Jenwil BlueStar Potchefstroom

Jenwil BlueStar Potchefstroom Providing expert professional guidance and financial advice, in good times and bad times. Trish Rodrigues was appointed in October 2009.

In 2007 Sanlam created the BlueStar concept which was an Australian concept. This concept was developed to give financial planners an opportunity to develop their own practice and for the client to get personal specialized service which would ensure
continuity for clients. The training and requirements to qualify for this type of business were very steep and after all requirements were met, the bu

siness was registered and started by Rothea van Biljon (current managing director). Jenwil BlueStar Financial Advisory Services was the second BlueStar business in South Africa to meet all the requirements. After this the business started growing at an unbelievable rate and we needed a Client Relationship Manager. In 2010 Jenwil BlueStar Financial Advisory Services urgently needed more financial advisors and as a result Ivan Loots, Wian du Preez and Flip van der Merwe joined the team. Early in 2012 Jenwil BlueStar Financial Advisory Services became the first BlueStar that registered its own investment Wrap Fund. (Tailor made investment portfolio according to the clients risk tolerance). Investment planning and investment management forms a core part of Jenwil’s business and we supervise an investment book of close to R800 million. In July 2014 Ivan Loots and Flip van der Merwe joined. The need for another financial advisor and client relationship manager was identified. Jean van Biljon and Caren Eigelaar were appointed during January 2015. A regional office was also opened in Potchefstroom during January 2015.

Understanding the psychological factors that influence financial decision-making is essential for long-term success. Thi...
29/05/2026

Understanding the psychological factors that influence financial decision-making is essential for long-term success. This article explores the concept of self-attribution bias and its impact on how individuals interpret their financial outcomes.

An insightful read for anyone seeking to enhance their financial awareness and decision-making:

Financial behaviour – Part 13: Navigating self-attribution bias

Why we take credit for wins but blame the market for losses.

  Motherhood is a beautiful journey, but it's also a financial one. From saving for education to building an emergency f...
27/05/2026

Motherhood is a beautiful journey, but it's also a financial one. From saving for education to building an emergency fund, it can feel overwhelming.

Here are some lessons shared by a mother which we hope you can relate to.

9 money lessons motherhood teaches us, from budgeting wisely to planning ahead for security—build stronger financial habits for your family’s future. Take the next step.

Stay a step ahead of flu season! 🛡️💉Your annual flu shot boosts your immunity, protects those around you, and helps prev...
26/05/2026

Stay a step ahead of flu season! 🛡️💉
Your annual flu shot boosts your immunity, protects those around you, and helps prevent serious illness.

And the best part?

Fedhealth members and their dependents get it FREE — covered from Risk, not your savings!

👉 Not yet a Fedhealth member contact 0181750140 (Potchefstroom) 051 447 0463 (Bloemfontein), [email protected] for more information.

What if the best cup of coffee is not the most expensive one? ☕💰In my latest article, I explore what happened when we pu...
25/05/2026

What if the best cup of coffee is not the most expensive one? ☕💰

In my latest article, I explore what happened when we put coffee to the test through blind tastings across different categories. The results were surprising.

Sometimes smarter financial choices do not mean giving up enjoyment — they mean making decisions more intentionally.

From Ethiopian legends to today’s café culture.

Namate die winter naderkom, moet jy bewus wees van moontlike risiko’s soos storms, oorstromings, en elektriese brande wa...
25/05/2026

Namate die winter naderkom, moet jy bewus wees van moontlike risiko’s soos storms, oorstromings, en elektriese brande wat deur verwarmers veroorsaak kan word en ‘n finansiële verlies tot gevolg kan hê. Volg hierdie wenke om die beskerming van jou huis en waardevolle besittings teen winterverwante risiko’s te prioritiseer om groot skade later te voorkom.

Winter is around the corner and while it may give rise to cosy nights by the fireplace, it also brings its fair share of pitfalls which, if not adequately managed, can potentially lead to financial loss. Two of the most common threats that insurers highlight over the winter season are inclement weat...

Diversifiseer jou beleggings om risiko te versprei en die kans op groei oor tyd te vergroot. ‘n Gebalanseerde portefeulj...
24/05/2026

Diversifiseer jou beleggings om risiko te versprei en die kans op groei oor tyd te vergroot. ‘n Gebalanseerde portefeulje help om jou teen markskommelinge te beskerm en verbeter langtermyn finansiële sekuriteit. Ons deel vyf wenke vir beleggers wat hul buitelandse beleggingsreis wil begin of versterk.

Don’t keep all your rands in one basket. Diversify your investments to spread risk and increase chances of growth over time. A balanced portfolio helps shield you from market swings and improves long-term financial security.

Most investment mistakes are not caused by a lack of intelligence… but by how our brains process information.Availabilit...
19/05/2026

Most investment mistakes are not caused by a lack of intelligence… but by how our brains process information.

Availability bias causes us to focus on what is most recent, emotional, dramatic or constantly repeated in the media — instead of what truly matters long term.

In Part 12 of my behavioural finance series I unpack:
• What availability bias is
• Why it affects investors so strongly
• Practical South African examples
• How to reduce its impact on your financial decisions

Availability bias leads investors to judge risk by what's most recent, most emotional or most widely reported – and South Africa's current environment is feeding it constantly.

        - Santam’s Specialist Agriculture Crop team is on the ground, strengthening expertise to ensure dependable suppo...
18/05/2026

- Santam’s Specialist Agriculture Crop team is on the ground, strengthening expertise to ensure dependable support for our farming partners. Because while the weather may be uncertain, your insurer shouldn’t be.

👉 Speak to us today, 📞 0181750140 (Potchefstroom) 051 447 0463 (Bloemfontein), to make sure your agricultural cover is as strong and resilient as the work you do.

📧[email protected]
Potchefstroom Office - 127 Hoffman Street, Potchefstroom, 2520 | Bloemfontein Office - Suite 2, Westdene Centre, 47 First Ave, Westdene, Bloemfontein, 9301

https://www.sanlamadvice.co.za/bluestar/jenwil/contact-us/

        By their very nature, farms are particularly vulnerable to wildfires 🔥 with the first national fire disaster rec...
18/05/2026

By their very nature, farms are particularly vulnerable to wildfires 🔥 with the first national fire disaster recorded in February 1869 when a fire demolished 480 kilometres of land between Humansdorp and Swellendam in the Western Cape. The devastation they bring goes beyond the farm and its livestock - entire communities and livelihoods can be affected.

We can help clients in agriculture choose the right short-term insurance and benefits to protect against unforeseen damage or losses due to fire.

📲 Get a quote
📞0181750140 (Potchefstroom) 051 447 0463 (Bloemfontein)
📧[email protected]
Potchefstroom Office - 127 Hoffman Street, Potchefstroom, 2520 | Bloemfontein Office - Suite 2, Westdene Centre, 47 First Ave, Westdene, Bloemfontein, 9301

https://www.sanlamadvice.co.za/bluestar/jenwil/adviser/andries-fourie/86110895080691



https://www.santam.co.za/insurance/for-agriculture/right-fire-insurance/

Get the right fire insurance to protect livestock, sensitive habitats, and livelihoods against wildfires in South Africa, with Santam Insurance.

Address

127 Hoffman Street
Potchefstroom
2531

Opening Hours

Monday 08:00 - 16:30
Tuesday 08:00 - 14:00
Wednesday 08:00 - 14:00
Thursday 08:00 - 14:00
Friday 08:00 - 16:00

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