08/24/2026
Gen Z may not have the assets yet. But that doesn’t mean they aren’t worth building relationships with.
A recent InvestmentNews article highlights advisors taking a longer view: engaging younger clients early and growing with them over time.
For leadership, that raises a bigger strategic question: Can your business model support clients before they have significant assets?
Fee-for-service gives firms a way to deliver and monetize advice based on the value of the relationship, not just the assets a client has today.
The firms that win Gen Z are the ones building a model that can grow with them. Read the full article →
From college campus seminars to family meetings and data-driven outreach, five practitioners share what actually works when building a book with the youngest generation of investors