18/08/2026
Last night I joined Jimmy Moyaha on the Moneyweb SAfm Market Update to talk about a question that keeps coming up: Should you take financial advice from AI?
AI is incredibly useful. It can help you dig into fund fact sheets, understand costs, and prepare better questions before you sit down with a planner. Used properly, it’s a great tool.
But here’s the important distinction: *information is not advice*.
Real advice needs context, your family situation, your emotions when markets get rocky, your tax position, and the behavioural traps that can quietly cost people a lot of money over time. AI can’t sit with you in those moments and help you stay the course.
One practical tip I shared: never put your personal financial details into a free AI chatbot. Treat it the same way you would a stranger asking for your ID number or payslip.
At NMG Benefits we’re using AI to free up time so our planners can spend more of it where it matters most, with clients. Technology makes us more efficient. The human relationship still delivers the real value.
Financial planners aren’t about to be replaced. But those who ignore these tools may find themselves falling behind.
What do you think? Are you using AI in any way when it comes to your money decisions?
(Link to the full interview is in the comments)