tools don’t help if you don’t know what’s coming in and going out.
- Focusing on the few habits that actually move the needle. Not the 27 “expert tips” you saw on Instagram.
- Building a budget that’s flexible enough to survive real life. Kids get sick. Cars break down. Summer ice cream happens.

This is not about getting everything perfect. It’s about giving yourself direction — and now is a great time to reset that direction.

The 50/30/20 Rule in Plain English
You may have heard of the 50/30/20 rule before, but here’s the version you can actually use without overthinking it.

50% Needs - These are the must‑pay items: housing, groceries, utilities, insurance, transportation, minimum debt payments. If you stopped paying them, life would get messy fast.

30% Wants - These are the fun things: dinners out, vacations, hobbies, streaming services, the “I deserve this” purchases. Wants make life enjoyable — and they’re allowed.

20% Savings - This includes retirement contributions, emergency fund deposits, extra debt payments, and long‑term financial goals.

That’s it: three buckets. No endless categories. No tracking every penny until you’re exhausted. Just a simple framework that helps you see whether your money is supporting the life you’re trying to build.

And if your numbers don’t fit neatly into 50/30/20, that’s okay. Most
people’s don’t. The goal is not to judge yourself — it’s to understand where you are so you can make one small adjustment at a time.

Zero‑Based Budgeting 101: Give Every Dollar a Job
If the 50/30/20 rule helps you see the big picture, zero-based budgeting helps you take action.

The idea is simple:
Every dollar you earn gets assigned a job - That means no dollar is left floating around without a purpose. You decide where your money will go before the month begins, instead of wondering where it went after the month ends.

Here’s how you can try it:
You start with your monthly take‑home income.
You list your expenses, savings goals, and upcoming needs.
You assign dollars until you hit zero.

If you have $5 left unassigned, give it a job. Put it toward savings, a future vacation, an extra debt payment, or your fun money. The important part is that you choose where it goes.

This method works because it puts you back in the driver’s seat.
It helps you make decisions on purpose and avoid that end-of-month “Where did all my money go?” feeling.

If your money seems to disappear the moment it hits your account, zero-based budgeting can help you slow things down and take back control.

Your First Action Step This Week - Before you build a full budget, categorize every purchase, or download another app, start with one simple step:

Write down one number — your monthly take‑home income.
Not your salary. Not your gross pay. Not the number your employer lists on paper. Write down your actual take-home income — the amount that lands in your bank account after taxes, insurance, and deductions.

Why start here? This number is your foundation. You can’t build a budget on guesses, and you can’t make confident decisions without knowing what you actually have available each month.

So this week, open your banking app, grab a notebook, or write it on a sticky note. Just get the number in front of you. That’s your starting line.

Next week, you can build from there — one step at a time, without overwhelm.

The Bottom Line
Back to basics isn’t boring — it’s freeing. When you simplify your money system, you give yourself more room to make thoughtful decisions, reduce stress, and feel more confident about what comes next.

Choose clarity over complexity. Choose direction over perfection. Choose a budget that supports your real life — not someone else’s ideal version of it.

Disclaimer:
Content in this material is for general information only and not intended to
provide specific advice or recommendations for any individual.

August is one of those months where life speeds up — festival weekends, back‑to‑school prep, and early Medicare question...
08/26/2026

August is one of those months where life speeds up — festival weekends, back‑to‑school prep, and early Medicare questions starting to pop up. It’s a lot, and it’s easy to feel pulled in every direction.

My goal for you this month is clarity, confidence, and calm.
Clarity in your budget.
Confidence in your retirement and Medicare decisions.
Calm in knowing you don’t have to figure everything out alone.

You deserve to feel supported, informed, and steady — not overwhelmed.
One step at a time. One choice at a time. You’ve got this, and I’ve got your back.

Let's talk about the way we think about money for a second. 💙So many of us were taught that budgeting means saying NO — ...
08/20/2026

Let's talk about the way we think about money for a second. 💙

So many of us were taught that budgeting means saying NO — to fun, to treats, to the things we love.

But here's a different way to look at it: a budget is just telling your money where to GO.

Instead of: 'I can't afford it.'
Try: 'That's not where my money is going right now.'

Instead of: 'I have to stick to my budget.'
Try: 'I get to decide what my money does.'

Small language shifts lead to big behavior changes. Which of these reframes feels most powerful to you? Drop it in the comments! 👇

08/18/2026

Shoutout to one of our favorite free summer events: the Spencerport Canal Concerts! 🎶

Every Sunday evening during Summer there's live music, beautiful canal views, and good company. All for free.

This is exactly what we mean when we say budgeting isn't about deprivation. It's about having the freedom to fully enjoy moments like this.

See you out there, Spencerport neighbors!

08/13/2026

Quick poll! Which budgeting style sounds most like you right now? 🗳️

A) The Planner: spreadsheets, categories, every dollar tracked
B) The Free Spirit: rough idea of income and spending, winging the rest
C) The Avoider: what budget?
D) The Starter: I want to budget — I just don't know how

No judgment here — we've been all four at different points in life! Tell me which one fits you right now. 👇

08/11/2026

Summer in Rochester is full of free and low-cost things to do — and a good budget should make space for the fun stuff, not cut it out entirely! 🌞

Here are 5 budget-friendly summer activities in our area:
🎶 Spencerport Canal Concerts (free!)
🎨 Corn Hill Arts Festival
🛒 Rochester Public Market Saturday mornings
🌳 Corbett's Glen Nature Park
🎠 Highland Park for a sunset walk

Which one is on your August list? Tell us in the comments!

Address

117 South Union Street, Suite 1
Spencerport, NY
14559

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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