Jesse Hernandez dba: Hernandez Financial

Jesse Hernandez dba: Hernandez Financial Hernandez Financial is a Fee-Only Investment Advisor.

09/22/2026

One step can support the next.

šŸ‘‹  Meet Audrey – Client Support ManagerWe are excited for you to get to know the people behind Hernandez Financial, so w...
09/19/2026

šŸ‘‹ Meet Audrey – Client Support Manager

We are excited for you to get to know the people behind Hernandez Financial, so we’re completing our ā€œGet to Know Our Teamā€ series with the last of our team members, Audrey Brandsma, Client Support Manager.

Audrey joined Hernandez Financial in 2022 as an Administrative Assistant and has since been promoted to her current role as Client Support Manager. Audrey helps keep things moving behind the scenes with client services, marketing, and all the little details that keep the office running smoothly. She is a Notary Public and is also a licensed Life Insurance specialist. Audrey is constantly expanding her knowledge in Medicare and Medicare Supplement Plans. She is able to help our clients find a Medicare Supplement & Prescription Drug plan that meets their needs.

Outside the office, Audrey owns Sparkly Squirrel Co., her custom tee business and creative outlet. But most importantly, she’s a wife, a mom of two grown sons, and a dog mom to two very spoiled pups. Audrey loves spending time with her family, working on one of her many creative projects, watching her favorite sports teams – the Seahawks and the Mariners, creating funny reels / TikTok videos, binge-watching her favorite shows and shopping.

We’re glad to have Audrey on the team and appreciate her humor, personality, and the care she brings to the team and to the office.
Say hello to Audrey in the comments! šŸ‘‹

šŸ‘‹ Meet Andrew (Drew) – Financial Advisor InternWe are excited for you to get to know the people behind Hernandez Financi...
09/17/2026

šŸ‘‹ Meet Andrew (Drew) – Financial Advisor Intern

We are excited for you to get to know the people behind Hernandez Financial, so we’re continuing our ā€œGet to Know Our Teamā€ series with one of our newer team members, our Intern: Drew Brandsma.

Drew joined the Hernandez Financial family at the end of last year. Drew is currently attending Washington State University, where he is studying business through the Carson College of Business. He expects to graduate next spring; and is also working toward completing his Series 65 as he prepares for his future in financial planning.

You will see Drew in the office on Thursdays and Fridays for training and mentoring. He will eventually step into the role of Jesse’s future Para-Planner and assist him with the financial planning side of the business.

When he’s not in the office or buried in school work, Drew is probably watching one of his favorite sports teams -- the Falcons or the Braves. He also enjoys researching cars and adding his own modifications, spending time with family, and binge-watching his favorite shows.

We’re excited to have Drew on the team and appreciate the humor, energy, and personality he brings to the office. We’re looking forward to watching him grow into his future role here at Hernandez Financial.

Say hello to Drew in the comments! šŸ‘‹

09/15/2026

Some financial moves do more.

šŸ’­ What if the hardest part of retirement isn’t saving enough… but giving yourself permission to spend?For decades, you’v...
09/12/2026

šŸ’­ What if the hardest part of retirement isn’t saving enough… but giving yourself permission to spend?

For decades, you’ve been told to save, invest, and protect your money. Then retirement arrives—and suddenly, you’re expected to actually use what you worked so hard to build.

Maybe you’ve hesitated over a trip, a dinner out, or a gift for the grandkids because you’re worried about spending too much.

You’re not alone.

Our newest blog explores the often-overlooked skill of spending confidently in retirement and how a financial plan can help you understand what your money can actually support.

Because retirement planning isn’t just about making sure you don’t run out of money. It’s also about knowing when you can say yes. ā¤ļø
šŸ‘‰ Read Jesse’s latest article: Permission to Spend in Retirement: A Skill Rarely Taught

For decades, you trained one financial muscle: save, invest, don't touch it. Then retirement arrives and asks you to do the opposite.Nobody teaches that part. There is no course on how to spend the money you spent a lifetime building, so the discipline, the caution, and the watchful eye on every bal...

