03/27/2026
💡 Why Smart People Donate Stock Instead of Cash
Most people donate cash.
Smart people? They donate appreciated stock.
Here’s why 👇
📈 Example:
You bought stock for $10,000
Now it’s worth $50,000
👉 If you sell it and donate cash:
You pay tax on the $40,000 gain first
👉 If you donate the stock directly:
✔️ No capital gains tax
✔️ You still deduct the full $50,000
Same donation. Less tax. More impact.
🔥 Why this works:
Under Internal Revenue Code Section 170, you can deduct the fair market value of appreciated assets held over 1 year.
🚨 When this strategy is powerful:
You have highly appreciated investments
You already plan to donate
You want to reduce taxes and rebalance your portfolio
⚠️ When NOT to do this:
Stock went down → sell it first, take the loss, donate cash
You don’t itemize → no extra benefit
🧠 Pro tip:
Donate your most appreciated stock and keep your cash.
Let the IRS miss out on the tax… not you.
✨ Giving is good.
Doing it tax-efficiently? Even better.