Strategic Business Advisory & Tax

Strategic Business Advisory & Tax Strategic Business Advisory & Tax, CEO, Randi Sorenson, C.P.A. has been a business advisor and accoun

As accounting professionals and business advisors with over 25 years of experience, we have the skills to identify problems and provide solutions for our clients. We get to know our clients’ business and personal goals and create customized action plans to help them achieve success. After working with countless businesses, we have found we are able to have the greatest impact with companies genera

ting $1 million or more in annual revenue and with leadership who are willing to invest the time, money, and energy necessary to grow and sustain a thriving business. Our most successful clients are those who want to facilitate change and make difficult decisions that will benefit the long-term health of the company.

When cocoa prices spiked, this chocolateier didn't shrink its bars or cut corners. Instead, it started using the whole c...
06/05/2026

When cocoa prices spiked, this chocolateier didn't shrink its bars or cut corners. Instead, it started using the whole cacao fruit, automated parts of production, and diversified into beverages and gelato, bringing overall costs down 15% to 20% despite higher raw material prices. A grounded example of how constraints, approached creatively, can actually push a small business to build something better. https://oal.lu/3Kw3u

Vibe coding lets founders go from idea to working prototype in a single afternoon, but this piece makes an important dis...
06/04/2026

Vibe coding lets founders go from idea to working prototype in a single afternoon, but this piece makes an important distinction: the technology is the easy part now. What defines a product people actually buy is the founder knowledge baked into it - the questions you've answered a hundred times, the mistakes you've watched clients make, the problems only you know how to solve. https://oal.lu/LoRHG

Before seeking outside capital, Shark Tank investor Rashaun Williams says every founder needs to answer one honest quest...
06/03/2026

Before seeking outside capital, Shark Tank investor Rashaun Williams says every founder needs to answer one honest question: are you building a motorcycle or a rocket? Both are legitimate, but they run on completely different fuel. Knowing which one you are changes everything about how you fund, grow, and set expectations for your business from the very start. https://oal.lu/evtRm

64% of consumers plan to use AI as their default shopping tool in 2026. What that means is AI will summarize whatever it...
06/02/2026

64% of consumers plan to use AI as their default shopping tool in 2026. What that means is AI will summarize whatever it finds about your business across every channel, and inconsistencies get averaged into something you didn't intend. The competitive edge belongs to businesses whose product claims, policies, and messaging tell the same story no matter where someone looks. https://oal.lu/qmXG0

The founder who launches a scrappy version in two weeks learns more than the one who spends six months perfecting someth...
06/01/2026

The founder who launches a scrappy version in two weeks learns more than the one who spends six months perfecting something nobody asked for. This article makes a compelling case for treating every launch as an experiment rather than a final product. When you stop asking "is this ready?" and start asking "what will this teach me?", ex*****on gets a lot easier. https://oal.lu/mW3OJ

The data you rely on to make business decisions is only as valuable as its accuracy. This article breaks down what data ...
05/22/2026

The data you rely on to make business decisions is only as valuable as its accuracy. This article breaks down what data integrity actually means in practice, and why poor data quality quietly undermines everything from customer relationships to financial reporting. If your systems can't keep up with your growth, neither can your decisions. https://oal.lu/nXevb

Before jumping into an AI initiative, one question cuts through the noise: what problem are we actually solving, and for...
05/21/2026

Before jumping into an AI initiative, one question cuts through the noise: what problem are we actually solving, and for whom? This piece makes a compelling case that the businesses seeing real returns from AI aren't necessarily the fastest movers. They're simply the clearest thinkers. https://oal.lu/0uCW2

Your team might be your most credible marketing channel. A recent survey found that nearly 80% of consumers consider emp...
05/20/2026

Your team might be your most credible marketing channel. A recent survey found that nearly 80% of consumers consider employee social media posts more authentic than official brand content, and 70% said they'd support a company after seeing a real employee share their experience. Low cost, high trust, and your team is already there. https://oal.lu/5oN8V

Your story is one of your most underused business assets. A panel of founders recently shared how authentic, personal na...
05/19/2026

Your story is one of your most underused business assets. A panel of founders recently shared how authentic, personal narratives helped them earn customer loyalty, grow communities, and land spots in thousands of retail stores - not through polished marketing, but through real, relatable moments that customers actually connect with. https://oal.lu/rEoJx

Not every AI move needs to come from a boardroom. sometimes the signal comes from your customers. Peanut added an AI fea...
05/18/2026

Not every AI move needs to come from a boardroom. sometimes the signal comes from your customers. Peanut added an AI feature after noticing users were already turning to outside tools and bringing results back to the platform for validation. The best cue for when to adopt new technology often lives with the people already using your product. https://oal.lu/l4nUR

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