šŸ‘‹ Meet Maria – Administrative AssistantWe are excited for you to get to know the people behind Hernandez Financial, so w...
09/12/2026

šŸ‘‹ Meet Maria – Administrative Assistant

We are excited for you to get to know the people behind Hernandez Financial, so we’re continuing our ā€œGet to Know Our Teamā€ series with one of our newest additions, our Administrative Assistant: Maria Jasso.

Maria joined the Hernandez Financial family in February of this year. Maria is a busy mom of four, two wonderful boys and two beautiful girls. She was born and raised in Sunnyside, and family is a big part of who she is.

Maria is the welcoming voice you will hear on the phone and the friendly face that will greet you when you stop by the office. She brings a great combination of organization and humor to our office.

Maria keeps our office organized and running smoothly. She is passionate about making sure every client feels genuinely welcome and cared for. She has become an invaluable part of our office.

When she’s not in the office, you’ll likely find Maria binge-watching her favorite shows with her bestie, traveling with her family, crafting with her kids, visiting the beach, cheering on her five-year-old son at his wrestling matches, and volunteering with her daughters’ Girl Scout Troop.

We’re grateful to have Maria assisting our team and for adding her wit and humor to the Hernandez Financial family.
Say hello to Maria in the comments! šŸ‘‹

šŸ’° It’s National 401(k) Day!Have you changed jobs over the years and left a 401(k) behind?An old 401(k) can be easy to fo...
09/10/2026

šŸ’° It’s National 401(k) Day!

Have you changed jobs over the years and left a 401(k) behind?

An old 401(k) can be easy to forget about, especially when you’ve changed employers a few times. Today is a good reminder to check in on those old retirement accounts and understand where they stand.

A few things to consider:

āœ”ļø Where is the account held?
āœ”ļø What investments are you currently holding?
āœ”ļø What fees are you paying?
āœ”ļø How does the account fit into your overall retirement plan?

Your 401(k)s—old and new—are part of your bigger financial picture.
National 401(k) Day is a great reminder to know what you have and where it is.

09/08/2026

The challenge is deciding what comes first.

šŸ‘‹ Meet Jesse – Financial AdvisorWe are excited for you to get to know the people behind Hernandez Financial, so we’re ki...
09/07/2026

šŸ‘‹ Meet Jesse – Financial Advisor
We are excited for you to get to know the people behind Hernandez Financial, so we’re kicking off a ā€œGet to Know Our Teamā€ series, and we’re starting with our Founder: Jesse Hernandez, ChFC.

Jesse founded Hernandez Financial 15 years ago after spending 12 years with a national investment advisory firm. He holds the Chartered Financial Consultant (ChFC) designation from The American College of Financial Services and an AA in Business from Yakima Valley College.

But for Jesse, financial planning is about much more than numbers and investments. He enjoys helping clients feel more confident, informed, and prepared when it comes to their financial goals. Whether they’re planning for the future, navigating a big life change, or simply have a question, Jesse strives to be a trusted resource and someone his clients know they can turn to.

When he’s not in the office, you’ll likely find Jesse working on a woodworking project, watching the Seahawks šŸˆ, playing golf, firing up the grill, or—one of his favorite things—spending time with his grandkids. He’s happiest when he’s working with his hands, enjoying a little friendly competition, or making memories with family.

We’re grateful to have Jesse leading our team and for making Hernandez Financial what it is today.

Say hello to Jesse in the comments! šŸ‘‹

ā¤ļø September is Life Insurance Awareness MonthLife changes—and your life insurance coverage may need to change with it.M...
09/05/2026

ā¤ļø September is Life Insurance Awareness Month

Life changes—and your life insurance coverage may need to change with it.

Marriage šŸ‘°šŸ¤µ, divorce, a new baby šŸ¼, buying a home šŸ , changing jobs, or simply getting older can all be good reasons to take another look at your coverage.

Age can also play a role in the cost of life insurance, which is one reason it can be helpful to review your coverage sooner rather than later.

When was the last time you reviewed your life insurance?

September is a great time to take a look at what coverage you have, who your beneficiaries are, and whether your coverage still reflects your current situation.

šŸ“ž Give Audrey a call to schedule a life insurance review.
Ph: (509)839-1002

Address

451 S 6th Street
Sunnyside, WA
98944

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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