Jenwil BlueStar Potchefstroom

Jenwil BlueStar Potchefstroom To help people make better financial decisions so they can enjoy greater financial confidence, security and peace of mind.

In 2007 Sanlam created the BlueStar concept which was an Australian concept. This concept was developed to give financial planners an opportunity to develop their own practice and for the client to get personal specialized service which would ensure
continuity for clients. The training and requirements to qualify for this type of business were very steep and after all requirements were met, the bu

siness was registered and started by Rothea van Biljon (current managing director). Jenwil BlueStar Financial Advisory Services was the second BlueStar business in South Africa to meet all the requirements. After this the business started growing at an unbelievable rate and we needed a Client Relationship Manager. Trish Rodrigues was appointed in October 2009. In 2010 Jenwil BlueStar Financial Advisory Services urgently needed more financial advisors and as a result Ivan Loots, Wian du Preez and Flip van der Merwe joined the team. Early in 2012 Jenwil BlueStar Financial Advisory Services became the first BlueStar that registered its own investment Wrap Fund. (Tailor made investment portfolio according to the clients risk tolerance). Investment planning and investment management forms a core part of Jenwil’s business and we supervise an investment book of close to R800 million. In July 2014 Ivan Loots and Flip van der Merwe joined. The need for another financial advisor and client relationship manager was identified. Jean van Biljon and Caren Eigelaar were appointed during January 2015. A regional office was also opened in Potchefstroom during January 2015.

Financial behaviour – Part 20: Endowment bias – Why we value what we already own more than what we do not.
01/09/2026

Financial behaviour – Part 20: Endowment bias – Why we value what we already own more than what we do not.

Endowment bias can keep investors holding onto a portfolio that may need a rethink, while resisting changes and clinging on past the point that still makes sense.

🌸 Small habits become powerful wealth-building tools over time. Automating savings, reducing unnecessary debt, increasin...
30/08/2026

🌸 Small habits become powerful wealth-building tools over time.

Automating savings, reducing unnecessary debt, increasing investment contributions after salary increases, building an emergency fund and investing consistently can all make a significant difference.

Financial independence starts with intentional decisions today.

Learn how to get started in my blog article below:
https://www.sanlamadvice.co.za/bluestar/jenwil/blogs/five-great-money-moves-for-women/12938927839731

Jean Van Biljon
📞0846260825 / 0181750140 (Potchefstroom) 051 447 0463 (Bloemfontein)
📧[email protected]
🏠Potchefstroom Office - 127 Hoffman Street, Potchefstroom, 2520 | Bloemfontein Office - Suite 2, Westdene Centre, 47 First Ave, Westdene, Bloemfontein, 9301

28/08/2026
From local start-up to global exporter: A blueprint for scaling, cash flow, and international growth.
26/08/2026

From local start-up to global exporter: A blueprint for scaling, cash flow, and international growth.

Discover key insights on mentorship, managing growth, disciplined cash flow, and entering international markets to build a resilient business as shared by Willie van der Heever, CEO Impi Canvas.

23/08/2026

I’m done hiding. I now choose.
Her Women of Worth story is about something we do not talk about enough: the freedom that comes with having choices.

She reminds us that wealth is when you get to live on your own terms. No shrinking. No waiting.

Continue the conversation. Watch Ilza’s full story: https://bit.ly/3RMkmRs

Address

127 Hoffman Street
Potchefstroom
2531

Opening Hours

Monday 08:00 - 16:30
Tuesday 08:00 - 14:00
Wednesday 08:00 - 14:00
Thursday 08:00 - 14:00
Friday 08:00 - 16:00

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