11/14/2026
Most executives know their revenue and their operating margin.
Far fewer know their free cash flow in the way that actually matters for equity custodianship.
Here’s the equation they need:
Operating cash - taxes paid from equity share grants - maintenance capex
That number tells you whether you're creating value or passively eroding it.
And it’s what you have to reinvest in expansion, pay down debt, return to shareholders as dividends, or deploy in share repurchases.
Each choice is a statement about what leadership believes the business is worth because it changes the creation cost basis of shareholder equity.
Taking care of the equity your shareholders have trusted you with should always be top priority.
Come talk about it with me on YouTube. Just search for The Value Equation channel.