21/09/2021
BrightRock’s needs-matched philosophy
As you know, BrightRock is the creator of the first-ever needs-matched life insurance that can change with clients as their needs change. Our needs-matched product design offers clients more cover, enhanced flexibility and more certainty. Today, we take you through how and why we set out to change our industry for good when we launched our change-loving company 10 years ago.
We identified three problems with existing life insurance products
When we developed our needs-matched product, we identified three major problems in the market and developed solutions to address these problems.
1. Clients are charged for cover they don’t need and won’t keep. Clients have the greatest financial exposure at younger ages where they have more pay cheques to protect, yet they are underinsured, particularly at younger ages, when they need the cover the most. The latest True South Gap Study in 2019 shows that the average 40-year-old, has a 52% shortfall in cover required to protect their exposure, driven by affordability. This is mainly due to the inefficient way in which traditional life insurance products are priced. These products typically bundle all clients’ short-, medium- and long-term needs into a single lump-sum, thereby overcharging clients for cover that they won’t keep once their needs reduce or stop.
The BrightRock solution: BrightRock’s needs-matched cover for income protection needs changes the lump-sum cover amount to constantly align with the amount of time left to the client’s chosen retirement date. This means that our premiums are priced more efficiently and clients can get up to double the cover with BrightRock compared to what they’d be able to get with other providers for the same premium rand.
2. Cover can’t change with clients as their needs change. Clients’ needs change over time – that is why you and your clients regularly review their cover to ensure it’s still aligned to their needs. While some traditional insurance products give clients the ability to buy cover when their needs change, this is often done with limited underwriting and clients have to pay an extra fee to access features that allow them to buy cover in the future. These options are also often very limited in terms of when clients can use them and how much they can use.
The BrightRock solution: BrightRock has facilities, automatically included in standard policies, that enable clients to change their policies when their needs change – free of medical underwriting:
• The extra cover buy-up facility enables qualifying clients to increase their cover, without medical underwriting, provided they do so at least once during the first three years of their cover and then once every three years thereafter.
• The cover conversion facility allows qualifying clients to use the premiums they’ve been paying, and have already been underwritten for, for a need that’s fallen away to cover another need where they previously had no cover or had too little cover. Because this facility redeploys existing premiums, it is an extremely cost-efficient way of increasing cover.
• The yearly secured cover facility enables qualifying clients to buy cover for death needs at the end of every year equal to the lump-sum cover amount under the client’s death cover income protection needs that fell away in that policy year.
3. Policy documents that are difficult to understand and barriers to claim. It’s essential that clients understand exactly what they’re buying and how that insurance product will behave in the future. This is an important part of the Treating Customers Fairly (TCF) framework. However, this hasn’t always been the case with some insurance products. Clients also face many barriers to claim like general survival and waiting periods, delayed assessments for progressive illnesses, and the overreliance of basing a claim on a claimant failing the activities of daily living.
The BrightRock Solution: BrightRock uses plain English in all of our communication. This makes it simpler for clients and advisers to understand how our cover should behave. Where industry jargon is absolutely necessary, we ensure that we explain what this means in layman’s terms. At BrightRock, clients understand how their premiums and cover increase, and are also protected by clear and transparent premium guarantees, and fully guaranteed premium increases.
BrightRock has also removed many barriers to claim – this includes removing blanket survival periods, delayed assessments for conditions like Parkinson’s disease, subjective or unclear definitions, and post-claim penalties (for example, aggregation against active income).
Got any questions? I am that Financial Adviser, that advises you on protecting yourself, providing you living cover, life cover and growing your capital. Talk to me