06/19/2026
Most people assume the answer is white or silver. Both are wrong.
The car color that holds its value best is yellow.
A multi year iSeeCars study tracked depreciation across hundreds of thousands of vehicle sales and found yellow cars depreciate around 4.5 percent over three years. The average across all colors is closer to 15 percent. That's roughly a 70 percent improvement on resale value, purely from the paint code on your order sheet.
Two reasons it works that way.
The first is scarcity. Less than half a percent of new vehicles are sold in yellow. When a buyer specifically wants one, options are limited and prices stay firm. Standard supply and demand at the resale level.
The second is the buyer type. Yellow cars get purchased by people who actively chose the color, and that group tends to baby their vehicles. Lower mileage. Fewer dents. Cleaner service records. The history follows the car into the resale market and the next owner pays a premium for what looks closer to new.
The tradeoff is that demand for yellow is narrow. You hold value better, but the buyer pool is smaller, so time on market can be longer.
The truck in this video is Cherry Red Tintcoat on a Colorado Z71. One of the most popular Chevy paint codes available right now. Strong resale, broad demand, and a finish that looks like wet candy in the sun.
If you want to optimize long term value, the paint code matters more than people realize. Happy to walk through it with you at Servco Chevrolet Leeward.