23/10/2026
Offering a discount can feel like a quick way to win work. But if you do not understand your margins, that discount may cost more than you realise.
A 10% discount does not simply reduce your selling price. It can cut deeply into your profit, especially if your direct costs, staff time, materials, delivery or admin remain the same.
Before reducing your price, ask:
- Can we still make a profit?
- How much extra volume would we need to make up the difference?
- Are we training customers to expect discounts?
- Does this client or project still make commercial sense?
Pricing decisions should be based on numbers, not pressure.
Contact Counteractive for practical accounting support that helps you make better financial decisions.
www.counteractive.co.za/contact