Strategic Business Advisory & Tax

Strategic Business Advisory & Tax Strategic Business Advisory & Tax, CEO, Randi Sorenson, C.P.A. has been a business advisor and accoun

As accounting professionals and business advisors with over 25 years of experience, we have the skills to identify problems and provide solutions for our clients. We get to know our clients’ business and personal goals and create customized action plans to help them achieve success. After working with countless businesses, we have found we are able to have the greatest impact with companies genera

ting $1 million or more in annual revenue and with leadership who are willing to invest the time, money, and energy necessary to grow and sustain a thriving business. Our most successful clients are those who want to facilitate change and make difficult decisions that will benefit the long-term health of the company.

Kristina Subbotina left Big Law to become an investor, started sharing legal tips on social media to attract deal flow, ...
07/22/2026

Kristina Subbotina left Big Law to become an investor, started sharing legal tips on social media to attract deal flow, and ended up building a law firm instead when founders kept asking for her services. Her videos hit 5 million monthly views; Mark Cuban reposted one. She later productized the business into an AI-powered legal platform, hitting $372,000 in annual recurring revenue within months of launch. https://oal.lu/KuYVt

77% of executives say culture is very important, but only 37% of entry-level employees agree. That gap shows up in hirin...
07/21/2026

77% of executives say culture is very important, but only 37% of entry-level employees agree. That gap shows up in hiring, retention, and decision-making. The leaders who close it treat values as operating principles rather than poster statements, build accountability into daily systems rather than just talking about it, and hire for what someone adds to the team rather than how well they fit in. https://oal.lu/c9x0l

After managing dozens of brand campaigns recently, one marketer found the same three channels quietly outperforming ever...
07/20/2026

After managing dozens of brand campaigns recently, one marketer found the same three channels quietly outperforming everything else: email, direct mail, and social ads. Email returns at least $10 for every dollar spent, 90% of direct mail gets opened, and social ad ROI tends to top $5 per dollar. None of these are flashy, but together they're the workhorses delivering real results in 2026. https://oal.lu/DU0r8

One Instagram post wiped out Bud Light's two-decade run as America's top-selling beer. Reputation now shifts in hours, n...
07/17/2026

One Instagram post wiped out Bud Light's two-decade run as America's top-selling beer. Reputation now shifts in hours, not years, and 71% of consumers sort brands into simple "buy" or "boycott" categories. The founders who weather this best don't stake everything on one story; they build reputations around what they make and stand for, monitor sentiment closely, and resist the urge to react defensively when criticism surfaces. https://oal.lu/qioQY

Nearly 74% of AI-generated reviews lean on unearned 5-star bias, and customers have noticed. A perfect rating no longer ...
07/16/2026

Nearly 74% of AI-generated reviews lean on unearned 5-star bias, and customers have noticed. A perfect rating no longer builds trust the way it used to. Brands like Ghia, Ritual, and Dr. Squatch are pivoting toward AI-summarized sentiment snapshots, shoppable customer video, and clickable sources tied to every product claim. The lesson for any business selling online: nuance and verification now do the work that star ratings used to. https://oal.lu/g8T9W

The first 100 days used to be a grace period. Boards have quietly closed that window. Today's incoming CEOs are expected...
07/15/2026

The first 100 days used to be a grace period. Boards have quietly closed that window. Today's incoming CEOs are expected to arrive already oriented on the informal power structures, real cultural dynamics, and where AI adoption appetite diverges from investor expectations. The pre-work, not the onboarding, is now where leadership transitions are won or lost. https://oal.lu/9n74M

Brandon Sardi launched a coffee business with $500, a cold-brew bucket, and a cooler outside a wine bar. His first day b...
07/15/2026

Brandon Sardi launched a coffee business with $500, a cold-brew bucket, and a cooler outside a wine bar. His first day brought in $90. Two years later, Poorboy Coffee generates roughly $50,000 a month through catering, wholesale accounts, and a software platform, built largely by documenting the unglamorous reality online. His takeaway: the early mistakes were necessary, and starting matters more than waiting to feel ready.
https://oal.lu/FD6se

A contractor was losing jobs to his own voicemail, a missed call going to whoever picked up next. Instead of hiring deve...
07/14/2026

A contractor was losing jobs to his own voicemail, a missed call going to whoever picked up next. Instead of hiring developers or raising funding, he built the fix himself using AI tools. Six non-technical founders are now shipping products that serve thousands of people without writing a single line of code. The barrier that used to require months and money has quietly disappeared. https://oal.lu/OWpAm

There will be long stretches where nothing feels broken, but nothing feels like it's working either. One founder's lette...
07/13/2026

There will be long stretches where nothing feels broken, but nothing feels like it's working either. One founder's letter to his past self captures the part of entrepreneurship nobody talks about: relationships are forming and skills are improving in ways that aren't visible yet. The real shift isn't strategy; it's building tolerance for uncertainty without needing constant reassurance that you're on the right path. https://oal.lu/FB868

Dropbox grew its user base by 3,900% in 15 months with a referral program that rewarded both the referrer and the new cu...
07/10/2026

Dropbox grew its user base by 3,900% in 15 months with a referral program that rewarded both the referrer and the new customer. Rapha built a paid membership community that filters casual shoppers from superfans. Nike turned fitness tracking into a game with badges and real-world rewards. Five well-executed loyalty programs worth studying before you design your own. https://oal.lu/yLyjA

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