08/07/2026
Hi everyone,
Many people have asked us how the Luthando Maduna Foundation plans to build the New City of Alexandra. We have started with registrations and remember just like Rome was not built in one day, Alexandra will also not be built in one day. But if we start today, one day we will be proud that we started this journey.
Here's a simple explanation.
About the Project
The New City of Alexandra is our long-term vision to create a modern city designed to serve approximately 1.8 million people.
Our vision includes:
• Modern skyscrapers and secure high-rise residential buildings offering a variety of apartment options.
• Private hospitals, schools, universities, shopping centres, business districts and other world-class facilities.
• A city that becomes an example of inclusive development, where visitors can see how Legacy Members participated in helping build it.
How could Legacy Members benefit?
As the city is developed and operates successfully, the model is intended to enable Legacy Members to participate in the economic value created through:
1. Rental income generated by residential apartments.
2. Profits from the sale of completed apartments (the long-term vision includes approximately 200,000–400,000 apartments).
3. Profits and rental income generated by businesses operating throughout the city.
How do you participate?
You register as a Legacy Member.
Your monthly contribution is paid through participating banking partners. The banking partners administer the collection and movement of funds within the agreed programme structures that support long-term development.
Who can participate?
Our partners include:
• Ordinary citizens (Legacy Members) from R200 per month.
• Small businesses through programmes developed by the Foundation.
• Large corporates that share the Foundation's mission.
• Wealthy families and strategic investors.
Why are we doing this?
Because we believe communities should have the opportunity to participate in creating long-term economic value—not only consume it.
It's About Time
It sounds complicated...It doesn't have to be.
Think of it this way:
When you buy your groceries at a Stratum Mini Complex, you're not just shopping—you are participating in an ecosystem designed to support long-term community ownership and development.
To learn more about how the model works, visit: