Mavency

Mavency The Mavens are here to help you thrive. E-commerce bookkeeping and integrations specialists.

Your Shopify dashboard is full of numbers but not all of them need your immediate attention like these do. Swipe through...
07/21/2026

Your Shopify dashboard is full of numbers but not all of them need your immediate attention like these do. Swipe through and make sure you know all six. Because the goal is not just to have sales. It is to understand exactly what those sales are producing for your business.

Get more free resources on our website at www.mavency.com

You cannot fix what you cannot see. That is why tracking your gross profit margin monthly is not optional for a store th...
07/20/2026

You cannot fix what you cannot see. That is why tracking your gross profit margin monthly is not optional for a store that wants to grow. It is the earliest warning system you have. Your gross profit margin shows you whether your store is actually built to be profitable or just busy.

Get more free resources on our website at www.mavency.com

If your gross profit margin is lower than it should be, your books are trying to tell you something. Maybe your COGS has...
07/16/2026

If your gross profit margin is lower than it should be, your books are trying to tell you something. Maybe your COGS has crept up and your pricing has not kept pace. Maybe discounts are moving product but quietly erasing the margin you worked to build. Or maybe your prices were set based on what felt right rather than what the numbers actually support. Any of these can shrink your margin without you realizing it until you run the math. The good news is every single one of these is fixable once you know which one it is.

Get more free resources on our website at www.mavency.com

The honest answer is that it depends on your product category. But here are the benchmarks worth knowing. •Shopify consi...
07/15/2026

The honest answer is that it depends on your product category. But here are the benchmarks worth knowing.
•Shopify considers around 45% to be an ideal gross margin for e-commerce
•Most profitable stores operate between 40% and 60%
•If you are in the 60% to 70% range you are in a strong position with room to absorb rising costs, shipping increases, and slower seasons without your profit taking a serious hit
•Below 40% and things start to get tight fast.

The goal is not to chase someone else's number. It is to know yours and know what it is telling you about your pricing and your cost of goods.

Get more free resources on our website at www.mavency.com

Gross profit is one of the most important numbers in your Shopify business and the formula is straightforward. Revenue m...
07/14/2026

Gross profit is one of the most important numbers in your Shopify business and the formula is straightforward. Revenue minus cost of goods sold. That is it. If your store brought in $10,000 in sales and it cost you $4,000 to produce or purchase what you sold, your gross profit is $6,000.

That number tells you what your store made before you paid to run the business. Not what hit your bank. Not your revenue. What you actually kept from your sales before operating expenses came out.

Get more free resources on our website at www.mavency.com

Gross profit. Net profit. Bank balance. Three different numbers. Three different stories. Gross shows you what you made ...
07/09/2026

Gross profit. Net profit. Bank balance. Three different numbers. Three different stories. Gross shows you what you made before operating expenses. Net shows you what you kept after them. And your bank balance? That is just cash. Not profit. Not a health check. Just a number. Knowing which is which is the beginning of actually understanding your Shopify financials.

Get more free resources on our website at www.mavency.com

Sales are up. Orders are moving. But somewhere in the back of your mind you are wondering if you can actually trust what...
07/07/2026

Sales are up. Orders are moving. But somewhere in the back of your mind you are wondering if you can actually trust what your books are telling you. If that sounds familiar, this one is for you. Part 1 of our green flags series is live and it covers the first five signs your e-commerce financials are set up for success.

Read the full article now at www.bit.ly/greenflags1

Revenue is the number most Shopify sellers watch, but it is not the number that tells you whether your store is actually...
07/07/2026

Revenue is the number most Shopify sellers watch, but it is not the number that tells you whether your store is actually profitable. Your actual gross revenue, whether your Shopify numbers match your books, and your real profit margin are the three things worth knowing confidently. Not just at tax time, but all the time. If any of these gave you pause, that is exactly where to start.

Get more free resources on our website at www.mavency.com

Happy 4th of July from the Mavens! We hope your day is full of good food, good people, and absolutely zero bookkeeping. ...
07/04/2026

Happy 4th of July from the Mavens! We hope your day is full of good food, good people, and absolutely zero bookkeeping. The books will be there tomorrow. But today? Today is for the fireworks!

These 4 steps bring clarity fast:1️⃣ Match QBO to your month-end bank statements2️⃣ Reconcile PayPal like a bank account...
07/01/2026

These 4 steps bring clarity fast:

1️⃣ Match QBO to your month-end bank statements
2️⃣ Reconcile PayPal like a bank account
3️⃣ Record payment processor fees correctly
4️⃣ Reconcile e-commerce clearing accounts

It’s not glamorous, but it does have to happen every month.

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17211 W Grand Pkwy S, Suite L-2, PBM #125
Sugar Land, TX
77479

Telephone

+12818099000

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