Maynard CPA, PLLC

Maynard CPA, PLLC Maynard CPA, PLLC provides proactive & customized outsourced tax and accounting solutions for growth-minded businesses.

We'd love to talk to you about how we can help you achieve your goals!

Most business owners talk to their accountant once a year, sometime around April, and spend the other eleven months gues...
08/24/2026

Most business owners talk to their accountant once a year, sometime around April, and spend the other eleven months guessing.

That is a hard way to run a company.

You make a hiring decision in June, buy a truck in August, take a distribution in October, and nobody tells you what any of it did to your tax bill until the return is already being prepared.
By then the year is closed. There is nothing left to fix.

We work the other way around. We look at your numbers through the year, flag the things worth talking about while you can still act on them, and make sure April is a formality instead of a surprise.

When was the last time your CPA called you before you called them?

Everyone has sat in that meeting.Someone walks you through your own financials, uses words like accrual and basis and de...
08/20/2026

Everyone has sat in that meeting.
Someone walks you through your own financials, uses words like accrual and basis and depreciation schedule, asks if you have questions, and you say no because you are not entirely sure where to start. You leave with the same picture you walked in with.

Then you go run your business on a gut feel, because that is what you have.

That is not a you problem. It is a translation problem, and it is the accountant's job to solve it. You should walk out of every meeting knowing three things: what your numbers say, what they mean for the next quarter, and what you should do differently.

If any of that is fuzzy, the explanation was not good enough.
Keith built this firm in Waco, so he talks about money the way an owner does, not the way a textbook does. He stays on it until it clicks.

What is one financial term you have nodded along to and never had properly explained?

Sole proprietor. LLC. S corp.Most owners pick one when they start, usually because a friend or a search result told them...
08/18/2026

Sole proprietor. LLC. S corp.
Most owners pick one when they start, usually because a friend or a search result told them to, and then never look at it again. Meanwhile revenue doubles.

Then it doubles again. The structure that made perfect sense at $80k can quietly cost you real money at $400k, and nothing about it feels wrong from the inside. There is no alert. The bill just comes in higher than it needed to.

The good news is that this is a solvable problem, and it usually takes one conversation to know where you stand. We run your actual numbers under each option and show you the difference in writing. Sometimes the answer is stay put. Sometimes it is worth thousands a year.

What are you filing as right now, and when did you last check if it still fits?

Too many business owners are flying blind, guessing at cash flow, dreading tax season, and finding out too late that som...
08/14/2026

Too many business owners are flying blind, guessing at cash flow, dreading tax season, and finding out too late that something didn't add up.

Bookkeeping shouldn't feel like a mystery box you open once a year.

With accurate, up-to-date financials, you always know exactly where you stand, which means you can make decisions with confidence instead of crossing your fingers.

08/13/2026

Your financial statements are telling you a story, but are you actually reading it?

The balance sheet, income statement, and cash flow statement each answer a different question about your business: what you own and owe, how much you're really making, and where your cash is coming from and going.

Too many business owners glance at these once a year and call it done, but understanding them regularly is what separates reacting to your business from actually running it.

Knowing how to read your numbers is the first step to making smarter decisions with them.

08/07/2026

Still operating as a sole proprietor?

Once your business reaches a certain level of profit, it may be time to explore whether an S-corp election could save you money on taxes.

Every business is different, which is why it's worth having the conversation before making a decision.

If you're not sure what's right for your business, we're here to help.

Running a business is complicated enough; your accounting shouldn't be. That's why Maynard CPA brings tax services, clie...
08/05/2026

Running a business is complicated enough; your accounting shouldn't be. That's why Maynard CPA brings tax services, client accounting, and advisory support together under one roof, so you're not juggling three different relationships to get the full picture of your finances.

Whether you're just starting or scaling to the next level, we build a plan around where you actually are and where you're headed.

Contributions for Trump Accounts are officially open. If you're planning for your child's future, now is the time to und...
08/04/2026

Contributions for Trump Accounts are officially open. If you're planning for your child's future, now is the time to understand how these new accounts work and whether they fit your family's financial plan.

Have questions? We're here to help.

07/31/2026

Did you know an LLC and an S Corp can be taxed very differently?

For the right business owner, making an S election could significantly reduce self-employment taxes and allow you to keep more of what you earn.

The real question isn’t whether an S Corp can save you money. It’s whether it makes sense for your specific business.

07/24/2026

Stay calm. Call your accountant.

Address

1101 Wooded Acres Drive Suite 107
Waco, TX
76710

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:15am - 5pm

Telephone

+12547090417

Website

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