09/04/2026
Being busy is not the same as being profitable.
Fully booked. Phones ringing. Team slammed. And somehow the bank account never reflects it.
Busy hides a lot of sins - underpriced work, jobs that lose money, a few great clients subsidizing a bunch of bad ones. Volume feels like success, but volume without margin is just exhausting your way to break-even.
The goal was never to be the busiest. It was to keep the most.
What would change if you tracked profit per job instead of jobs per week?