ASE Group

ASE Group A full-service accounting, tax, and advisory firm focused on empowering small business owners, non-pr

Our founder, Al-Nesha Jones, CPA, MBA, MOM, started ASE Group as the solution she needed to create freedom and flexibility as a working mom. With over a decade of experience in corporate America, she understood the importance of streamlining systems, financial reporting, and analytics, and she knew it could be done without having to sacrifice being present with her family. She was on a personal pu

rsuit for flexibility and financial freedom, and a professional quest to serve her community in an impactful way. The creation of ASE Group provided a unique opportunity for Al-Nesha to create success on her own terms. This is where team members don’t have to choose between meaningful roles and monumental family moments. It's where individuals and small businesses know they're a big deal because we listen to their pain points and provide solutions to help them succeed. She stopped looking for what she wanted, and what her community needed - and she created it. WHO WE ARE
We're a people company -- we just happen to know numbers really well and we take pride in helping individuals and business owners better understand their financials. WHAT WE DO
Empower our clients to achieve their full potential both in their personal and professional lives. Through proactive solutions, we enable our clients to achieve greater clarity, efficiency, and growth, freeing up more time for the parts of life that matter most. HOW WE DO IT
We're flexible in the method to ensure that we don’t add unnecessary complexity to your processes, but we remain rigid in our commitment to ethical principles, professional standards, and regulatory and legal requirements.

🚨🚨🚨 Tax season doesn’t have to be a one-way ticket to crazy-town!💡 5 years ago, I couldn’t imagine that statement being ...
01/23/2025

🚨🚨🚨 Tax season doesn’t have to be a one-way ticket to crazy-town!

💡 5 years ago, I couldn’t imagine that statement being true. But guess what? It’s possible—and I’m proof.

The secret? 👉 Proactive processes and the right tools like QuickBooks Online Accountant and ProConnect Tax Online.

Check out how our team took control of tax season and turned it into a streamlined, thriving experience. And here’s the best part—you can do it too!

💻 Dive into the blog for all the tips: bit.ly/taxseasonmadesimple

01/16/2025

Tax season and simple—two words you don’t usually see together, right? Trust me, I get it. 5 years ago, I’d have laughed (and maybe cried) at the thought. But here’s what I’ve learned: tax season CAN be simpler. The key? Knowing it’s coming and being ready for it. And because you know the deadlines, you're already that much closer to simplicity. With proactive processes and tools like QuickBooks Online Accountant and ProConnect Tax Online, you can turn the chaos of tax season into a manageable filing season. In this blog, I’ll share how we streamlined our workflow to actually thrive this tax season so that you can do it too. Let’s make it happen!

Check out the blog post here: https://bit.ly/taxseasonmadesimple

I am proud to announce I’ll be speaking at The Bridging the Gap Conference again this July in Rosemont, Illinois. This c...
05/31/2024

I am proud to announce I’ll be speaking at The Bridging the Gap Conference again this July in Rosemont, Illinois. This conference promises to be a unique and insightful event filled with great speakers, topics, sessions and more. Tackling topics of mental/physical health, tax, tech/AI, culture, and practice management and more!

My presentation will tackle creating a firm that prioritizes the mental health of both the team and the clients. Consider this your personal invitation to join me and others as we dive deep into the accounting industry and how we can make positive progress and change for the better, together. To secure your spot, register today by clicking the link!!: www.btgconference.com

📸 Calling all Photographers! 📸With weddings, baby showers, graduations, and business events ramping up, it's a bustling ...
05/30/2024

📸 Calling all Photographers! 📸

With weddings, baby showers, graduations, and business events ramping up, it's a bustling time for your photography business. If you don't already have an accountant, now's the time to consider one!

We understand that your passion lies in capturing moments and telling stories through your lens. While you work your magic behind the camera, let us handle the numbers and financial side of things. Our proactive and reliable accounting and advisory services are tailored to support photography businesses like yours.

Focus on creating stunning visual imagery while we ensure your financials are in top shape. Visit our website to learn more and get in touch!

💰💡 Cash will come and go; mastering the art of money management is a skill that'll set you apart. 💡💰Anyone can make a bu...
05/28/2024

💰💡 Cash will come and go; mastering the art of money management is a skill that'll set you apart. 💡💰

Anyone can make a buck, but not everyone can make that buck work for them. It's about understanding where every dollar goes, ensuring it aligns with your goals, and building a solid financial foundation for the future.

Managing money isn't just about numbers; it's about discipline, strategy, and foresight. It's about making informed decisions today that pave the way for financial freedom tomorrow.

So, while cash may flow in and out, your ability to manage it wisely is what truly counts. Ready to take control of your financial journey? Let's make money work for you! 💪💼

www.ASEGroupOffices.com

Memorial Day is a time to honor the heroes who gave everything for our country. Today, we remember their sacrifices and ...
05/27/2024

Memorial Day is a time to honor the heroes who gave everything for our country. Today, we remember their sacrifices and express gratitude for their service.

Prioritizing which debts to pay off first can be a strategic financial decision. Generally, it's advisable to prioritize...
05/24/2024

Prioritizing which debts to pay off first can be a strategic financial decision. Generally, it's advisable to prioritize high-interest debts, such as credit card debt or payday loans, as they can accumulate quickly and become a significant financial burden. By paying off high-interest debts first, you can save money on interest payments and free up funds for other financial goals.

On the other hand, some debts may have tax benefits or lower interest rates, such as mortgage loans or student loans. In such cases, it may be more beneficial to focus on building an emergency fund or investing in retirement accounts while making minimum payments on these lower-interest debts.

Ultimately, the best approach depends on your individual financial situation, goals, and priorities. It may be helpful to create a debt repayment plan, review your budget, and consider consulting with an advisor to determine the most effective debt payoff strategy for your needs.

But here's the best part..... can help you do this! Reach out today to start your journey to a debt-free life.

www.ASEGroupOffices.com

Entrepreneurs, beware! Mixing business and personal money isn't just a jumble of numbers; it's a recipe for potential pi...
05/21/2024

Entrepreneurs, beware! Mixing business and personal money isn't just a jumble of numbers; it's a recipe for potential pitfalls:

🔍 Tax Tangles: Merging funds can turn tax time into a nightmare, leading to missed deductions and even unwelcome IRS attention.

⚖️ Legal Limbo: Say goodbye to the sturdy shield of legal protection for your business. Mixing finances can blur the lines, eliminating the protection you were probabaly seeking as an LLC and exposing personal assets to business risks.

💸 Money Mismanagement: Without clear separation, financial chaos reigns. Overspending, poor tracking, and a cloudy view of your business's health can follow.

📉 Credit Crunch: When personal and business credit collide, it's your credit score that takes the hit. Loan woes and higher interest rates could follow suit.

🔍 Audit Anxieties: Auditors love a good challenge, but sorting through mixed finances can lead to delays and potential penalties.

💼 Accountability Blur: Who spent what, where, and why? Mixing funds can muddy the waters, making financial reporting a murky affair.

To dodge these dangers, draw a firm line between personal and business finances. Separate accounts, distinct cards, meticulous records, and expert advice can keep your financial ship sailing smoothly.

Address

111 Northfield Avenue
West Orange, NJ
07052

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

(973) 731-6000

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