05/17/2026
Marketing teams are operating on a different timeline now.
The pace of change used to be measured in quarters. New workflows, tools, and production systems took months to adopt and operationalize. AI has compressed that cycle dramatically.
Ethan points out how quickly this shift is happening. One quarter ago, most conversations centered around image generation tools like Midjourney or ChatGPT. Today, teams are building workflows inside systems like Claude Artifacts to generate content, structure campaigns, and analyze live performance data in real time.
That shift changes more than output volume. It changes how quickly teams can test, learn, and iterate. Marketing is becoming less dependent on broad campaigns and increasingly focused on precision. Content can now be generated at a level of specificity that was previously difficult to operationalize at scale.
The advantage is no longer just creativity or distribution. It is the ability to understand what is working, adapt quickly, and maintain that cycle continuously.
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