Jeremy Pugliese, Financial Advisor

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Jeremy Pugliese, Financial Advisor Helping Business Owners Navigate Challenges and Opportunities | Business Founder | Community Volunteer I joined the firm in 2015.

I am a Financial Advisor with Planning Alliance, where I assist business owners in designing and implementing optimal financial plans. My areas of experience include business continuity planning, partnership negotiations, business exit planning, and employee retention plans. My team and I are dedicated to ensuring our clients experience the highest level of service, built on a foundation of integrity, security, and follow-through. I started my first business at 19 while managing and operating my family’s plumbing supply company. During that time, I learned first-hand the trials and tribulations that business owners face every day. Before pivoting to a career in finance, I founded and sold four additional companies. As an industry thought leader, I have published articles on business planning and income protection. I have appeared on the Why We Plan podcast to discuss exit planning approaches, and I have been a BEI conference speaker on exit planning. I hold the following designations: Wealth Management Certified Professional (WMCP®) and Retirement Income Certified Professional (RICP®) from The American College of Financial Services, as well as Certified Exit Planner (CExP®) from the Business Enterprise Institute (BEI). Outside of work, my wife Ginny and I enjoy hiking and are active volunteers with the R.Y.A.N. Foundation, a non-profit based in our hometown that develops youth programs to create awareness about the disease of addiction.

10/20/2026

What is the biggest financial mistake a business owner can make?

In my opinion, it’s when the owner goes it alone without forming a team that can reach sound decisions by consensus. 👇

10/16/2026

I was recently asked on a podcast when a business owner should start working with a financial advisor. My answer was, and I’m paraphrasing here, early. It’s a good question but it’s missing a follow-up question:

Why does choosing the “right” advisor matter?

Choosing the right financial advisor for a given situation matters because many advisors specialize in working with certain types of clients or areas of financial planning. For example, an advisor who focuses on business owners is likely to have extensive experience navigating the unique financial considerations those clients face. Selecting someone who understands the specific needs and circumstances of your demographic can help ensure you receive guidance that aligns with your goals and challenges.

What does the “right” advisor mean to you?

10/13/2026

I am a big proponent of starting with the end in mind when it comes to business owners and exit planning. This is a worthwhile read from Inc. Magazine on why second-time founders do exactly that leaning in to delegation as a means to success.

Founders who have already been through one growth cycle often approach every role with a plan to delegate.

If you’re a business owner on the fence about working with a financial planner, this Q&A is for you.
10/09/2026

If you’re a business owner on the fence about working with a financial planner, this Q&A is for you.

A contractor can generate millions in revenue and still struggle to understand where the profit is going. Thanks again t...
10/06/2026

A contractor can generate millions in revenue and still struggle to understand where the profit is going. Thanks again to the team at Business Success Tips for having me on the podcast to discuss the importance of financial planning for contractors. Thank you Paul Sanneman from Contractor Staffing Source
for giving me the forum to highlight key topics like job costing, WIP reporting, business valuation, wealth diversification, and preparing for a successful exit.

Here's where you find the episode:

🎬 Watch on YouTube: https://youtu.be/90RCM68GTBw

🎧 Listen on Spotify: https://open.spotify.com/episode/4HorJP9WoAfmQNt1B9NpJR?si=vnQStu2XSWq83Xker8wagw

10/02/2026

Here's a question I ask every business owner: What will you walk away from the business with?

Not what it is worth on paper. What lands in your bank account after the M&A fees, attorney costs, and taxes.

That gap between expectation and reality is one of the biggest surprises I see. Good tax planning helps, but it can't erase all of it.

Most owners open a business to eventually gain financial freedom, so plan the exit from the start. Get a valuation, run the after-tax numbers with your CPA, and build a plan around what you'll keep.

The earlier you start, the more options you have.

09/29/2026

Ask a contractor which job made them the most money last year, and most can’t tell you.

They're good at what they do. They've built the business on experience and instinct, and the work keeps coming in. But without job costing and proper WIP reporting, they’re guessing at profit.

It shows up in the same ways: revenue is up but cash is tight, and a job that felt great turned out to barely break even.

If you only do one thing this year and in the years to come, get a real handle on your numbers. Know your profit by job and by division. Know where you stand on every project before the cash crunch tells you.

What’s one number you wish you had a better handle on in your business?

Selling a business is rarely just a business decision. In the case of a   client of mine, there were other consideration...
09/22/2026

Selling a business is rarely just a business decision. In the case of a client of mine, there were other considerations like his holdings, estate, and family. I believed that having one coordinated plan across all areas could make for a stronger exit. I also felt developing that plan would be a challenge.

This case study breaks down the strategy and how we got him to close from a stronger position.

09/18/2026

Your business is one of your biggest assets. Does your succession plan protect it?

Here’s a question for co-owners of a business: If your partner passed away tomorrow, would you have the liquidity to buy out their share today?

If you answered “no”, you’re hardly alone. So, let's bring a life insurance funded buy-sell agreement into the conversation.

This is an agreement where the surviving owner, owners, or the business itself, buys the deceased owner's share at a price set in advance. When it's funded with life insurance, the cash is there the moment it's needed protecting the business from a forced fire sale or a scramble to raise capital to stay afloat.

That said, there’s an important caveat to this strategy if you have a buy-sell agreement in place. The Supreme Court's 2024 ruling in Connelly v. United States changed how those life insurance proceeds get treated for estate tax purposes. That’s why it's worth reviewing your agreement with that in mind.

Address

Planning Alliance, 50 Tice Boulevard, Suite 280
Woodcliff Lake, NJ
07677

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