17/04/2026
As AI technology advances, scammers are using it to deceive individuals and carry out scams.
These scams might involve using AI-generated voice, video or text to impersonate trusted sources, like bank representatives or even family members, to trick them into giving up personal information or transferring funds.
In some cases, these scams can be incredibly sophisticated, leveraging deepfakes, voice synthesis, and automated chatbots to appear more legitimate. As a result, the losses can be substantial, and some victims may lose millions before realising they’ve been scammed.
The South African Banking Risk Information Centre (SABRIC) has urged the public to exercise extreme caution as banks report a significant rise in the involvement of bank customers in fraudulent investment schemes. These scams, which promise high returns with little to no risk, have already affected thousands of customers.
The financial watchdog has also urged people to be cautious when conducting financial services business with so called ‘investments companies’, and that people should refrain from accepting financial advice, assistance, or investment offers from individuals or entities not authorised by the FSCA.
Tips
Never rely solely on a video to make investment decisions
If you receive an investment pitch via video, try to contact the company or individual through a known, verified channel like a company website or a direct phone number
If you’re unsure, reach out to a trusted financial advisor to verify the legitimacy of the investment opportunity
Be wary of high-pressure tactics. Scammers often use urgency to pressure you into making quick decisions
Be cautious of what you share online. Most of us have an online and social media presence, but the photos, videos and information we share can be exploited. These resources can train deepfakes, which, once created and shared, are difficult to detect and remove
Use AI-powered email filters to detect suspicious emails, such as those that may come from unfamiliar domains or have signs of deepfake manipulation in them. This helps reduce the chances of individuals being tricked by scammers