The Sustainable Business

The Sustainable Business Join us on our journey as we explore six areas of interest on The Long Strange Trip.

09/02/2026

Most people think estate planning is about what happens after you die. I think we’ve got that backwards.

Sure, a will answers the question, “Who gets my stuff when I’m gone?”

But estate planning is also about what happens while you’re still here.

A power of attorney for finances.
A power of attorney for healthcare.

Those documents give your family direction when you can’t make decisions for yourself.

That’s not really about death.

That’s about living and making sure the people you love aren’t left guessing when something happens to you.

🎧 Listen to the full episode:
https://thelongstrangetrip.com/post/thelongstrangetrip-episode28

📺 Watch the full conversation on YouTube:
https://youtu.be/OSCsP3BIkZo

08/24/2026

What happens when you sell your company and suddenly realize nobody needs you anymore?

I recently sat down with Paul Cronin from Touchstone Advisors to talk about the part of selling a business that rarely gets discussed: what happens to your identity after the deal closes.

Paul shared a story about a CEO who sold his software company for eight figures and went from having people bring him coffee to being, in Paul’s words, “seventh in line at the coffee shop.”

The money was there. The status was gone.
And suddenly, so was the sense of purpose.

That’s the part of business succession nobody prepares you for.

A successful exit isn’t just about getting the deal done. It’s about figuring out who you’re becoming when the business is no longer who you are.

🎧 Listen to the full episode:
https://thelongstrangetrip.com/post/life-after-selling-business-identity-purpose

📺 Watch the full conversation on YouTube:
https://youtu.be/ez2LcKCSM4A

08/21/2026

What if going with the flow is something you can actually learn?

We tend to think resilience means pushing harder, holding on tighter, and fighting through whatever life throws at us.

Ron Pevny sees it differently.

A big part of resilience is learning to let go of our attachment to how we think things should unfold.

That takes practice. And the earlier we start doing the inner work, the better.

🎥 Watch the full conversation with Ron Pevny:
https://youtu.be/RN8dqvm1dpQ

Learn more about the episode:
https://thelongstrangetrip.com/post/thelongstrangetrip-episode27

08/20/2026

I used to think experience automatically made me wiser.

It doesn’t.

You can spend decades becoming really good at knowing your field—and still miss what’s happening right in front of you.

For me, wisdom started showing up when I became less interested in proving I had the answer and more interested in understanding the question.

That shift changed the way I look at business, relationships, and life.

🎧 Listen to the full conversation:
https://thelongstrangetrip.com/post/knowledge-vs-wisdom-leadership-lessons

📺 Watch the full episode on YouTube:
https://youtu.be/BpRds35-hYI

08/18/2026

Sometimes life forces you through a doorway you never would have chosen.

A loss. A major change. A health crisis. Something that shakes your sense of who you are and how the world works.

Ron Pevny calls these moments a kind of “doorway in.”

We don't always get to choose what happens to us. But sometimes the things we would never choose are exactly what force us to look at life differently.

🎥 Watch the full conversation with Ron Pevny:
https://youtu.be/RN8dqvm1dpQ

Learn more about the episode:
https://thelongstrangetrip.com/post/thelongstrangetrip-episode27

08/17/2026

Being smart nearly became one of my biggest career mistakes.

For years, I thought having the answers meant I was wise.

I had decades of business knowledge, frameworks, strategies, and expertise. But I eventually realized something:

Knowledge tells you what you know. Wisdom helps you discern what actually matters.

I was going miles deep in my specialty while missing the bigger picture.

And that's when I started seeing business owners who had all the technical knowledge they needed—but were still completely stuck.

The difference between being knowledgeable and being wise can change everything.

Learn more: https://thelongstrangetrip.com/post/knowledge-vs-wisdom-leadership-lessons

📺 Watch the full conversation on YouTube: https://youtu.be/BpRds35-hYI

08/14/2026

What if the hardest moments in your life aren't punishment... but lessons?

In this conversation, Josh and Michele Asch explore a question that has fascinated people for centuries:

Do we come into this life to learn something?

Whether you believe in reincarnation or not, Michelle offers a perspective that's worth considering:

Instead of asking "Why is this happening to me?" ask "What is this trying to teach me?"

It's a simple shift that can change how we face life's biggest challenges.

🎧 Learn More:
https://thelongstrangetrip.com/post/thelongstrangetrip-episode26

📺 Watch the full conversation on YouTube:
https://www.youtube.com/watch?v=EqioRgfyP5s

08/13/2026

What if your business actually became stronger without you?

That's the lesson Paul Bond learned after stepping away from his company for eight months during cancer treatment.

Instead of falling apart, his team stepped up. The business performed better than it had in years.

For many business owners, the biggest bottleneck isn't the market—it's us.

Sometimes leadership means letting go enough for other people to lead.

🎧 Listen to the full episode:
https://thelongstrangetrip.com/post/business-owner-cancer-resilience-leadership

📺 Watch the full conversation on YouTube:
https://youtu.be/PwLDkRRTujc

08/12/2026

Resilience isn't about controlling what happens. It's about learning to flow with what does.

As we get older, life inevitably brings changes we didn't ask for or expect.

The people we love change. Our bodies change. Our work changes. The future rarely unfolds exactly as planned.

The more tightly we hold onto how things should be, the harder life becomes.

Maybe resilience is learning to let go of the expectations and stay flexible enough to meet life where it actually is.

🎧 Listen to the full episode:
https://thelongstrangetrip.com/post/thelongstrangetrip-episode27

📺 Watch the full conversation on YouTube:
https://youtu.be/RN8dqvm1dpQ

08/11/2026

I became the mushroom. That probably isn't the answer you'd expect from someone describing one of the most profound experiences of their life.

In this episode, Michele Asch shares what she learned during a guided psilocybin journey—not about escaping reality, but about connection, creativity, and a deep sense of oneness.

Whether you're curious or skeptical, it's a conversation that invites you to think differently.

🎧 Learn More:
https://thelongstrangetrip.com/post/thelongstrangetrip-episode26

📺 Watch the full conversation on YouTube:
https://www.youtube.com/watch?v=EqioRgfyP5s

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