07/30/2026
So the ink is barely dry on a brilliant World Cup and FIFA are already trying to flog it. π€¦
In case you missed it β FIFA president Gianni Infantino has announced plans to create a $20 billion commercial subsidiary bundling up World Cup broadcast rights, sponsorship, ticket sales and licensing β and sell a stake to private investors. The firm leading the charge? One connected to the Kushner family. Yes, those Kushners.
UEFA's response was pretty much what every football fan was thinking:
"It is not FIFA's to sell. None of us are the owners of football."
Couldn't have put it better myself.
The beautiful game belongs to the fans, the players, the communities that live and breathe it. Not to private equity firms looking for a return on investment.
Some things shouldn't be for sale.
At ARCS Environmental Financing we work with real businesses β fleet operators, waste contractors, recycling companies β helping them access financing that serves their growth, not someone else's profit margins. Straightforward, honest, and always on your side. Our integrity is not for sale. The same should be true for football!
Just thought I'd throw that in there. π
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